Samantha Parkinson Resume Portfolio

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SAMANTHA PARKINSON

Experience
Agency 7 - Bloomington, IN [January 2016- Present]

Account Executive
Leading a team of 5 while working directly with our client Schlage Locks
Conduct consumer research essential for the Schlage Control Lock Campaign

NBCUniversal - New York, NY [August 2015 - Present]

[email protected]

Marketing & Promotional Campus Representative


Organize, plan and implement promotion of upcoming film and tv releases by marketing to students
Create detailed marketing plans including target market and promotional strategies for each film

Chicago Twenty Something - Chicago, IL [May 2015 - Present]

Event Marketing Representative


Organize and market various events to increase company revenue and total number of customers

Heron Agency - Chicago, IL [May 2015 - August 2015]

Marketing & PR Intern


Aided in the development and implementation of PR, advertising and marketing campaigns for a
variety of clients
Responsible for an array of tasks such as writing press releases, social media, working press openings,
direct client interaction
Successfully secured multiple marketing partnerships, which directly impacted clients goals

Dean Media Group - Chicago, IL [June 2014 - August 2014]

Marketing Intern
Developed client prospect list, including marketing audit, reasearch on key products, and annual
media spending
Updated agency collateral and made recommendations on content revisions based on insights
gained from research

Campus Involvement
Public Relations Student Society of America - Bloomington, IN
Member

Chi Omega Womens Fraternity - Bloomington, IN


Sisterhood Events Director & Apparel Chair
Coordinated full weekend itineraries for more than 200 individuals
Elected event planning chair for sorority parent weekends, philanthropic involvement, and bonding
get-togethers
Worked with team to recommend and source themed apparel for all Chi Omega events
Developed processing plan for distribution and payment of apparel

Education
Indiana University [May 2016]

B.A. in Journalism specializing in Public Relations & Advertising


Minor in School of Public Health - Tourism, Hospitality & Event Management
Indiana University [May 2016]

Strengths
Tom Raths Strength Finder 2.0 Results (In Order)
WOO (Winning Others Over)
Empathy
Communication
Adaptability
Developer

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