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Old Style Transitional: Garamond, Caslon, Goudy Old Style, Bembo, Minion, Arno Baskerville, Century

This document provides information about different types of typefaces, including sans serifs, serifs, slab serifs, geometric sans serifs, and humanist sans serifs. It describes the tone and uses for each typeface family and recommends pairing two contrasting typefaces, such as a legible font for body text and a more stylish font for headlines. The document concludes with tips for choosing fonts, including avoiding pre-installed fonts and not faking font styles if they are not available in a chosen typeface.

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215 views1 page

Old Style Transitional: Garamond, Caslon, Goudy Old Style, Bembo, Minion, Arno Baskerville, Century

This document provides information about different types of typefaces, including sans serifs, serifs, slab serifs, geometric sans serifs, and humanist sans serifs. It describes the tone and uses for each typeface family and recommends pairing two contrasting typefaces, such as a legible font for body text and a more stylish font for headlines. The document concludes with tips for choosing fonts, including avoiding pre-installed fonts and not faking font styles if they are not available in a chosen typeface.

Uploaded by

bobs
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Type

SANS SERIFS

SERIFS

at 90 MPH

Old Style

Transitional

Formal, proper tone. Beautiful, but hardworking. Financial reports, legal documents,
bank letterhead, higher education

Similar to Old Style, but with its shirt untucked.


Still a bit proper, but can be a bit more casual.

Garamond, Caslon, Goudy Old Style,


Bembo, Minion, Arno

Baskerville, Century

Modern

Slab

Fashionable, outgoing, a bit over-the-top.


Works better as display when you want things
to be stylish.

Aw, shucks attitude. Friendly and bold, but not


cocky and rude.

Bodoni, Didot

Clarendon, Rockwell, New Century

Geometric

Humanist

Made mostly of cirlces and square, and tend


to have a hard, sharp, precise look.

Softer, friednlier shapes. More style than


geometrics with a bit more flourish.

Futura, Avenir, Avant Garde, Kabel

Meta, Fruitiger, Museo, Optima, Univers

When pairing, find two contrasting typefaces:


one legible for body, and one with style for
headlines is a good start.

Avoid using fonts that come installed (Times,


Arial, Verdana, Georgia, Century Gothic,
Etc.) They make it seem like you dont care
and all have good alternatives.

QUESTIONS? COMMENTS?
[email protected]
@getjustin
[email protected]
@edfredned

fontsinuse.com
ilovetypography.com
myfonts.com/WhatTheFont
thinkingwithtype.com
practicaltypography.com
webtypography.net/intro
google.com/fonts
lost-type.com
fontsquirrel.com
fontfont.com
myfonts.com
fonts.com

THE LINKS

THE RULES

Never fake your italics, bolds, or petit caps. If


a font doesnt have it, dont use it.

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