11/4/2015

Tutorial:FacebookanalyticsusingPowerBIDesktopMicrosoftPowerBI

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Tutorial: Facebook analytics using Power

BI Desktop
PowerBIDesktop(/knowledgebase/topics/68530powerbidesktop)

InthistutorialyoulearnhowtoimportandvisualizedatafromFacebook.
Duringthetutorialyou'lllearnhowtoconnecttoaspecificFacebook
page(thePowerBIpage),applydatatransformationsteps,andcreatesome
visualizations.
Herearethestepsyou'lltake:
Task1:ConnecttoaFacebookPage
Task2:CreatevisualizationsusingtheReportview

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Step1:CreateaTreemapvisualization
Task3:ShapedataintheQueryview
Step1:Splitthedatetimecolumnintotwo
Step2:Addanaggregatevaluefromarelatedtable
Task4:CreateadditionalvisualizationsusingtheReportview
Step1:Loadthequerytoyourreport
Step2:CreateaLinechartandaBarchart

Task 1: Connect to a Facebook page

InthistaskyouimportdatafromtheMicrosoftPowerBIFacebook
(https://www.facebook.com/microsoftbi)site(here'sthe
URL:https://www.facebook.com/microsoftbi).
Anyonecanconnecttothatpage,andfollowthesestepsnospecial
credentials(otherthanyourownFacebookaccount,whichyouuseinthis
step)arerequired.
https://support.powerbi.com/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto

PowerBIDesktop
(/knowledgebase/topics/68530
powerbidesktop)
PowerBIDesktopHelp
(/knowledgebase/articles/567183
powerbidesktophelp)
What'snewinthelatestPowerBI
Desktopupdate?
(/knowledgebase/articles/489224
whatsnewinthelatestpower
bidesktopupdate)
GetPowerBIDesktop
(/knowledgebase/articles/464158
getpowerbidesktop)
GettingstartedwithPowerBI
Desktop
(/knowledgebase/articles/471664
gettingstartedwithpowerbi
desktop)
PowerBIDesktopvideos
(/knowledgebase/articles/461292
powerbidesktopvideos)
ImportExcelworkbooksinto
PowerBIDesktop
(/knowledgebase/articles/703422
importexcelworkbooksinto
powerbidesktop)
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ConnecttodatainPowerBI
Desktop
(/knowledgebase/articles/471635
connecttodatainpowerbi
desktop)
DatasourcesinPowerBIDesktop
(/knowledgebase/articles/471643
datasourcesinpowerbi
desktop)
UseDirectQueryinPowerBI
Desktop(PreviewFeature)
(/knowledgebase/articles/755139
usedirectqueryinpowerbi
desktoppreviewfeatu)
AnalysisServicesTabulardatain
PowerBIDesktop
(/knowledgebase/articles/665278
analysisservicestabulardatain
powerbidesktop)

1. IntheGettingStarteddialogorintheHomeribbontab,selectGet
Data.
2. TheGetDatadialogappears,lettingyouselectfromallsortsofdata
sources.SelectFacebookfromtheOthergroup.

ReportViewinPowerBIDesktop
(/knowledgebase/articles/461283
reportviewinpowerbidesktop)
Tipsandtricksforcreatingreports
inPowerBIDesktop
(/knowledgebase/articles/464157
tipsandtricksforcreating
reportsinpowerbid)
PublishfromPowerBIDesktop
(/knowledgebase/articles/461278
publishfrompowerbidesktop)
QueryoverviewinPowerBI
Desktop
(/knowledgebase/articles/471646
queryoverviewinpowerbi
desktop)
Shapeandcombinedatain
PowerBIDesktop
(/knowledgebase/articles/471644
shapeandcombinedatain
powerbidesktop)
CommonquerytasksinPowerBI
Desktop
(/knowledgebase/articles/471648
commonquerytasksinpowerbi
desktop)
Tutorial:Analyzingsalesdata
fromExcelandanODatafeed
(/knowledgebase/articles/471597
tutorialanalyzingsalesdata
fromexcelandano)
DataViewinPowerBIDesktop
(/knowledgebase/articles/663202
dataviewinpowerbidesktop)
RelationshipViewinPowerBI
Desktop
(/knowledgebase/articles/663229
relationshipviewinpowerbi
desktop)
Createandmanagerelationships
inPowerBIDesktop
(/knowledgebase/articles/464155
createandmanage
relationshipsinpowerbideskto)

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WhenyouselectConnect,adialogappearstoalertyoutotherisksof
usingathirdpartyservice.

