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Sixdegrees 2

This document provides a business plan for a proposed cafe called Six Degrees Cafe. The cafe will be located in Publika, Malaysia and will have a vintage, luxurious theme. It will serve coffee, desserts, and sweet and savory foods using coffee beans imported from Brazil and roasted in-house using a hot air roasting machine. The plan outlines the cafe's concept, location, menu items, pricing, marketing strategy, management structure, startup costs, and 3-year financial projections, which estimate increasing annual profits.

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50 views25 pages

Sixdegrees 2

This document provides a business plan for a proposed cafe called Six Degrees Cafe. The cafe will be located in Publika, Malaysia and will have a vintage, luxurious theme. It will serve coffee, desserts, and sweet and savory foods using coffee beans imported from Brazil and roasted in-house using a hot air roasting machine. The plan outlines the cafe's concept, location, menu items, pricing, marketing strategy, management structure, startup costs, and 3-year financial projections, which estimate increasing annual profits.

Uploaded by

api-289017690
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Six Degrees

Cafe
Introduction to Business (BUS30104)
Project1:Business Plan Presentation
Hoh Jean Ming (0322496)
Hong SeoTaek (0322045)

THEME

Vintage & Luxurious Theme


Comfortable Environment
Privacy

What we serve?

Coffee
Desserts
Sweet & Savory

Why Caf?
People nowadays are often looking for somewhere
with comfortable environment
Caf business is quite lucrative, generating daily
revenue.
Caf is somewhere people can feel the sense of
Belonging
We serve place

Location

Publika, Solaris
Dutamas, Jalan
Dutamas, Mont Kiara
Outdoor Level G4

Why Publika?

Peaceful Environment
Campus
High End Residential
Office

Potential Customers

Working people
Senior Citizen
Student

Coffee Standard

Coffee beans imported from Santos, Brazil


Freshly roasted with hot air roasting machine
Taste preference Depending on client (light,
medium or heavy)
Air Roasting
Mechanism

Competitors

Starbucks Coffee
Coffee Bean
Coffea Coffee
Sanfrancisco Coffee

Strength & Weakness (Competitors)

Well-Known
Established Longer
Period of Time
Branches
Advertisement

Over Promoted
The Product is Mediocre
Inconsistence
Different Ambience

Pricing

Coffee- Reasonable Price (MYR 9)


Cost Price For Coffee Bean
Cost Price For Milk (MYR 8 per carton= 8 cups)

Service Benefits

WiFi
Free Unlimited Cookies
Monthly Complimentary Cakes For Loyal Customers
Free Espresso Shots ( After a certain amount of time
spent)
Allow memberships and advantages to it to attract more
regular customers
In Office Delivery

Marketing Strategies

Advertise on Social Medias


Blogger & Journalist to Promote
Free coffee Tasting On Soft Opening of Caf
Pamphlets and brochures handed out in the complex

Baristas

Pro
fes
sio
nal
Bar
ista
Senior Barista
Trainee

Baristas who are promoted will be given


commission

Partnership

Partnership business by Hoh Jean Ming and Hong


SeoTaek
Amount of money required to be invested by each
person is halved
Larger amount of capital is possibly acquired due
to the reason above
Division of labour for higher efficiency
Decrease in expenses spent on hiring employees

Hierarchy of
Management
Own
er

Baristas

Field Employees

Employment and Roles

Owner-Two partnership owners, in charge of the


management of the business
Baristas-Two experienced baristas, able to make
variety of coffee
Field Employees- Two field employees to take
charge of orders, serving and cleaning

Starting Capital
Description

RM

3 Month of Rental in Advance (3*7000)

21000.00

1 Month Utility (7000/2)

3500.00

15 Tables (15*300)

4500.00

50 Chairs (50*150)

7500.00

Cutleries

1000.00

Hot Air Roasting Machine

13000.00

Other fixtures

20000.00

Renovation

5000.00

Total Required to Start the Business

75500.00

Description

RM

Investment by Hong SeoTaek

37750.00

Investment by Hoh Jean Ming

37750.00

Total Capital

75500.00

1st Year Cash Flow


Cash Outflow
Description

RM

Rent Payment

7000.00

Employees for Serving and Cleaning (2*950)

1900.00

Baristas (2*1600)

3200.00

Expenses on Utilities

4000.00

Coffee Beans -RM25 per Kilogram (25*38)

