Grand Prix

CULTIVATE CAMPAIGN
Brand: Chipotle
Agency: Creative Artists Agency,Los Angeles,
CA
Industry: Confectionery & Snacks
Media: Promotion & Event
Market: United States

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Gold

The Museum of Me
Brand: Intel
Agency: Projector Inc.,Tokyo
Industry: Electronics & Audio-Visual
Media: Cyber
Market: Japan

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Creative Director:Koichiro Tanaka
Copywriter:Latina International
Corporation,Lilia Silva
Art Director:Masanori Sakamoto
Director:Eiji Tanigawa

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The Return of Dictator Ben Ali

Brand: Engagement Citoyen
Agency: Ogilvy,Tunis
Industry: Public interest & Non-profit
Media: Promotion & Event
Market: Tunisia

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Creative Director:Nicolas Courant,Grald

Hraud
Copywriter:Asma Kanzari,Mehdi
Lamloum,Yosri Mimouna
Art Director:Yassine Boughaba,Nicolas
Courant,Grald Hraud
Director:Propaganda,Propaganda
Productions,Fedh Chabbi,Fehd
Chabbi,Fehd Chebbi

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Be the Coach
Brand: Carling Beer
Agency: Ogilvy,Cape Town
Industry: Alcoholic drinks
Media: Cyber
Market: South Africa

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Executive Creative Director:Chris Gotz
Creative Director:Jonathan Lang,Tommy
Le Roux,Nicholas Wittenberg
Copywriter:Logan Broadley,Tommy Le
Roux,Yazeed Solomons
Art Director:Delano Chengan,Benjamin de
Villiers,Jonathan Lang
Director:The Workroom,Platypus
Productions,Ian Chuter,Stephen Webster

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WHEAT THINS & COLBERT

Brand: Wheat Thins
Agency: Starcom,New York City, NY
Industry: Confectionery & Snacks
Media: Promotion & Event
Market: United States

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NATURE VALLEY TRAIL VIEW

Brand: General Mills
Agency: McCann Erickson,New York City, NY
Industry: Food
Media: Promotion & Event
Market: United States

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Chief Creative Officer:Linus Karlsson

Executive Creative Director:Your
Majesty,Andreas Dahlqvist,Jens
Karlsson,Leslie Sims
Creative Director:Mat Bisher,Jason
Schmall
Photography:Your Majesty,Jens Karlsson

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I AM PLAYR

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Brand: Nike
Agency: We R Interactive,London (England)
Industry: Apparel, Clothing & Footwear
Media: Cyber
Market: United Kingdom

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Creative Director:Richard Welsh

Copywriter:Bigballs Films,Lauren
Davies,Lewis Georgeson
Director:Bigballs Films,Adam
Gendle,Lewis Georgeson

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THE BEAUTY OF A SECOND

Brand: Montblanc
Agency: Leo Burnett,Milan
Industry: Personal accessories
Media: Promotion & Event
Market: Italy

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Executive Creative Director:Paolo
Dematteis,Riccardo Robiglio,Michele Sechi
Creative Director:Paolo Boccardi
Copywriter:Markus Johansson,Francesco
Simonetti
Art Director:Andre Gidoin

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LIONMFCEO

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Brand: K-Swiss
Agency: 72andSunny,Los Angeles, CA
Industry: Apparel, Clothing & Footwear
Media: Promotion & Event
Market: United States

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Chief Creative Officer:Glenn Cole

Executive Creative Director:Glenn Cole
Creative Director:Glenn Cole,Barton
Corley,Matt Murphy
Copywriter:Matt Heath
Art Director:Jay Kamath
Director:Jody Hill

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THE GREAT CRUSADE

Brand: Qantas Airways
Agency: Wonder,Sydney, NSW
Industry: Transport & Tourism
Media: Promotion & Event
Market: Australia

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Creative Director:Glen Condie
Copywriter:Finch,Glen Condie,Nathan
Earl,Nick Hayden,Phil Lloyd,Nick
Mcdougall
Director:Finch,Gregor Jordan

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NEW YORK WRITES ITSELF

Brand: The Village Voice
Agency: Leo Burnett,New York City, NY
Industry: Media & Publishing
Media: Promotion & Event
Market: United States

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Chief Creative Officer:Jay Benjamin
Creative Director:Kieran Antill,Michael
Canning