CalculatedcolumnsinPowerBI
Desktop
(/knowledgebase/articles/590598
calculatedcolumnsinpowerbi
desktop)
MeasuresinPowerBIDesktop
(/knowledgebase/articles/554577
measuresinpowerbidesktop)
DatatypesinPowerBIDesktop
(/knowledgebase/articles/558030
datatypesinpowerbidesktop)
DatacategorizationinPowerBI
Desktop
(/knowledgebase/articles/594282
datacategorizationinpowerbi
desktop)

3. WhenyouselectContinue,theFacebookdialogboxappearswhere
youcanpastethepagename(microsoftbi)intotheUsernametext
box.SelectPostsfromtheConnectiondropdown.

SortbycolumninPowerBI
Desktop
(/knowledgebase/articles/592116
sortbycolumninpowerbi
desktop)
CalculatedtablesinPowerBI
Desktop
(/knowledgebase/articles/741510
calculatedtablesinpowerbi
desktop)
Tutorial:Importingandanalyzing
datafromaWebPageusing
PowerBIDesktop
(/knowledgebase/articles/461315
tutorialimportingandanalyzing
datafromaweb)

4. ClickOK.
5. Whenpromptedforcredentials,signinusingyourFacebookaccount
andallowPowerBIaccessthroughyouraccount.

DAXbasicsinPowerBIDesktop
(/knowledgebase/articles/554619
daxbasicsinpowerbidesktop)
Tutorial:Facebookanalytics
usingPowerBIDesktop
(/knowledgebase/articles/46131
2tutorialfacebookanalytics
usingpowerbideskto)
Tutorial:Createyourown
measuresinPowerBIDesktop
(/knowledgebase/articles/556656
tutorialcreateyourown
measuresinpowerbides)

Afterestablishingaconnectiontothepage,youwillseethedatabeing
loadedinthemodel.

Tutorial:Createcalculated
columnsinPowerBIDesktop
(/knowledgebase/articles/590610
tutorialcreatecalculated
columnsinpowerbide)
Thirdpartyservice:Google
AnalyticsconnectorforPowerBI
Desktop
(/knowledgebase/articles/591699
thirdpartyservicegoogle
analyticsconnectorfo)
Thirdpartyservice:Facebook
connectorforPowerBIDesktop
(/knowledgebase/articles/571845
thirdpartyservicefacebook
connectorforpower)
ProjectOnline:connecttodata
throughPowerBIDesktop

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(/knowledgebase/articles/495096
projectonlineconnecttodata
throughpowerbid)
ImportanddisplayKPIs(Preview)
(/knowledgebase/articles/751896
importanddisplaykpispreview)
PyramidAnalytics
(/knowledgebase/articles/729417
pyramidanalytics)
Search

Contactsupport
(https://support.powerbi.com

Fromthere,QueryEditordisplaysthedata.QueryEditorispartofPower
BIDesktop,butloadsinaseparatewindow,andiswhereyouperformall
yourtransformationsonyourdataconnections.

Givefeedback
(/forums/265200
powerbi)
BIinSQLvNext(/forums/282523
biinsqlvnext) 178
DeveloperAPIs(/forums/268152
developerapis) 45
PowerBI(/forums/265200power
bi) 1,824

KnowledgeBase
(/knowledgebase)
Gettingstarted
(/knowledgebase/topics/63037
gettingstarted) 17
Getdata
(/knowledgebase/topics/63369
getdata) 11
FilesinPowerBI
(/knowledgebase/topics/88767
filesinpowerbi) 7
ServicesinPowerBI
(/knowledgebase/topics/88770
servicesinpowerbi) 31

Whenyourdataishowyouwantit,youcanloaditintoPowerBIDesktop.
SelectLoad&ClosefromtheHomeribbon.

