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Example of Swot Analysis

The SWOT analysis examines the Jewelry Store Kiosk's internal strengths and weaknesses as well as external opportunities and threats. Strengths include strong supplier relationships, knowledgeable staff providing customized designs, and low overhead. Weaknesses are a need for additional capital and cyclical revenues. Opportunities exist in higher target market incomes and adding products. Threats include new competitors, shoplifting, and economic conditions affecting sales.

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Shalu Princess Diksh
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1K views1 page

Example of Swot Analysis

The SWOT analysis examines the Jewelry Store Kiosk's internal strengths and weaknesses as well as external opportunities and threats. Strengths include strong supplier relationships, knowledgeable staff providing customized designs, and low overhead. Weaknesses are a need for additional capital and cyclical revenues. Opportunities exist in higher target market incomes and adding products. Threats include new competitors, shoplifting, and economic conditions affecting sales.

Uploaded by

Shalu Princess Diksh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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EXAMPLE OF SWOT ANALYSIS

The SWOT analysis provides us with an opportunity to examine the internal strengths and
weaknesses the Jewelry Store Kiosk must address. It also allows us to examine the
opportunities presented to The Jewelry Store Kiosk as well as potential threats.
5.1.1

Strengths
Strong relationships with suppliers that offer credit arrangements, flexibility,
and response to special requirements.
Excellent and knowledgeable staff, offering personalized customer service.
The jewelry kiosk sets itself apart from the competition by providing
customized jewelry designs while the customer waits.
Great retail space with an attractive, inviting atmosphere.
The owner keeps overhead low 1) by purchasing directly from India, Brazil,
and China and 2) self creating the majority of the merchandise.

5.1.2

Weaknesses
Access to additional operating capital.
Revenues in the industry are cyclical; the majority of revenues are earned
during the fourth quarter and 25% are earned in the month of December.
Owners are climbing the retail experience curve.

5.1.3

Opportunities
Increase in higher income of target market.
Addition of other jewelry related products and services.

5.1.4

Threats
Local and emerging competitors.
Shoplifting.
Sales tied to economic growth.

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