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Atiq Qureshi is a digital marketing leader with over 15 years of experience in marketing roles of increasing responsibility. He has expertise in customer acquisition, retention, and multi-channel marketing strategies. Most recently, he served as Vice President of Marketing for Impact Canopies, where he led marketing, customer service, and graphic design teams and helped launch an e-commerce platform.

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339 views2 pages

Atiq Qureshi 1

Atiq Qureshi is a digital marketing leader with over 15 years of experience in marketing roles of increasing responsibility. He has expertise in customer acquisition, retention, and multi-channel marketing strategies. Most recently, he served as Vice President of Marketing for Impact Canopies, where he led marketing, customer service, and graphic design teams and helped launch an e-commerce platform.

Uploaded by

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Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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ATIQ QURESHI

DIGITAL MARKETING LEADER

www.atiqqureshi.com

[email protected]

+1-909-215-2404

P R O F I L E
Innovative Digital Marketing Leader with track record of performance & growth.
Highly experienced in multi-channel marketing.
Deep expertise in customer acquisition & retention.

P R O F E S S I O N A L

E X P E R I E N C E

Vice President Marketing


Impact Canopies, Corona CA
Aug 2014 - Sep 2015

Led Team across 3 departments: Marketing, Customer Service & Graphic Design
Restructured departments and processes to create customer friendly experience
Set up Strategic Partnerships with OEM's & various sports organizations
Successfully launched e-commerce platform
Focus on growth of business: short & long term strategies with CEO

Marketing Director
Impact Canopies, Corona CA
Feb 2014 - Aug 2014

Designed & launched new company website to improve SEO & UX


Developed new trade-show strategy: managed budget of $500.000 annually
Implemented CRM system for Sales department
Started automation of lead flow resulting from marketing campaigns

Marketing Manager
Impact Canopies, Corona CA
Mar 2013 - Feb 2014

Re-structured marketing department


Introduced acquisition marketing channels: Email, SEO, SEM, Social,Trade-show
Implemented CRM Marketing Strategy
Put together sponsorship's with organizations across various verticals

Online Marketing Manager


International E-Z UP
Jan 2012 - Feb 2013

Started Online Marketing for International E-Z UP for USA


Started Online Marketing for the European Markets: NL,GER, FRA & UK
Implemented marketing channels for customer acquisition
Implemented Strategy for customer retention

Sr Marketing Specialist,
Netherlands
VistaPrint in Barcelona, Spain
Mar 2008 - Jul 2009

Channel Manager for E-mail Marketing


Channel Manager for Display Marketing
Spearheaded Lead Generation & Negotiation Program across all EU markets
Assisted with Product Launch of Hats & Lawn Signs (Market Research)
Partnership revenue from selling non Vistaprint products (3rd party offers)

Marketing Representative,
Netherlands
VistaPrint in Barcelona, Spain
Oct 2007 - Mar 2008

Responsible for E-mail Marketing


Responsible for Display Marketing
Responsible for Affiliate Marketing
Work with CRM team for Dutch specific campaigns

Marketing Assistant
VistaPrint in Barcelona, Spain
Apr 2007 - Oct 2007

Assisted Marketing Manager with day-to day tasks


English-to Dutch translations for website & campaigns
Introduced to E-mail, SEM, Affliate & Display Marketing

Design, Sales & Service


VistaPrint in Boston, MA
May 2005 - Apr 2007

Assisted Customers with Design inquiries


Upsell/Cross Sell Vistaprint products
Worked with Marketing Manager to discuss customer feedback

M O R E
Part-Time Jobs during College:

P R O F E S S I O N A L

E X P E R I E N C E

1) Terra Vitalis: selling teak wood investments - cold calling - min $10k investments
2) Granton Marketing: door-to-door Sales of coupon cards of various local businesses

Entrepreneurship:

1) Tamaha Media 2009-2011: mainly worked as Freelance through my own Marketing


Agency where I focused on E-mail Marketing for various clients. Clients include:
Vistaprint, Cash4Gold, Khan Promotions
2) Lovefoodhome 2014:launched fast food home delivery service. signed up restaurants
with no delivery and offered their menus for delivery to locals in Corona & Riverside.
Generated over $50.000 in meals delivered in 3 months. Sold to private buyer.

M A R K E T I N G

C H A N N E L S

E-Mail Marketing
Search Engine Marketing

E D U C A T I O N
2000-2004

Search Engine Optimization


Affiliate Marketing

2015

Bachelor in Media & Information Management


Hogeschool van Amsterdam
Google Certified

Direct Mail
Box Inserts
Social Media Marketing

R E F E R E N C E S

Display Marketing
Video Marketing
In-Store- Marketing
POS/POP Marketing
B2b & B2c Marketing

T O O L S
Google Analytics
Google Adwords
Google Webmaster Tools
Mail Chimp
Exact Target
Salesforce
Clarizen
Link Research Tools
Moz Pro
Basic HTML (to add HTML markups)
CMS ( Weebly)

1) Sabine van Vlerken - direct manager at Vistaprint


[email protected]
2) James Welsh - manager at Vistaprint
[email protected]
3) Eugene Montanez - Mayor of City of Corona
[email protected]
4) Raymond Venzon - manager at International E-Z UP
[email protected]

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