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A Google Operating System

Google plans to attack Microsoft's dominant 90% market share of the PC operating system market with its new Google Chrome Operating System. Google Chrome OS will be a lightweight, fast-booting OS optimized for web applications and usage. It will be provided free of charge by Google in an effort to generate revenue through advertising and services. Google aims to capture market share by partnering with PC makers and targeting segments like netbooks and ARM-based chips that Microsoft does not fully support. The new OS is intended to modernize operating systems for an era where internet use dominates over local software applications.

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63 views7 pages

A Google Operating System

Google plans to attack Microsoft's dominant 90% market share of the PC operating system market with its new Google Chrome Operating System. Google Chrome OS will be a lightweight, fast-booting OS optimized for web applications and usage. It will be provided free of charge by Google in an effort to generate revenue through advertising and services. Google aims to capture market share by partnering with PC makers and targeting segments like netbooks and ARM-based chips that Microsoft does not fully support. The new OS is intended to modernize operating systems for an era where internet use dominates over local software applications.

Uploaded by

zameer216
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Google Vs Microsoft

TheSEOGuru
(www.theseoguru.com) Internet Marketing Consultant
Google Attacks on Microsoft
• Google plans to attack Microsoft's core
business by taking on the software giant's
globally dominant Windows operating
system for personal computers.

• Google Chrome Operating System, the


new software will be in netbooks in the
second half of 2010.

TheSEOGuru
(www.theseoguru.com) Internet Marketing Consultant
Microsoft OS Share on PC
~90% PCs using Microsoft’s OS
Google is planning to capture Microsoft Share of 90%

Others OS Microsoft OS
10% Others OS

Microsoft OS
90%

TheSEOGuru
(www.theseoguru.com) Internet Marketing Consultant
Google Chrome OS Cost

Google did not say how much it would charge for the
operating system (OS), but Enderle expects Google to
charge at most a nominal fee or make it free,
saying the company's business model has been to earn
revenue from connecting applications or advertising.

TheSEOGuru
(www.theseoguru.com) Internet Marketing Consultant
Google Chrome OS features:
• Fast & light weight : The new Chrome OS is expected to work well with
many of the company's popular software applications. It will be fast and less
memory-intensive, enabling users to access the Web in a few seconds.

• The new system is designed to work with ARM and x86 chips, the main
chip architectures in use in the market. Microsoft has previously said it
would not support PCs running on ARM chips, allowing Google an
opportunity to infiltrate that segment.

TheSEOGuru
(www.theseoguru.com) Internet Marketing Consultant
Google Strategy to Capture the
Market
• Google is going to lock in partnerships with PC maker
such as HP & Dell.

• HP & Dell are using ~90% + windows on most of there


products

• Acer Inc, the world's No. 3 PC brand, has already agreed


to sell netbooks that run on Android to be released this
quarter.

• HP says “We want to understand all the different


operating systems available to customers, and will assess
the impact of Chrome on the computer and
communications industry."
TheSEOGuru
(www.theseoguru.com) Internet Marketing Consultant
A Critic on Microsoft OS
"The operating systems that browsers run
on were designed in an era where there
was no web," Sundar Pichai, vice
president of product management at
Google, said in the blog post. The Chrome
operating system is "our attempt to rethink
what operating systems should be."

TheSEOGuru
(www.theseoguru.com) Internet Marketing Consultant

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