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Oracle Fusion Applications Overview

Thomas Kurian
Executive Vice PResident

Safe Harbor Statement

Statements in this presentation relating to Oracle's or its Board of Directors future plans, expectations, beliefs, intentions
and prospects are "forward-looking statements" and are subject to material risks and uncertainties. Many factors could
affect our current expectations and our actual results, and could cause actual results to differ materially. We presently
consider the following to be among the important factors that could cause actual results to differ materially from
expectations: (1) Economic, political and market conditions, including the recent recession and global economic crisis, can
adversely affect our business, results of operations and financial condition, including our revenue growth and profitability,
which in turn could adversely affect our stock price. (2) We may fail to achieve our financial forecasts due to such factors as
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license updates and product support. (3) Our entrance into the hardware systems business may not be successful, and we
may fail to achieve our financial forecasts with respect to this new business. (4) We have an active acquisition program and
our acquisitions, including our acquisition of Sun Microsystems, may not be successful, may involve unanticipated costs or
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additional risks that can adversely affect our operating results, including risks relating to foreign currency gains and losses
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competitive forces demand rapid technological advances and frequent new product introductions and could require us to
reduce prices or cause us to lose customers. (7) If we are unable to develop new or sufficiently differentiated products and
services, or to enhance and improve our products and support services in a timely manner or to position and/or price our
products and services to meet market demand, customers may not buy new software licenses or hardware systems
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business is contained in our SEC filings, including our most recent reports on Form 10-K and Form 10-Q, particularly under
the heading "Risk Factors." Copies of these filings are available online from the SEC or by contacting Oracle Corporation's
Investor Relations Department at (650) 506-4073 or by clicking on SEC Filings on Oracles Investor Relations website at
http://www.oracle.com/investor. All information set forth in this presentation is current as of October 7, 2010. Oracle
undertakes no duty to update any statement in light of new information or future events.

Non-GAAP Financial Measures

To supplement our financial results presented on a GAAP basis, we use
non-GAAP measures, which exclude certain business combination
accounting entries and expenses related to acquisitions and other
significant expenses including stock based compensation, that we
believe are helpful in understanding our past financial performance and
our future results. Our non-GAAP financial measures are not meant to be
considered in isolation or as a substitute for comparable GAAP
measures, and should be read only in conjunction with our consolidated
financial statements prepared in accordance with GAAP. Todays
discussion includes certain non-GAAP financial measures, which were
included in our earnings releases

The following is intended to outline our general

product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any material,
code, or functionality, and should not be relied upon in
making purchasing decisions. The development,
release, and timing of any features or functionality
described for Oracles products remains at the sole
discretion of Oracle.

Agenda

What is Oracles Applications

Strategy?

What are Fusion Applications and

why did Oracle develop them?

How arecustomers adopting Fusion

Applications?

What is the impact of Fusion

Applications on Oracles business?

Oracle Applications
Strategy

Oracle Applications Strategy

Offer significant functional value with easy to uptake
Applications Unlimited releases
Deliver Fusion Applications Suite that can be adopted
in a modular fashion alongside Applications Unlimited
Provide specialized Line of Business Applications and
transformative industry processes
Design Business Applications & Business Processes
to be delivered as Software-as-a-Service
Oracles customers have clarity and are positive
about Oracles commitment to existing Applications

Oracle Applications Unlimited

E-Business Suite 12.1

16 New Products
575 Enhancements

PeopleSoft 9.1

2 New Products
1470 Enhancements

JD Edwards

3 New Products
829 Enhancements

Siebel 8.1 & 8.2

36 New Products
469 Enhancements
9 Industry-specific solutions

CRM-OD 17 & 18

10 New Products
831 Enhancements

Agile PLM

4 New Products
500 Enhancements
4 New integrations

OTM/GTM 6.0, 6.1

2 New Products
30 Enhancements
3 New integrations

Demantra 7.3
40 Enhancements
2 New integrations

Hyperion 11.1.2

4New Products
752 Enhancements

Oracle E-Business Suite Roadmap

Deep Functional Capabilities, Easy to Adopt
EBS 12.1.3
Field Service Third Party Support
Warehouse Services Billing
Logistics Service Support for WMS
Subcontractor Change Management
EAM Work Permit & Safety
Selling Services
Financial Globalization for India, Brazil, VAT,
Argentina, China, Japan etc.
Duplicate Expense Management
OTL Supervisor Workcenter

Applications Management Packs

11gR1 Uptake
Diagnostics

Integrations:
Primavera R12 Integration
11g Foundation Packs
11g Process Integration Packs