Databasesandmore
(/knowledgebase/topics/88773
databasesandmore) 6
Datarefresh
(/knowledgebase/topics/107925
datarefresh) 9
Allaboutdashboards
(/knowledgebase/topics/65158
allaboutdashboards) 14
Allaboutreports
(/knowledgebase/topics/65157
allaboutreports) 19

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Visualizationsinreports
(/knowledgebase/topics/65160
visualizationsinreports) 29
Q&AinPowerBI
(/knowledgebase/topics/70394q
ainpowerbi) 6
GroupsinPowerBI
(/knowledgebase/topics/101158
groupsinpowerbi) 5
PowerBIDesktop
(/knowledgebase/topics/68530
powerbidesktop) 36
MobileappsforPowerBI
(/knowledgebase/topics/72969
mobileappsforpowerbi) 1
iPadapp(PowerBIforiOS)
(/knowledgebase/topics/77999
ipadapppowerbiforios) 10
iPhoneapp(PowerBIforiOS)
(/knowledgebase/topics/78002
iphoneapppowerbiforios) 9

You'llseeadialogthatdisplaystheprogressofloadingthedataintothe
PowerBIDesktopdatamodel.

PowerBIappforWindows
(/knowledgebase/topics/75729
powerbiappforwindows) 9
PowerBIappforAndroidphones
(/knowledgebase/topics/85887
powerbiappforandroid
phones) 8
Administrative
(/knowledgebase/topics/63248
administrative) 9
Troubleshooting
(/knowledgebase/topics/65779
troubleshooting) 11
Samples
(/knowledgebase/topics/75672
samples) 11

Onceloaded,youllbetakentotheReportviewwherethecolumnsfromthe
tablearelistedintheFieldlistontheright.

Topissuesandquestions
(/knowledgebase/topics/106950
topissuesandquestions) 4
Allarticles
(/knowledgebase/articles/all)

(http://aka.ms/gettingstartedpowerbi)
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Task 2: Createvisualizationsusingthe
Reportview
Nowthatyouhavelandedthedatafromthepage,youcanquicklyand
easilygaininsightsaboutyourdata,usingvisualizations.
Step1:CreateaTreemapvisualization
Creatingavisualizationiseasy,wejustdragafieldfromtheFieldlistand
dropitontheReportcanvas.
DragthetypefieldontotheReportcanvas.PowerBIDesktopcreatesa
newvisualizationintheReportcanvas.Next,dragtypefromFields(the
samefieldyoujustdraggedontotheReportcanvas)ontotheValueareato
createaBarvisualization.

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Wecaneasilychangethetypeofvisualizationbyselectingadifferenticon
fromtheVisualizationpane.Let'schangethetypetoaTreemapby
selectingitsiconfromVisualizations,asshowninthefollowingimage.

Next,let'saddalegend,thenchangethecolorofadatapoint.Selectthe
FormaticonintheVisualizationspanetheFormaticonlookslikea
paintbrush.
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WhenyouselectthedownarrownexttoLegend,thesectionexpandsto
showhowtocustomizethelegendfortheselectedvisualization.Inthis
case,wemadethefollowingselections:
movedtheLegendslidertoOnsoalegendwouldappear
selectedRightfromtheLegendPositiondropdown
movedtheTitleslidertoOnaswell,soatitleforthelegendwill
appear
typedintypeforthetitleofthelegend
Inthefollowingimage,thosesettingsarealreadymadeandreflectedinthe
visualization.