950.00

Other Ingredients

2000.00

Total Cash Outflow for a Month

19050.00

Total Cash Outflow for the Year (19050*12)

228600.00

Cash Inflow
Description

RM

Beverage Sales on RM10 Average (10*150*30)

45000.00

Other Food Sales on RM13 Average (13*30*30)

11700.00

Total Cash Inflow for a Month

56700.00

Total Cash Inflow for the Year (56700*12)

680400.00

1st Year Net Profit


Description

RM

Net Cash Flow (680400-228600) / Gross Profit

451800.00

(-) Tax Rate of 25% (451800*0.25)

112950.00

Net Profit for the Year

338850.00

Description
Profit Divided by the Owners (338850/2)

RM
169425.00

2nd Year Cash Flow


Cash Outflow
Description

RM

Rent Payment

7000.00

Employees for Serving and Cleaning (2*950+3%)

1960.00

Baristas (2*3200+3%)

3300.00

Expenses on Utilities

4000.00

Coffee Beans -RM25 per Kilogram (30*170/120*25)

1060.00

Other Ingredients

2200.00

Asset Depreciation 10% ((4500+7500+1000+3500+13000)*0.1)

2950.00

Total Cash Outflow for the Month

22510.00

Total Cash Outflow for the Year (22510*12)

270120.00

Cash Inflow
Description

RM

Beverage Sales on RM10 Average (10*170*30) Sales Increase by 20

51000.00

Other Food Sales on RM13 Average (13*50*30) Sales Increase by 20

19500.00

Total Cash Inflow for a Month

70500.00

Total Cash Inflow for the Year (70500*12)

846000.00

2nd Year Net Profit


Description

RM

Net Cash Flow (846000-270120) / Gross Profit

575880.00

(-) Tax Rate of 25% (575880*0.25)

143970.00

Net Profit for the Year

431910.00

Description
Profit Divided by the Owners (431910/2)

RM
225955.00

3rd Year Cash Flow


Cash Outflow
Description

RM

Rent Payment (7000+500)

7500.00

Employees for Serving and Cleaning (1960+3%)

2020.00

Baristas (3300+3%)

3400.00

Expenses on Utilities (4000+3%)

4120.00

Coffee Beans -RM25 per Kilogram (30*190/120*25)

1240.00

Other Ingredients

2400.00

Asset Depreciation 10% ((4500+7500+1000+3500+13000)*0.1)

2950.00

Total Cash Outflow for the Month

23630.00

Total Cash Outflow for the Year (23630*12)

283560.00

Cash Inflow
Description

RM

Beverage Sales on RM10 Average (10*190*30) Sales Increase by 20

57000.00

Other Food Sales on RM13 Average (13*55*30) Sales Increase by 5

21450.00

Total Cash Inflow for a Month

78450.00

Total Cash Inflow for the Year (78450*12)

941400.00

3rd Year Net Profit


Description

RM

Net Cash Flow (941400-283560) / Gross Profit

657840.00

(-) Tax Rate of 25% (657840*0.25)

164460.00

Net Profit for the Year

493380.00

Description
Profit Divided by the Owners (493380/2)

RM
246690.00

Business Summary
Strength

Weakness

-Reasonable price
-Fresh roasted beans
-Hot air roasting method
-In office delivery

-Product mediocre (common)


-Less capital
-Lower brand value

Opportunity

Threat

-In office delivery will attract office


working customers (especially on
their night shifts)
-No big franchise cafes promote
hot air roasted coffee

-6 degree caf might not be well


known around the area
-The complex is relatively inactive
during weekends and public
holidays

References

Lee, W. (n.d.). . Retrieved September 16, 2015, from


http://roasterlee.co.kr/shop/goods/goods_view.php?goodsno=6&category=0
02
About starting a coffee shop business... (2011, March 30). Retrieved
September 16, 2015, from https://forum.lowyat.net/topic/1814423/al
Macmahon, T. (2014, April 1). Long Term U.S. Inflation. Retrieved
September 16, 2015, from
http://inflationdata.com/Inflation/Inflation_Rate/Long_Term_Inflation.asp
Iyerh, S. (2014, December 21). What is the difference between air roasted
and drum roasted coffee? Retrieved September 16, 2015, from
https://www.quora.com/What-is-the-difference-between-air-roasted-and-drum
-roasted-coffee
Baker, E. (2015, September 12). Cafe [Personal interview]. Manager of
Sanfrancisco Coffee in Publika

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