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THE MOST POPULAR SONG

Brand: Banco Popular de Puerto Rico
Agency: JWT,San Juan
Industry: Financial & Legal services
Media: Promotion & Event
Market: Puerto Rico

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Creative Director:Miguel Fernndez,Lixaida
Lorenzo,Johanna Santiago,Manuel Torres
Copywriter:Gabriela Bonilla,Lixaida
Lorenzo,Pablo Torres
Art Director:Juan Carlos Montes,Johanna
Santiago,Obed Varela,Daniel Vicente

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SNOOP DOGG'S SMOKABLE BOOK

Brand: Snoop Dogg
Agency: Pereira & O'Dell,San Francisco, CA
Industry: Tobacco & Smokers Requisites
Media: Promotion & Event
Market: United States

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Chief Creative Officer:PJ Pereira

Creative Director:Paulo Coelho,Arcio
Fortes
Copywriter:Arcio Fortes,PJ Pereira
Art Director:Paulo Coelho

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POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD

Brand: Pom Wonderful, Hyatt, Jetblue
Agency: Warrior Poets,New York City, NY
Industry: Corporate self-promo
Media: Promotion & Event
Market: United States

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Copywriter:Jeremy Chilnick,Morgan
Spurlock
Director:Morgan Spurlock

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GT ACADEMY USA
Brand: Nissan
Agency: TBWA,Los Angeles, CA
Industry: Automotive & Services
Media: Promotion & Event
Market: United States

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Chief Creative Officer:Rob Schwartz
Creative Director:Jason Locey,Tito
Melega,Nik Piscitello
Copywriter:Steve Bolton
Director:@radical.media,Jeff Zwart

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Silver

Autodance

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Brand: Ubisoft
Agency: Crispin Porter + Bogusky,Gteborg
Industry: Toys & Games
Media: Cyber
Market: Sweden
Language: English

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Chief Creative Officer:Rob Reilly

Executive Creative Director:Gustav Martner
Creative Director:Mattias Berg
Copywriter:Jim Connolly
Art Director:Mattias Berg,Joakim Khoury

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Project Imagin8ion
Brand: Canon
Agency: Grey,New York City, NY
Industry: Electronics & Audio-Visual
Media: Promotion & Event
Market: United States

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Chief Creative Officer:Tor Myhren,Jeff
Odiorne
Executive Creative Director:Ari
Halper,Steve Krauss
Creative Director:Eric King,Stu Mair
Copywriter:Kent Koren
Art Director:Jayson Atienza,Elinor
Buchler,Ian Lui,Sol Oh,Korie Park

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GT ACADEMY USA
Brand: Nissan
Agency: TBWA,Los Angeles, CA
Industry: Automotive & Services
Media: Promotion & Event
Market: United States

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Chief Creative Officer:Rob Schwartz
Creative Director:Jason Locey,Tito
Melega,Nik Piscitello
Copywriter:Steve Bolton
Director:@radical.media,Jeff Zwart

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A STEP FROM ZERO

Brand: Coca-Cola
Agency: Ogilvy,Paris
Industry: Non-alcoholic drinks
Media: Promotion & Event
Market: France

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Executive Creative Director:Chris Garbutt
Creative Director:Guy Duncan,Danielle
Henry
Copywriter:Florian Bodet,Baptiste
Clinet,Adam Kennedy,Nicolas
Lautier,Brandon Rochon
Art Director:Florian Bodet,Johnny
Budden,Baptiste Clinet,Adam
Kennedy,Nicolas Lautier,Brandon Rochon
Director:Greg Brunkalla,Nima Nourizadeh

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THE SMIRNOFF NIGHT PROJECT

Brand: Smirnoff
Agency: Special,Auckland
Industry: Alcoholic drinks
Media: Promotion & Event
Market: New Zealand

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Creative Director:Tony Bradbourne,Rob

Jack
Director:Joel Kefali

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HATSUNE MIKU
Brand: Google
Agency: Hakuhodo,Tokyo
Industry: Internet sites & Services
Media: Promotion & Event
Market: Japan

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Executive Creative Director:Hiroyuki
Ito,Kentaro Kimura
Creative Director:Keiichi Motoyama,Wataru
Sasaki
Copywriter:Yasutaka Ide,Hitoshi Sakamoto
Art Director:Koichi Kosugi
Director:Hiroki Ono

