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    Question 5: How Did You Attract/address Your Audience?

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    tia
    Through using bright colors and sans-serif fonts, the creator designed a style that would appeal to their target youth audience. Research was done to understand the audience's interests in social issues, fashion, music festivals and more. Stories and an article by readers were included to build a sense of community. A handwritten-style font, direct eye contact and obscuring the background on images aimed to make the audience feel like they were part of the magazine's community. A cover star matching the audience's demographics was featured to inspire and entice them to buy the magazine.

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    Question 5: How Did You Attract/address Your Audience?

    Uploaded by

    tia
    76 views2 pages
    Through using bright colors and sans-serif fonts, the creator designed a style that would appeal to their target youth audience. Research was done to understand the audience's interests in social issues, fashion, music festivals and more. Stories and an article by readers were included to build a sense of community. A handwritten-style font, direct eye contact and obscuring the background on images aimed to make the audience feel like they were part of the magazine's community. A cover star matching the audience's demographics was featured to inspire and entice them to buy the magazine.

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    Question 5

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    Through using bright colors and sans-serif fonts, the creator designed a style that would appeal to their target youth audience. Research was done to understand the audience's interests in social issues, fashion, music festivals and more. Stories and an article by readers were included to build a sense of community. A handwritten-style font, direct eye contact and obscuring the background on images aimed to make the audience feel like they were part of the magazine's community. A cover star matching the audience's demographics was featured to inspire and entice them to buy the magazine.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    76 views2 pages

    Question 5: How Did You Attract/address Your Audience?

    Uploaded by

    tia
    Through using bright colors and sans-serif fonts, the creator designed a style that would appeal to their target youth audience. Research was done to understand the audience's interests in social issues, fashion, music festivals and more. Stories and an article by readers were included to build a sense of community. A handwritten-style font, direct eye contact and obscuring the background on images aimed to make the audience feel like they were part of the magazine's community. A cover star matching the audience's demographics was featured to inspire and entice them to buy the magazine.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Question 5: How did you attract/address your

    audience?

    Through my useage of bright, bold colours and sans


    serif typeface I have created a house style and brand
    identity that will appeal to my target audience
    through connotations of youth, and ensuring it will
    stand out on a shop shelf. Stuart Halls reception
    suggests that to create an affective and appropriate
    piece of media, the
    producer has encode
    various codes,
    conventions, signs and
    elements of
    representation in a
    way that an audience
    can easily understand
    (decode) the meaning,
    if this is not well put in
    place, then the meaning of these signs can be read in a
    negotiated or oppositional way. To ensure that I avoided
    this, I used various methods of collecting data and taking
    psychographic and demographic questions I gathered my
    audiences interests and hobbies, as well as personality
    traits. I knew that my audience had a high affliation with
    social media, so ensured to include social media links and a
    QR code offering free downloadable content, to not only strengthen the brand loyalty, but
    to increase advertisement through consumers.
    The stories that spanned throughout my magazine appeal to their various hobbies (social
    issues, fashion, festivals & gigs), as well as an article solely run by the audience themselves
    so they are able to feel a part of the community that is Roots. My useage of handwriting like
    font (GRRRL POWER) replicates not only the genre convention of indie music, but paired
    with the direct address of eye contact, they are able to imagine that this is their
    handwriting, and again, feel even more of a part of the Roots community. The obscuration
    of background across both my DPS and main image juxtaposed with my cover star who falls
    into the same demographics (age and gender) as my TA further aids this, as they able to

    imagine her in any location, much like my TA span across all of the UK. Considering this, and
    as my cover star is a successful musician, my TA will want to be like her and look up to her,
    and thus will be enticed to buy the magazine further.

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