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    SB Kenandy Trade Promotion Management Cloud Erp

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    duna tarima
    Consumer packaged goods companies spend an average of 20% of their revenues on trade promotions. 80% of companies lack sufficient data integration and analytics to figure out if their trade promotion programs are succeeding or failing. Kenandy's all-in-one solution gives you complete visibility across your internal and supply chain networks.

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    SB Kenandy Trade Promotion Management Cloud Erp

    Uploaded by

    duna tarima
    43 views2 pages
    Consumer packaged goods companies spend an average of 20% of their revenues on trade promotions. 80% of companies lack sufficient data integration and analytics to figure out if their trade promotion programs are succeeding or failing. Kenandy's all-in-one solution gives you complete visibility across your internal and supply chain networks.

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    Sb Kenandy Trade Promotion Management Cloud Erp

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    Consumer packaged goods companies spend an average of 20% of their revenues on trade promotions. 80% of companies lack sufficient data integration and analytics to figure out if their trade promotion programs are succeeding or failing. Kenandy's all-in-one solution gives you complete visibility across your internal and supply chain networks.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    43 views2 pages

    SB Kenandy Trade Promotion Management Cloud Erp

    Uploaded by

    duna tarima
    Consumer packaged goods companies spend an average of 20% of their revenues on trade promotions. 80% of companies lack sufficient data integration and analytics to figure out if their trade promotion programs are succeeding or failing. Kenandy's all-in-one solution gives you complete visibility across your internal and supply chain networks.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Solution Brief

    Kenandy Trade Promotion Management


    TM

    ERP for the Connected World

    Key Benefits
    One single, dynamic
    platform for ERP and
    Trade Promotion
    Management
    Maintain accurate
    pricing, manage order
    discounts and gain
    complete visibility
    into operations
    all in one system
    Collaborate with
    retailers to execute
    successful promotions
    with built-in social
    and mobile features
    Historical trade
    promotion data and
    analytics help you
    plan and improve
    future trade promotion
    campaigns
    Real-time trade ROI
    analysis allows you
    to assess program
    effectiveness

    Applications and tools for managing trade promotions have never been more important. Over
    the last few years, consumer packaged goods companies have spent an average of 20% of their
    revenues on trade promotions, and that number continues to grow. This sizable investment in trade
    promotions has prompted some companies to shift to more automated technologies. However,
    a vast majority of organizations are still using basic spreadsheets and pencil-and-paper to plan,
    execute and assess this increasingly vital sales strategy.
    Those companies that have attempted to implement trade promotion technologies have
    experienced lengthy implementation cycles and high total cost of ownership. Most existing
    trade promotion solutions are bulky, complex on-premise installations and lack the flexibility and
    accessibility of a cloud-based infrastructure. Data integration is another pain point; almost 80% of
    companies lack sufficient data integration and analytics to even begin to figure out if their trade
    promotion programs are succeeding or failing.
    Kenandy lets you automatically gain instant insight and control by seamlessly integrating trade
    promotion management and ERP into one easy-to-use system, built natively on the Salesforce1
    Platform. Kenandys all-in-one solution gives you complete visibility across your internal and
    supply chain networks, enabling you to accurately target, forecast, plan, and execute successful
    trade promotions. You can make adjustments on-the-fly to respond to ever changing consumer
    demand, and gain the immediate insight you need to measure campaign effectiveness.

    Leverage the Kenandy Cloud ERP Platform


    By integrating trade promotion management directly into Kenandy Cloud ERP, you gain a
    comprehensive view of promotion, supply chain and financial performance across all business
    functions. This integrated cloud-based solution ensures accurate prices and discounts on orders,
    which averts errors, improves customer satisfaction and reduces claims. Kenandy gives you a
    comprehensive view of operations, ensuring proper execution of trade promotion programs and
    guaranteeing ample product supply to meet market demand.

    Full-Featured Trade Promotion Management


    Easily plan, execute and assess promotion effectiveness, all from Kenandys fully-integrated trade
    promotion management solution. Set baselines, specify promotion periods, define tactics, and
    generate reports by plan, account, region, or even quota. Centralized fund management lets you
    assign checkbooks at multiple levels. Measure promotion response rates, and leverage past programs
    to create accurate and profitable future trade promotions. Create planning workflows and manage
    promotions as they move through their lifecycles, from initial planning, to customer committed, and
    finally executed and paid.

    Collaborate With Retailers


    Trade promotion professionals and retailers can use Kenandys built-in social and mobility features
    to collaborate and plan more accurate and profitable promotions. These features extend your
    communication and sharing capabilities to help minimize trade discrepancies and improve trade
    resolution through collaborative resolution management.

    Monitor Promotion Effectiveness in Real-Time with Analytics


    Are your current promotions effective? Get all the answers instantly; adjust promotions for changing
    consumer demand in real-time, and immediately measure campaign effectiveness. Use dashboards to
    monitor shipment volumes and syndicated data against a live promotion and make instant adjustments
    to improve performance. Increase trade fund effectiveness with real-time visibility of funds expenditures
    against trade promotions. Kenandys real-time trade ROI analysis allows you to assess program
    effectiveness with scorecard comparison of volumes, promotional response rates and incremental profit.
    Receive alerts when a promotion is underperforming so that you can quickly fine-tune the program and
    get back on track. Kenandy provides a wealth of trade promotion metrics that let you adjust strategies
    and programs that feed into next years planning. Use in-depth analytics and historical promotion data
    to continually improve trade promotions; launch the right promotion at the right time, every time.
    Kenandy delivers the tools you need to ensure effective and successful trade promotion programs.

    Trade Promotion Management Process Flow


    FUNDS & FOREC AST MANAGEMENT

    Plans & Funds Accrual


    Rates Volume Forecast
    Authorized Distribution List
    Baseline

    PROMOTION PLANNING

    Promotions
    Set Dates & Tactics
    Assign Open Stock & Allowances
    Estimated Incremental Volume
    Manage Customer
    & Product Exclusions

    PROMOTION EXECUTION

    Funding
    Plan, Projected & Actuals

    Spend
    Plan, Projected & Actuals

    Payments & Deductions


    Settlement and Accounting

    REAL-TIME COLLABOR ATION, MOBILIT Y, ROI ANALYSIS

    Kenandy, Inc.

    303 Twin Dolphin Drive


    Redwood City, CA 94065
    1-855-KENANDY (1-855-536-2639)
    www.kenandy.com
    Copyright 2014 Kenandy, Inc. All rights reserved. Kenandy, the Kenandy logo, and Wide-Body Objects are
    trademarks of Kenandy, Inc. Other trademarks are those of their respective holders, and should be treated as such.

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