Tutor : Ms Tay Shir Men
Economy Rice
Nasi Campur
LOGO
UNIFORM
SLOGAN
Belum
TRY
Belum tau
SEKALI TRY
KALI-KALI MAU!!!
REASONS
Why
DIFFERRENT
to start this business
CHEAPER
MORE
CHOICES
It is a different style of
restaurant compare to
the restaurant in
boardwalk.
It is more cheaper than
other restaurant in
boardwalk at Taylors
There is no way that you
can find food that can fill
you up under 5 ringgit.
20 varieties of food to be
choose from
MARKETING
Analysis
How
BIG
is the market ?
The market that we are focusing is the
PEOPLE in
TAYLORS UNIVERSITY
LAKESIDE CAMPUS.
the
customers
UNIVERSITY Students
They prefer more HEALTHY and CHEAPER food.
LECTURERS
Lecturers demand FASTER food during break time.
COMPETITORS
TIANCHU
Restaurant
Strength
A variety of Chinese food in menu
Customer service
Weaknesses
Not enough space for customers during lunch hour
KUNGFU
Restaurant
Strength
Customer service
The food is quickly delivered
Weaknesses
There is not much variety of food in the menu
Marketing
Strategy
CUSTOMER'S
needs
Cheap
Taste
Convenient
More
Choices
Healthier
SWOT
analysis
STRENGTHS
Low costing
Variety and choices in food
Food is ready cooked
Not much workers needed
WEAKNESS
Food will not be guaranteed hot
Leftover foods
Food price not fixed
OPPORTUNITY
There is currently no shop
with this concept in Taylor's
The nearest economy rice
shops are located in SS15
THREATS
There are other
restaurants nearby
Competitive restaurants such
as : Tian Chu, and Kung Fu
Restaurant
90'S Economy Rice
WHAT'S GOOD?
Up to 20 multiple types of foods that can be chosen everyday
Is open every day except Sundays
Free and refillable drinks and soup
Able to decide on amount of food (self service)
Take away is available
Fully air-conditioned
Has a smoking area
SALES strategy
Food will be stationed publicly beside
the counter.
Dine-in food pricing : depends on the
food and the amount of it
Take away pricing : addition RM1.00
added
Delivery fees : 30% deliver fees
charged
ADVERTISING
& Promotional Activities
Posting posters throughout the campus
Advertise through effective social medias like Facebook
10% discount on the opening week of the shop
WIFI provided
Have a website for online ordering (limited only for Taylors compound)
FINANCAL PLANNING
Earnings
our business will have a greater
chance in making higher profits.
monthly earn about
RM100,000 with 20,000 pax of
economy rice.
we may earn about 50,000 per
month (deduct expenses).
Total PROFITS per month
Sales
100,000
- Cost of sales
First stock
6500
Purchase
16750
Purchase return
1000
15750
Cost item for sale
22250
Stock end
3350
Cost for sale
18900
Rough profits
81100
- Expenses
Rental
20,000
Workers x7 ( waiter and cooks)
10,000
Commission
1,200
Insurance
5,000
Advertisement
Total profits
Expenses
550 36750
44350
Amount of LOANS needed
Tables (75)RM200 and chairs (300) RM75
utilises (refrigerator, dish washer, woks etc)
Rental (monthly) advance fee
Workers x7 ( waiter and cooks)
Commission
vans x2
Insurance
counter with cash register and a computer
The total amount:
37,500
9,800
50,000
10,000
1,200
60,000
5,000
2,500
176000
the PARTNERS
We have 5 partners running this business
Each take 20% of capital investment of the business.
RM176000 / 5 : RM35200
High chance in getting loan with more people and small amount of
money.
EMPLOYEE Benefits
To encourage the
employee, bonus must be
given at the beginning of
the year, some victory
celebrations and etc.
CUSTOMER
Service
The first impression must
be good
we are promoting cheap ,
fast, tasty and reliable
service so that people will
come regularly.
PROFIT FIGURE
over 3 years
First year: expected RM500,000
Second year: expected RM 1000,000
Third year: expected to be RM 2000,000
The graph shows
90s Economy Rice
business are being
more and more
popular in this 3
years.
90s Economy rice business
1st year
2nd year
3rd year
Shows that this is
Taylors student first
choice food.
Management
Strategies
PARTNERSHIP
5 Owners
Yong Ai Yi
Lim Xiu Qing
Ho Zi Yan
Lettitia Lois
Wong Cho Mun
ADVANTAGES
of Partnership
Banks willing to
lend money
Low
cost
Easier to get
capital.
Legal paper
work is simple
Job Scope
Manager
Maintains staff by recruiting
Selecting
Orienting
Training employees
Maintaining a safe
Secure
Legal work environment
Developing personal growth
opportunities.
Job Scope
Cashier
Collects payments by
accepting cash or charge
payments from customers.
Making change for cash
customers.
Balances cash drawer by
counting cash at beginning
and end of work shift.
Job Scope
Cleaner
Employee performs simple
manual work in maintaining a
clean and orderly kitchen.
Work involves thorough
cleaning of equipment and
facilities to conform to proper
sanitation standards.
Job Scope
Accountant
Prepares asset
Liability
Capital account entries
by compiling
Analysing account
information
Documents financial
transactions by entering
account information
Job Scope
Chef
Plan and direct food
preparation
Culinary activities
Modify menus or
create new ones that
meet quality
standards.
TOP
(OWNER)
MIDDLE LEVEL
(MANAGER &
ACCOUNTANT)
LOWER LEVEL
(CLEARNER ,CASHIER &
CHEF)
CONCLUSION
ACTION PLAN TO INCREASE competitiveness
Sustain our quality of food
Focus on the customer service
Improve by getting feedback from the customers
Learn from the competitors : their strengths and weaknesses
In hope to have branches and franchises in the future