Next,let'schangethecolorofoneofthedatapoints.Thelinkdatapoint
shouldbeblue,soit'sclosertothecommoncolorforhyperlinks.
SelectthearrownexttoDataColorstoexpandthatsection.Thedatapoints
areshown,withselectionarrowsbesideeachcolorthatallowsustoselecta
differentcolorforeachdatapoint.
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Whenyouclickonthecolorboxdownarrowbesideanydatapoint,acolor
selectiondialogappears,lettingyouchooseyourcolor.Inthiscase,we'll
chooselightblue.

That'sbetter.Inthefollowingimage,youcanseehowthecolorisappliedto
thedatapointinthevisualization,andthatthelegendisalsoautomatically
updated,asisitscolorintheDataColorssection.

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Task 3: Shape data in the table

Nowthatyouhaveimportedthetableselectedandyoustarttovisualizeit,
youmaynoticeyouneedtoperformvariousdatashapingandcleansing
stepsinordertogetthemostoutofyourdata.
Step1:Splitthedatetimecolumnintotwo
Inthisstep,youwillsplitthecreated_timecolumntogetboththedateand
timevalues.Wheneveryou'reinPowerBIDesktopandyouwanttomodify
anexistingquery,youneedtolaunchQueryEditor.Todothat,selectEdit
QueriesfromtheHometab.

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1. IntheQueryEditorgrid,scrolltotherightuntilyoufindthe
created_timecolumn
2. RightclickacolumnheaderintheQueryPreviewgrid,andclickSplit
Column>ByDelimitertosplitthecolumns.ChoseCustominthe
delimiterdropdownandenterTNotethatthisoperationisalso
availableintheHomeribbontab,intheManageColumnsgroup.

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3. Renamethecreatedcolumnstocreated_dateandcreated_time
respectively.
4. Selectthenewcolumn,created_time,andintheQueryviewribbon,
navigatetotheAddColumntabandselectTime>Hourunderthe
FromDate&Timegroup.Thiswilladdanewcolumnthatisonlythe
hourcomponentofthetime.

5. ChangethetypeofthenewHourcolumntoWholeNumber,by
navigatingtotheHometabandselectingtheDataTypedropdownor
byrightclickingthecolumnandselectingTransform>Whole
Number.

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Step2:Addanaggregatevaluefromarelatedtable
Inthisstep,youaddthecountofsharesfromthenestedvaluesothatyou
canuseitinthevisualizations.
1. Continuescrollingtotherightuntilyouseethesharescolumn.The
nestedvalueindicatesthatweneedtodoanothertransforminorder
togettheactualvalues.
2. Inthetoprightofthecolumnheader,selectthe
icontoopenthe
Expand/Aggregatebuilder.SelectcountandhitOK.Thiswilladdthe
countofthesharesforeachrowinourtable.

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Afterthedataloads,renamethecolumntosharesbydoubleclicking
onthecolumnname,rightclickingthecolumnorintheQueryview
ribbon,selectRenameundertheTransformtabandAnyColumn
group.
4. Finally,changethetypeofthenewsharescolumntoWholeNumber.
Withthecolumnselected,thetypecanbechangedbyrightclicking
thecolumnandselectingTransform>WholeNumberorbynavigating
totheHometabandselectingtheDataTypedropdownor.

Querystepscreated
AsyouperformtransformationsintheQueryview,querystepsarecreated
andlistedintheQuerySettingspane,intheAPPLIEDSTEPSlist.Each
querystephasacorrespondingQueryformula,alsoknownasthe"M"
language.

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Task

Query
step

Formula

Connect
toa
Facebook
source

Source

Facebook.Graph

Split
Columns
togetthe
values
youneed

Split
Column
by
Delimiter

("https://graph.facebook.com/microsoftbi/posts")

Table.SplitColumn
(Source,"created_time",Splitter.SplitTextByDelimiter("T"),
{"created_time.1","created_time.2"})

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Change
Typeof
thenew
columns
(automatic
step)

Changed
Type

Rename
acolumn

Renamed
Columns

Table.TransformColumnTypes
(#"SplitColumnbyDelimiter",{{"created_time.1",type
date},{"created_time.2",typetime}})

