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Laundry Detergent Canada United States Morocco Procter & Gamble

Tide is a popular laundry detergent brand manufactured by Procter & Gamble and first introduced in 1946. It quickly became the top-selling detergent in the United States, surpassing competitors like Rinso. Originally a white powder, Tide later expanded into liquid and pod forms and is known for its distinctive orange-and-yellow bullseye logo. Tide remains one of the most widely used detergent brands in the United States and is also sold under different names internationally.

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110 views1 page

Laundry Detergent Canada United States Morocco Procter & Gamble

Tide is a popular laundry detergent brand manufactured by Procter & Gamble and first introduced in 1946. It quickly became the top-selling detergent in the United States, surpassing competitors like Rinso. Originally a white powder, Tide later expanded into liquid and pod forms and is known for its distinctive orange-and-yellow bullseye logo. Tide remains one of the most widely used detergent brands in the United States and is also sold under different names internationally.

Uploaded by

sarayoo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Tide (brand)

Tide is the name of a popular laundry detergent on the market in Canada, the
United States, Morocco and other countries. It is manufactured by Procter &
Gamble.
Tide is marketed under various sub-brands, such as 2x Ultra Tide. [1] First
introduced in test markets in 1946 with national distribution reached in 1949, Tide
was voted as "America's Washday Favorite". It quickly gained dominance in the
detergent market, dwarfing the sales of other PiG products, such as Ivory Snow, as
well as the competition from Rinso. The latter two were soap powders and flakes.
In the late sixties and early seventies, it was branded as "Tide XK" (The XK
standing for Xtra Kleaning), but it was rebranded as Tide later on. Originally, Tide
was a white powdered bead, but the brand line was later expanded to include an
orange-tinted clear liquid form in 1984. Today, most formulations of liquid Tide
are dark blue with the exception of Tide Free, which is clear. An addition to the
Tide Family, Tide Cold Water, was formulated to tackle stains while saving energy
because it does not require hot or even warm water.[2][3][4] Tide is recognized for its
distinctive orange-and-yellow bullseye logo. The original logo was designed by
Donald Deskey, a famous industrial and identity designer. Tide was the first
product to be nationally packaged using Day-Glo colors, strikingly eye-catching
when first introduced. The logo people see today has been slightly modified for the
product's fiftieth anniversary in 1996. Currently, the Tide brand is given to over
half a dozen powders and liquid detergents in the United States alone.
The potential of dodecyl benzene sulfonate, the basis for Tide, was confirmed by
SRI in 1948 through strategic scientific and business consulting activities for the
petroleum company Chevron.
In most of Latin America, the Tide formula is marketed under the name Ace
(except in Panama where it is sold under the Tide brand made in the U.S.), and in
Turkey under the name Alo.
In 2006 the development of Tide was designated an ACS National Historical
Chemical Landmark in recognition of its significance as the first heavy-duty
synthetic detergent.[5]

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