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The Adoption of Mobile Banking in Malaysia: The Case of Bank Islam Malaysia Berhad (Bimb)

The document summarizes a study examining factors that determine customers' intentions to use mobile banking services offered by Bank Islam Malaysia Berhad (BIMB). The study extends the technology acceptance model (TAM) to include additional factors like perceived credibility, amount of information available about mobile banking, and normative pressure. The results indicate that perceived usefulness and ease of use strongly influence behavioral intention to adopt mobile banking. Perceived credibility, available information, and normative pressure were also found to significantly impact acceptance of mobile banking. Relationships between perceived ease of use and perceived usefulness, and between perceived ease of use and perceived credibility, were identified. The findings provide BIMB useful guidelines to promote mobile banking adoption among its customers.

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Samantha Islam
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41 views1 page

The Adoption of Mobile Banking in Malaysia: The Case of Bank Islam Malaysia Berhad (Bimb)

The document summarizes a study examining factors that determine customers' intentions to use mobile banking services offered by Bank Islam Malaysia Berhad (BIMB). The study extends the technology acceptance model (TAM) to include additional factors like perceived credibility, amount of information available about mobile banking, and normative pressure. The results indicate that perceived usefulness and ease of use strongly influence behavioral intention to adopt mobile banking. Perceived credibility, available information, and normative pressure were also found to significantly impact acceptance of mobile banking. Relationships between perceived ease of use and perceived usefulness, and between perceived ease of use and perceived credibility, were identified. The findings provide BIMB useful guidelines to promote mobile banking adoption among its customers.

Uploaded by

Samantha Islam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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International Journal of Business and Society, Vol.9 No.

2, 2008, 69-86

THE ADOPTION OF MOBILE BANKING IN MALAYSIA: THE CASE OF BANK ISLAM MALAYSIA
BERHAD (BIMB)
Hanudin Amina, Mohd Rizal Abdul Hamida, Suddin Ladaa and Zuraidah Anisb
a

Labuan School of International Business and Finance, Universiti Malaysia Sabah,


Labuan International Campus,
Jalan Sungai Pagar, 87000 Labuan Federal Territory, Malaysia

Independent Researcher,Labuan, Malaysia

ABSTRACT
For several years, commercial banks in Malaysia have tried to introduce mobile banking systems to improve their operations and
reduce transaction costs. Bank Islam Malaysia Berhad (BIMB) is one of the commercial banks in Malaysia introduced mobile
banking systems to its customers. On the basis of this argument, this research examines the factors that determine intention to use
mobile banking among BIMBs customers. This work extends technology acceptance model (TAM) to include perceived credibility,
the amount of information on mobile banking and normative pressure. The results indicate that perceived usefulness and perceived
ease of use are strong determinants of behavioral intention to adopt mobile banking. The results also further reveal that perceived
credibility, the amount of information on mobile banking and normative pressure are significant factors in explaining the acceptance
of mobile banking. Significant relationship between perceived ease of use and perceived usefulness, and perceived ease of use
and perceived credibility are also found. Furthermore, the findings of this study are useful in order to disseminate important
guidelines for BIMB in promoting the use of mobile banking among its customers.
Keywords: Malaysia; Banking; Mobile banking; Communication technologies; Technology acceptance; Islam.

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