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    Bahria: Analysis of Financial Statement

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    BabarSiraj
    The document analyzes the financial statements of Toyota Indus from 2007-2011 and provides recommendations. It summarizes Toyota's focus on quality and customers which has led to success globally. In Pakistan, Toyota, Suzuki, and Honda dominate passenger vehicles, with Toyota taking the top spot in 2011. The recommendations include adopting defensive marketing as the second largest global producer but also conducting market surveys and exploring entry into smaller vehicle segments in Pakistan dominated by Suzuki and Honda. Toyota should also plan production capacity carefully to address ups and downs in the market.

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    Bahria: Analysis of Financial Statement

    Uploaded by

    BabarSiraj
    15 views4 pages
    The document analyzes the financial statements of Toyota Indus from 2007-2011 and provides recommendations. It summarizes Toyota's focus on quality and customers which has led to success globally. In Pakistan, Toyota, Suzuki, and Honda dominate passenger vehicles, with Toyota taking the top spot in 2011. The recommendations include adopting defensive marketing as the second largest global producer but also conducting market surveys and exploring entry into smaller vehicle segments in Pakistan dominated by Suzuki and Honda. Toyota should also plan production capacity carefully to address ups and downs in the market.

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    24711259 Indus Report

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    The document analyzes the financial statements of Toyota Indus from 2007-2011 and provides recommendations. It summarizes Toyota's focus on quality and customers which has led to success globally. In Pakistan, Toyota, Suzuki, and Honda dominate passenger vehicles, with Toyota taking the top spot in 2011. The recommendations include adopting defensive marketing as the second largest global producer but also conducting market surveys and exploring entry into smaller vehicle segments in Pakistan dominated by Suzuki and Honda. Toyota should also plan production capacity carefully to address ups and downs in the market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    15 views4 pages

    Bahria: Analysis of Financial Statement

    Uploaded by

    BabarSiraj
    The document analyzes the financial statements of Toyota Indus from 2007-2011 and provides recommendations. It summarizes Toyota's focus on quality and customers which has led to success globally. In Pakistan, Toyota, Suzuki, and Honda dominate passenger vehicles, with Toyota taking the top spot in 2011. The recommendations include adopting defensive marketing as the second largest global producer but also conducting market surveys and exploring entry into smaller vehicle segments in Pakistan dominated by Suzuki and Honda. Toyota should also plan production capacity carefully to address ups and downs in the market.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    BAHRIA

    UNIVERSITY

    Analysis of Financial Statement


    Project On:

    SUBMITTED TO:Sir Shoaib Waseem

    CONCLUSION
    Toyota cares so about their customer and Quality, that's why Toyota is very
    famous , and made its brand name. Toyota has created a new dimension in the
    field of automobile business. It has understood the needs of the customers and
    has made a mark for itself by manufacturing small, high performing, defect free
    cars. The story of Toyota is one of an extraordinary group of entrepreneurs and
    engineers who believed in the power of innovation and in making miracles
    everyday. While Suzuki, Honda and Toyota command the top three positions in the
    domestic passenger vehicle segment in Pakistan. Incidentally, in 2011 Toyota has
    moved to the first position.
    Competitive pricing and a better value offerings were driving the sales of most
    auto majors for the past three years. The market is slow because of inflation, rising
    prices of fuel and govt taxes. There are visible signs of discounting, particularly in
    the higher end of the car segment. However, since entry level and compact cars
    are volume segments, the slowdowns effect is more visible here. Toyota Motors is
    growing in 2012 as compare to
    their past 3 years.
    RECOMMENDATION
    1 Toyota Indus should adopt the defensive marketing strategy because as
    being the second largest car producer in the international market.
    2 Toyota Indus must at the moment carry out a feasibility study for launching a
    vehicle in the domestic market where it has models like the Camry amongst
    others.
    3 Toyota Indus should conduct market survey in Pakistan market for quails in
    order to know the perception of Pakistani consumers.

    4 Toyota Indus should adopt an offensive marketing strategy for entering in


    the small car segment. This market is dominated by Suzuki and Honda in
    the Pakistan domestic auto market.

    Toyota must plan out an ideal marketing producing capacity ,because it


    faces the problem of over and under capacity in case of upturn and
    downturn of the market.

    Appendices
    1. Financial Statements for the year 2007
    2. Financial Statements for the year 2008
    3. Financial Statements for the year 2009
    4. Financial Statements for the year 2010
    5. Financial Statements for the year 2011

    References
    http://www.toyota.com/
    http://www.toyota-indus.com/
    http://www.pama.org.pk/
    http://www.corolland.com/
    www.toyota-indus.com/home
    http://www. toyota-indus.com/home/content/.com.pk
    -en/html/iwgen/about_ toyota-indus /who_we_are/ toyota-indus history.html
    www. toyota-indus /financialstatements/

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