Erica Reifinger Portfolio Resume PDF

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Erica Lee Reifinger

Phone: 484-664-9947 Email: [email protected]



Education





Communication Studies Major, Concentration in Organizational Communication


Relevant Coursework: Visual Literacy; Persuasion; Interpersonal Communication;
Facilitating Public Processes; Presentational Speaking; Business & Professional
Communication; Instructional Technology; Organizational Communication
Member of PRSSA since September 2015
Study Abroad, London & Paris, May June 2014
Independently organized travel plans on free days
Analyzed on-site visits through group discussions, projects & papers

Digital
Marketing
Internships



Intern at Liquid Interactive, Allentown PA, June 2015 July 2015


Developed social media campaigns & posts for clients
Made recommendations for clients social media after assessing competitors
Explored emerging digital marketing trends

Client Projects






Coursework, James Madison University


Worked closely with symposium director to create facilitation design plan &
logistics for 50 participants to meet the clients goals/objectives
Collaborated with speech pathology grad students to construct effective educational
media programs for their respective clinics

Customer
Service


Skills

Bachelor of Science, Communication Studies, James Madison University


Major GPA: 3.8, Cumulative GPA: 3.66
2 time Presidents List member: Spring 2015, Fall 2015
4 time Deans List member: Spring 2013, Fall 2013, Spring 2014, Fall 2014
Educational Media electives

Intern at Viamedia, Bethlehem PA, June 2014 August 2014


Executed detail-oriented tasks independently & with the marketing research
manager to update Excel spreadsheets & PowerPoint presentations
Presented final report to 25 sales associates & management
Researched data through Admall, Census.gov & other forums

Organizational Communication Capstone, Spring 2016


Semester long client project - auditing current marketing & providing future plan
Creating a targeted social media & marketing content strategy with deliverable
Managing the timeline, scope, as well as being the point of contact with the client
James Madison University Athletic Ticketing Office, August 2013 - present
Customer relations & sales intern
Accommodate specific needs through disability services & ticket purchases
Utilize Paciolon 7 computer software to reserve tickets for customers
Computer Software
Proficient in Microsoft Office & Word; Weebly
Competent in Microsoft Excel, Adobe Illustrator, Photoshop

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