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24 HOURS OF REALITY
Brand: The Climate Reality Project
Agency: M SS NG P ECES,Brooklyn, NY
Industry: Public interest & Non-profit
Media: Promotion & Event
Market: United States

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Creative Director:Josh Nussbaum
Copywriter:Jeremy Lubman
Director:Jeremy Lubman,Adam
McClelland,Josh Nussbaum

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BLUE SKITTLES - LIKE THE RAINBOW

Brand: Skittles
Agency: TBWA,London (England)
Industry: Confectionery & Snacks
Media: Cyber
Market: United Kingdom

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Executive Creative Director:Andr

Laurentino
Creative Director:Johan Dahlqvist,Lee Tan
Copywriter:Lee Tan
Art Director:Johan Dahlqvist
Director:David Frymann,Jakob Markey

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The Code

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Brand: Military Forces of Colombia

Agency: DDB,Bogot
Industry: Public interest & Non-profit
Media: Promotion & Event
Market: Colombia

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Creative Director:Alfonso Daz,Juan Carlos

Espitia,Juan Carlos Palma
Copywriter:Alfonso Daz,Mario Leon

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OFFICE WAR - HELPING GERMANY HAVE FUN AT WORK

Brand: Hasbro
Agency: MediaCom,Dusseldorf

Creative Director:Georgios Engels

Industry: Toys & Games

Media: Promotion & Event
Market: Germany

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CALL OF DUTY XP 2011

Brand: Activision Publishing
Agency: NCompass International,West
Hollywood, CA

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Creative Director:Patrick Fong

Industry: Toys & Games

Media: Promotion & Event
Market: United States

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EVERYTHING TO PROVE
Brand: Gatorade
Agency: VML, Inc.,Kansas City, MO
Industry: Non-alcoholic drinks
Media: Promotion & Event
Market: United States

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Chief Creative Officer:Debbi Vandeven
Creative Director:Nick Allegri,Tony
Snethen
Copywriter:Joel Henning,Allison Pierce
Art Director:Katelyn Carson,Chad
Green,Alison Radke
Director:Optimum Sports,Tom McGovern

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THE CREATORS PROJECT

Brand: Intel
Agency: VICE Media,Brooklyn, NY
Industry: Electronics & Audio-Visual
Media: Promotion & Event
Market: United States

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Bronze

EBALL
Brand: Smart
Agency: BBDO,Dusseldorf
Industry: Automotive & Services
Media: Ambient & Interactive
Market: Germany

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Creative Director:Jan Harbeck,Ton
Hollander,David Mously,Jens
Ringena,Wolfgang Schneider
Copywriter:Fredric Antonsson,Lukas Liske
Art Director:Sebastian Forsman,Daniel
Schweinzer,Tomas Tulinius

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COCA-COLA POLAR BOWL

Brand: Coca-Cola
Agency: Wieden+Kennedy,Portland, OR
Industry: Non-alcoholic drinks
Media: Cyber
Market: United States

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Executive Creative Director:Mark
Fitzloff,Susan Hoffman,Iain Tait
Creative Director:Hal Curtis,Jeff Gillette
Copywriter:Darcie Burell,Heather Ryder
Art Director:Josh Boston,Dani
Gurlanick,Chris Thurman
Director:David Scott

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A STEP FROM ZERO

Brand: Coca-Cola
Agency: Ogilvy,Paris
Industry: Non-alcoholic drinks
Media: Promotion & Event
Market: France

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Executive Creative Director:Chris Garbutt
Creative Director:Guy Duncan,Danielle
Henry
Copywriter:Florian Bodet,Baptiste
Clinet,Adam Kennedy,Nicolas
Lautier,Brandon Rochon
Art Director:Florian Bodet,Johnny
Budden,Baptiste Clinet,Adam
Kennedy,Nicolas Lautier,Brandon Rochon
Director:Greg Brunkalla,Nima Nourizadeh

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THE WORST BREATH IN THE WORLD

Brand: Tic Tac
Agency: Ogilvy,Paris
Industry: Beauty & Health
Media: Promotion & Event
Market: France

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Chief Creative Officer:Chris Garbutt

Executive Creative Director:Chris Garbutt
Creative Director:Florian Bodet,Baptiste
Clinet,Nicolas Lautier,Frdric Levron
Copywriter:Charles-Henry Joyaut
Art Director:Salom Jestin
Director:Franois Nmta

