Scribd
Upload
246 views6 pages

Contoso Inc. Communications Analysis

Uploaded by

tvdeegan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
246 views6 pages

Contoso Inc. Communications Analysis

Uploaded by

tvdeegan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 6

Contoso Inc.

Communications Analysis
11/4/21

All information contained in this document is considered the proprietary property of Airfoil Public Relations, Inc. 
Any duplication or distribution without the express written consent of Airfoil Public Relations, Inc. is strictly prohibited.
MediaRadar®
MediaRadar® =Airfoil proprietary technique

Messaging appears highly targeted, driving


site visits and unique visitors.

Sample October Headlines


•Strategists to project what lies ahead
– CADCAM News
•2010 North American Regional Summit
– Press release
•Acme Adds Leading Industrial Design Software
to its Enabled Community
-PC World
•Business Diary
-Crain’s Detroit
•Detroit company creates 10 new jobs, looks to
grow more
- metromode

2
Social Media Audit
Contoso Analysis
• 2, 866 Followers • Contoso has a social media presence but
• Firmware
•
updates
Mix of technical and
does not update often
consumer centric
language
• Slither engages in B2B activities through
• Has account, not social networking
used very often
• Acme Co. is hit-or-miss with social media
activities
Slither Opportunities
•
• Contoso’s current customers and prospects
Consumer
focused, will RT
vendors
are active in social media
• Mix of technical and
consumer centric • A dedicated, consistent approach can drive
language
• Very active
leads and sales
• Not B2B focused • B2B companies are missing media, analyst
opportunities through networking sites 3
Opportunities
• Brand Contoso as the innovator within the
accounting software industry
• Connect with customers, prospects, media
and analysts through online and off-line
channels
• Create customer advocates and word-of-
mouth testimonials to drive Web traffic and
leads
4
Contact Us
• You’re dedicated account team is ready to
launch Contoso’s PR and social media efforts
to boost 2010 results
• Learn how we can work with you today!

Contact Gayle Joseph, [email protected], or


(248) 304-1466

5
866.Airfoil / www.airfoilpr.com
866.Airfoil / www.airfoilpr.com

You might also like