Table.RenameColumns
(#"ChangedType",{{"created_time.1","created_date"},
{"created_time.2","created_time"}})

Inserta
column

Inserted
Hour

Table.AddColumn
(#"RenamedColumns","Hour",each
Time.Hour([created_time]),typenumber)

Change
Type

Changed
Type1

Table.TransformColumnTypes
(#"InsertedHour",{{"Hour",typetext}})

Expand
valuesin
anested
table

Expand
shares

Rename
the
column

Renamed
Columns1

Change
Type

Changed
Type2

Table.ExpandRecordColumn
(#"ChangedType1","shares",{"count"},
{"shares.count"})

Table.RenameColumns
(#"Expandshares",{{"shares.count","shares"}})

Table.TransformColumnTypes
(#"RenamedColumns1",{{"shares",Int64.Type}})

Task 4: Create additional

visualizations using the Report view
Nowthatwehaveconvertedthedataintotheshapethatweneedforthe
restofouranalysis,wecanloadtheresultingtableintoourReportand
createadditionalvisualizations.
Step1:Loadthequerytoyourreport

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Inordertoloadthequeryresultstothereport,weneedtoselectLoad&
ClosefromQueryEditor.ThiswillloadourchangesintoPowerBIDesktop,
andcloseQueryEditor.

InPowerBIDesktop,weneedtomakesurewe'reinReportview.Selectthe
topiconfromtheleftbarinPowerBIDesktop.

Step2:CreateaLinechartandaBarchart
Inordertocreateavisualization,wecandragfieldsfromtheFieldlistand
dropthemintheReportcanvas.
1. DragthesharesfieldontotheReportcanvas,whichcreatesabar
chart.Thendragcreated_dateontothechart,andPowerBIDesktop
changesthevisualizationtoaLineChart.

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2. Next,dragthesharesfieldanddropitintheReportcanvas.Now
dragtheHourfieldintotheAxissectionundertheFieldList.

3. Wecaneasilychangethetypeofvisualizationbyclickingona
differenticonintheVisualizationpane.Thearrowintheimagebelow
pointstotheBarCharticon.

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4. ChangethevisualizationtypetoBarChart.
5. TheBarChartiscreated,buttheaxisisn'twhatwewantwewantit
sortedintheotherdirection(fromhightolow).Selectthedownarrow
nexttoYAxistoexpandthatsection.Weneedtochangethetypeof
axisfromContinuoustoCategorical,soit'llsorthowwewantit(the
imagebelowshowstheaxisbeforewemaketheselectioncheckout
thesubsequentimageforhowwewantittolook).

That'sbetter.Andnowwehavethreevisualizationsonthispage,whichwe
cansizeaswewanttofillupthereportpage.

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Asyoucansee,it'seasytocustomizevisualizationsinyourreport,soyou
canpresentthedatainthewaythatyouwant.PowerBIDesktopprovidesa
seamlessendtoendexperiencefromgettingdatafromawiderangeofdata
sourcesandshapingittomeetyouranalysisneedstovisualizingthisdatain
richandinteractiveways.Onceyourreportisready,youcanuploaditto
PowerBI(http://support.powerbi.com/knowledgebase/articles/461278
uploadpowerbidesignerfiles)andcreatedashboardsbasedonit,which
youcansharewithotherPowerBIusers.
Youcandownloadtheendresultofthistutorialhere
(http://download.microsoft.com/download/1/4/E/14EDED286C584055
A65C23B4DA81C4DE/FacebookAnalytics.pbix)

WhereelsecanIgetmoreinformation?
ReadotherPowerBIDesktoptutorials(http://go.microsoft.com/fwlink/?
LinkID=521937).
WatchPowerBIDesktopvideos.(http://go.microsoft.com/fwlink/?

LinkID=519322)
VisitthePowerBIForum.(http://go.microsoft.com/fwlink/?LinkID=519326)

ReadthePowerBIBlog.(http://go.microsoft.com/fwlink/?LinkID=519327)

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