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    SWOT Engineering Analysis

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    Gaurang Dave
    Analysze strength and weakness of your department and use it for Opportunities and overcome Weaknesses

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    © All Rights Reserved
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    SWOT Engineering Analysis

    Uploaded by

    Gaurang Dave
    68 views7 pages
    Analysze strength and weakness of your department and use it for Opportunities and overcome Weaknesses

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    © © All Rights Reserved

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    PPTX, PDF, TXT or read online from Scribd

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    Analysze strength and weakness of your department and use it for Opportunities and overcome Weaknesses

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    68 views7 pages

    SWOT Engineering Analysis

    Uploaded by

    Gaurang Dave
    Analysze strength and weakness of your department and use it for Opportunities and overcome Weaknesses

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 7

    SWOT ANALYSIS

    SWOT analysis is a structured planning method used to evaluate


    the Strengths, Weaknesses, Opportunities, and Threats involved
    in a project or in a business.
    S: STRENGTH
    W: WEAKNESS
    O: OPPORTUNITY
    T: THREATS
    Environmental factors internal to the firm usually can be
    classified as strengths (S) or weaknesses (W), and those
    external to the firm can be classified as opportunities (O) or
    threats (T). Such an analysis of the strategic environment is
    referred to as a SWOT analysis
    The SWOT analysis provides information that is helpful in
    matching the firm's resources and capabilities to the
    competitive environment in which it operates.

    Strengths :
    A firm's strengths are its resources and capabilities that
    can be used as a basis for developing a competitive
    advantage. Examples of such
    strengths include:
    patents
    strong brand names
    good reputation among customers
    cost advantages from proprietary knowhow
    exclusive access to high grade natural resources
    favorable access to distribution networks

    Weaknesses :
    The absence of certain strengths may be viewed as a
    weakness.
    For example, each of the following may be considered
    weaknesses:
    lack of patent protection
    a weak brand name
    poor reputation among customers
    high cost structure
    lack of access to the best natural resources
    lack of access to key distribution channels

    Opportunities
    The external environmental analysis may reveal certain
    new opportunities for profit and growth.
    Some examples of such opportunities include:
    an unfulfilled customer need
    arrival of new technologies
    loosening of regulations
    removal of international trade barriers

    Threats :
    Changes in the external environmental also may present
    threats to the firm.
    Some examples of such threats include:
    shifts in consumer tastes away from the firm's products
    emergence of substitute products
    new regulations
    increased trade barriers

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