Erica Lee Reifinger is a Communication Studies major at James Madison University with a 3.8 major GPA and 3.66 cumulative GPA. She has relevant coursework in visual literacy, persuasion, interpersonal communication, and organizational communication. She has internship experience in digital marketing, marketing research, and customer service. Her skills include Microsoft Office, Adobe programs, and independent travel planning.
Erica Lee Reifinger is a Communication Studies major at James Madison University with a 3.8 major GPA and 3.66 cumulative GPA. She has relevant coursework in visual literacy, persuasion, interpersonal communication, and organizational communication. She has internship experience in digital marketing, marketing research, and customer service. Her skills include Microsoft Office, Adobe programs, and independent travel planning.
Erica Lee Reifinger is a Communication Studies major at James Madison University with a 3.8 major GPA and 3.66 cumulative GPA. She has relevant coursework in visual literacy, persuasion, interpersonal communication, and organizational communication. She has internship experience in digital marketing, marketing research, and customer service. Her skills include Microsoft Office, Adobe programs, and independent travel planning.
Erica Lee Reifinger is a Communication Studies major at James Madison University with a 3.8 major GPA and 3.66 cumulative GPA. She has relevant coursework in visual literacy, persuasion, interpersonal communication, and organizational communication. She has internship experience in digital marketing, marketing research, and customer service. Her skills include Microsoft Office, Adobe programs, and independent travel planning.
Communication Studies Major, Concentration in Organizational Communication
Relevant Coursework: Visual Literacy; Persuasion; Interpersonal Communication; Facilitating Public Processes; Presentational Speaking; Business & Professional Communication; Instructional Technology; Organizational Communication Member of PRSSA since September 2015 Study Abroad, London & Paris, May June 2014 Independently organized travel plans on free days Analyzed on-site visits through group discussions, projects & papers
Digital Marketing Internships
Intern at Liquid Interactive, Allentown PA, June 2015 July 2015
Developed social media campaigns & posts for clients Made recommendations for clients social media after assessing competitors Explored emerging digital marketing trends
Client Projects
Coursework, James Madison University
Worked closely with symposium director to create facilitation design plan & logistics for 50 participants to meet the clients goals/objectives Collaborated with speech pathology grad students to construct effective educational media programs for their respective clinics
Customer Service
Skills
Bachelor of Science, Communication Studies, James Madison University
Major GPA: 3.8, Cumulative GPA: 3.66 2 time Presidents List member: Spring 2015, Fall 2015 4 time Deans List member: Spring 2013, Fall 2013, Spring 2014, Fall 2014 Educational Media electives
Intern at Viamedia, Bethlehem PA, June 2014 August 2014
Executed detail-oriented tasks independently & with the marketing research manager to update Excel spreadsheets & PowerPoint presentations Presented final report to 25 sales associates & management Researched data through Admall, Census.gov & other forums
Organizational Communication Capstone, Spring 2016
Semester long client project - auditing current marketing & providing future plan Creating a targeted social media & marketing content strategy with deliverable Managing the timeline, scope, as well as being the point of contact with the client James Madison University Athletic Ticketing Office, August 2013 - present Customer relations & sales intern Accommodate specific needs through disability services & ticket purchases Utilize Paciolon 7 computer software to reserve tickets for customers Computer Software Proficient in Microsoft Office & Word; Weebly Competent in Microsoft Excel, Adobe Illustrator, Photoshop