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Doordarshan Swot Analysis

Doordarshan is India's public service broadcaster that is owned by the government of India. It has a wide reach across both urban and rural areas of India and aims to cater to audiences of all ages from socio-economic classes C, D, and E. Doordarshan has strengths in its legacy, widespread reach even in remote areas, ability to address national issues and integration. However, it also faces weaknesses such as strict rules limiting creativity, lack of internet presence, and poor quality programs. It sees opportunities in investments to improve creativity and exclusive rights to major events, but threats from private channels providing more popular content types and better quality.

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Tamseel Shahajahan
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812 views2 pages

Doordarshan Swot Analysis

Doordarshan is India's public service broadcaster that is owned by the government of India. It has a wide reach across both urban and rural areas of India and aims to cater to audiences of all ages from socio-economic classes C, D, and E. Doordarshan has strengths in its legacy, widespread reach even in remote areas, ability to address national issues and integration. However, it also faces weaknesses such as strict rules limiting creativity, lack of internet presence, and poor quality programs. It sees opportunities in investments to improve creativity and exclusive rights to major events, but threats from private channels providing more popular content types and better quality.

Uploaded by

Tamseel Shahajahan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Doordarshan

Parent Company

Prasar Bharti, Govt of India

Category

Entertainment TV Channel

Sector

Media and Entertainment

Tagline/ Slogan

Satyam Shivam Sundaram

USP

Reach and availability in every corner of India

STP

Segment

Urban and Rural population, SEC C, D & E

Target Group

All family members, individuals of all ages

Positioning

Single channel caters to all demands

SWOT Analysis

Strength

1. Legacy
2. Reaches to maximum population especially in remote areas
3. Stand out from all other channels
4. Caters to multiple demands - News, Soaps, Movies, Information, ODIs
5. Carries burden of social responsibility
6. Addresses National Issues
7. National Integration
8. Special programmes to educate farmers
9. Does not need special cable tv connection to watch

Weakness

1. Strict rules of channel make programmes less creative


2. Shows are not popular amongst SEC A, B
3. No presence on internet to provide broadcasted programmes
4.Poor quality of programs in terms of creativity and execution

Opportunity

1.Need to more vibrant and commercial


2.Higher investments and more creativity
3.Buying exclusive rights of major events

Threats

1. Other private channels catch viewership by showing kind of content audience


wants to see like latest movies, sports, daily soaps etc
2. Private channels turning into HD quality are attracting viewers
3. Rigid format of programmes and stringent norms make viewer dispassionate
about Doordarshan

Competition

Competitors

1. Private GECs
2. Times Now
3. Set Max
4.Star Plus
5.Aajtak
6.Star News
7.Zee TV

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