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    Question 5: How Did You Attract/address Your Audience?

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    tia
    The document discusses how the author addressed their target audience in designing a magazine. They used bright colors and sans serif fonts to appeal to a youthful demographic. Research was conducted to understand the audience's interests in social issues, fashion, music festivals and social media. Stories and articles in the magazine covered these topics to engage the audience. A handwritten font and direct eye contact on the cover were intended to make readers feel like they were part of the magazine's community. The cover star fell within the target audience demographics and background to be relatable.

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    Question 5: How Did You Attract/address Your Audience?

    Uploaded by

    tia
    319 views2 pages
    The document discusses how the author addressed their target audience in designing a magazine. They used bright colors and sans serif fonts to appeal to a youthful demographic. Research was conducted to understand the audience's interests in social issues, fashion, music festivals and social media. Stories and articles in the magazine covered these topics to engage the audience. A handwritten font and direct eye contact on the cover were intended to make readers feel like they were part of the magazine's community. The cover star fell within the target audience demographics and background to be relatable.

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    Question 5

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    The document discusses how the author addressed their target audience in designing a magazine. They used bright colors and sans serif fonts to appeal to a youthful demographic. Research was conducted to understand the audience's interests in social issues, fashion, music festivals and social media. Stories and articles in the magazine covered these topics to engage the audience. A handwritten font and direct eye contact on the cover were intended to make readers feel like they were part of the magazine's community. The cover star fell within the target audience demographics and background to be relatable.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    319 views2 pages

    Question 5: How Did You Attract/address Your Audience?

    Uploaded by

    tia
    The document discusses how the author addressed their target audience in designing a magazine. They used bright colors and sans serif fonts to appeal to a youthful demographic. Research was conducted to understand the audience's interests in social issues, fashion, music festivals and social media. Stories and articles in the magazine covered these topics to engage the audience. A handwritten font and direct eye contact on the cover were intended to make readers feel like they were part of the magazine's community. The cover star fell within the target audience demographics and background to be relatable.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Question 5: How did you attract/address

    your audience?
    Through my usage of bright, bold colours and sans serif typeface I have created a house style
    and brand identity that will appeal to my target audience through connotations of youth, and
    ensuring it will stand out on a shop shelf. Stuart Halls reception theory suggests that to
    create an affective and appropriate piece of media, the producer has encode various codes,
    conventions, signs and elements of representation in a way that an audience can easily
    understand (decode) the meaning, if this is not well put in place, then the meaning of these
    signs can be read in a negotiated or oppositional way. To ensure that I avoided this, I used
    various methods of collecting data and taking psychographic and demographic questions I
    gathered my audiences interests and hobbies, as well as personality traits, so that I could
    gather the appropriate genre and stories that
    I would include within my magazine. From
    this, I knew that my audience had
    a high affiliation with social media,
    so ensured to include social media
    links and a QR code offering free
    downloadable content, to not only strengthen
    the brand loyalty,
    but to increase
    advertisement
    through consumers.
    The stories that
    spanned
    throughout my
    magazine appeal to
    their various
    hobbies (social
    issues, fashion,
    festivals & gigs), as
    well as an article
    solely run by the
    audience themselves so they are able to feel a
    part of the community that is Roots. My usage of handwriting like font (GRRRL POWER)
    replicates not only the genre convention of indie music, but when paired with the direct
    address of eye contact, they are able to imagine that this is their handwriting, and again, feel
    even more of a part of the Roots community. The obscuration of background across both my
    DPS and main image juxtaposed with my cover star who falls into the same demographics
    (age and gender) as my TA further aids this, as they able to imagine her in any location, much

    like my TA span across all of the UK. Considering this, and as my cover star is a successful
    musician, my TA will want to be like her and look up to her, and thus will be enticed to buy
    the magazine further.

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