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WORLD GONE SOUR

Brand: Sour Patch Kids
Agency: Mother,New York City, NY
Industry: Confectionery & Snacks
Media: Promotion & Event
Market: United States

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THE KIWI SCEPTICS

Brand: Air New Zealand
Agency: Host,Sydney, NSW
Industry: Transport & Tourism
Media: Promotion & Event
Market: Australia

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Executive Creative Director:Leslie Ali,Bob
Mackintosh
Creative Director:David Smith
Copywriter:The Jamboree,Edwin
Hughan,Kim Neidhardt,Matthew Ryan
Art Director:Andrew Guirguis,Ciaran
McCarthy
Director:Leslie Ali

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THE X FACTOR USA DIGITAL ECOSYSTEM

Brand: Pepsi
Agency: Sony Music,New York City, NY
Industry: Non-alcoholic drinks
Media: Promotion & Event
Market: United States

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Executive Creative Director:Daniel Frydman

Creative Director:Laurie Mucciolo
Art Director:Michael Calamusa,Jayk
Mesler,Todd Ryan

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PLAN B - BALLANTINE'S
Brand: Ballantine's
Agency: Optimedia,Madrid

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Creative Director:Javier Roldan

Industry: Alcoholic drinks

Media: Promotion & Event
Market: Spain

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THE EXPLOSIVE GAME

Brand: Jordan
Agency: Wieden+Kennedy,New York City, NY
Industry: Apparel, Clothing & Footwear
Media: Promotion & Event
Market: United States

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Executive Creative Director:Ian
Reichenthal,Scott Vitrone
Creative Director:Andy Ferguson,Brandon
Mugar
Copywriter:Eric Steele
Art Director:Azsa West
Director:Ricardo Rivera

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RE: GENERATION MUSIC PROJECT

Brand: Hyundai
Agency: GreenLight Media & Marketing
Industry: Automotive & Services
Media: Promotion & Event
Market: United States

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Executive Creative Director:Nick Davidge

Creative Director:Scott Muckenthaler,Tom
Pettus
Director:RSA FILMS,Amir Bar-Lev,Jesse
Brandt

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TRUE ORIGINS OF PIZZA

Brand: Mr. Pizza
Agency: SS+K,New York City, NY
Industry: Catering industry
Media: Promotion & Event
Market: United States

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Chief Creative Officer:Kash Sree
Creative Director:Kash Sree
Copywriter:Paul Spelman,Kash Sree
Art Director:Mike Yang
Director:Bong Un Jung,John Parker

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A SUMMER WITHOUT RAIN

Brand: WIDERE
Agency: McCann Erickson,Oslo
Industry: Transport & Tourism
Media: Promotion & Event
Market: Norway

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Copywriter:Hallvard Fjeldbraaten,Karina
Hillestad
Art Director:Christian Aune,Nina
Nedreaas,Kjetill Nyb,Johannes
Rummelhoff

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THE DEWARISTS

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Brand: Dewar's
Agency: Bacardi India,Gurgaon
Industry: Alcoholic drinks
Media: Promotion & Event
Market: India

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ALWAYS OPEN

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Brand: Denny's
Agency: Gotham Inc.,New York City, NY
Industry: Catering industry
Media: Promotion & Event
Market: United States

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Chief Creative Officer:Marty Orzio

Copywriter:Stephen Lundberg
Art Director:Natalie Chambers
Director:Jerry Collins

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OPEN UP WITH ANDRE AGASSI

Brand: Jacob's Creek
Agency: Cummins Ross,Melbourne, VIC
Industry: Alcoholic drinks
Media: Promotion & Event
Market: Australia

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Copywriter:Sean Cummins
Art Director:Jason Ross
Director:Steve Callen

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MEMORIES FOR THE FUTURE

Brand: Google
Agency: Hakuhodo,Tokyo
Industry: Internet sites & Services
Media: Cyber
Market: Japan

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Executive Creative Director:Kentaro Kimura

Creative Director:Kentaro Kimura,Keiichi
Motoyama
Copywriter:Yasutaka Ide,Hitoshi Sakamoto
Art Director:Yusei Kakizaki
Director:AOI Advertising Promotion
Inc,Hiroki Ono

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