EBS 12.1.3+
Service Charges
Spares Management
eKanban
GTM Integration
Property Manager
Mobile Field Service & Dispatch
Enhancements
ePedigree Integration
Serialization at Point of Use
Return to Vendor and Rework

Contract Lifecycle Management

Complete Fed Acquisition Lifecycle
US Federal Contracts Printing
FAR/DFARS compliant
IAE systems integration
CLIN/SLIN Hierarchy
Configurable Document Numbering
PALT Tracking
Oracle Federal Financials Integration
FPDS-NG and FedBizOpps Integration

EBS 12.x
Downtime Reduction (11gR2)
Middleware Uptake (11g)
Payroll to Projects Labor Costing
SCM Enhancements
HCM Localizations
Contract Lifecycle Management for
Defense Agencies

OFA 1.0

10

Oracle PeopleSoft Roadmap

Deep Functional Capabilities, Easy to Adopt
PeopleTools 8.53
Activity Guides
Network Charting
PeopleTools 8.51
PeopleSoft Testing Framework &
Usage Monitor
Smart Navigation
Oracle Virtual Machine Production Templates

PeopleTools 8.52
Application Configuration Wizards
Work Center Framework
Oracle Tech Stack Optimization

PeopleSoft HCM 9.1 Feature Pack 2

Matrix Org Charting
Total Compensation Statement
Employee and Manager Self Service

PeopleSoft HCM 9.1 Feature Pack 1

Company Directory &
Actionable Org Charting
Workforce Scheduling for Healthcare
Talent Management 9.1 Integration
to HCM 9.0 & 8.9

PeopleSoft FMS/SCM 9.1 Feature Pack 1

Mobile Inventory Management
Hyperion Disclosure Management Integration
GRC Transaction Governor Integration

PeopleSoft FMS/SCM 9.1 Feature Pack 2

Customer and Supplier Visualization
Primavera Integration
Incremental Updates to Essbase Cubes
PeopleSoft 9.1 Feature Pack 2
(Common Component)
Forms and Approval Builder

PeopleSoft Enterprise Portal 9.2

Unified Navigation
Secure Enterprise Search Uptake
PeopleSoft HCM 9.2
Time and Labor Manager Dashboard
Paycheck Modeling
PeopleSoft ELM 9.2
Learning Dashboard
One Step Enroll & Launch
PeopleSoft FMS/SCM 9.2
AP Work Centers
European Union SEPA Payments
PeopleSoft CRM 9.2
Service Operational Dashboard
Embedded Rich Text Editor

OFA 1.0

11

Oracle Siebel & CRM OD Roadmap

Deep Functional Capabilities, Easy to Adopt
Marketing On Demand
Email Marketing 1.4

Siebel 8.1 Innovation Pack

Customer Experience Management

OPA 10.2
Determinations Server Plug-in
Interview Web Service
Additional language support
eBliling 6.x
PCI Compliance & Mobile Browser
Siebel 8.0 Innovation Pack
CRM Offline Client for Life Sciences
Siebel 8.1 Innovation Pack
Consumer Packaged Goods Quick Start
Advanced Order Management/Contract
Bundling for Telecommunications
CEM Application Toolkit V1
CRM Desktop for Lotus Notes
CRM On Demand Release 18 Innovation Pack
Data Vault
More Insurance Producer Success model

Self-Service Kiosk for Retail, Consumer Facing Mobile,

CEM Application Toolkit V2, Real-time Decision Engine

Next Generation Mobile

Fusion Mobile

Marketing On Demand Integration

Common customer profile
Response management
Lead management
Campaign automation
Integrated analytics
Siebel 8.2.1
Public Sector Social Services
Deeper Loyalty for Retail and
Travel & Transportation
Automotive Warranty Management
CRM On Demand Release 19
Operations transparency
CRM Desktop
Mobile Configurability
More Life Sciences
More Insurance
Analytics enhancements
Transparent DB encryption

Siebel 8.1 Innovation Pack

Financial Services Desktop
Telecommunications Self-Service
Siebel 8.2 Innovation Pack
Financial Services (Bank-in-the-Box)
Utilities: Order to Bill Integration
eBilling 6.1
Enhanced industry integrations
CEM portlet support
Fusion Middleware Components
Siebel 8.2 Innovation Pack
Financial Services (Bank-in-the-Box)
Utilities: Order to Bill Integration
Social Engagement
Social Adapter (Radian6) to map channel
to Customer
Social Customer Insights to measure
influence (UCM)

OFA 1.0

12

Oracle Hyperion Roadmap

Deep Functional Capabilities, Easy to Adopt
Hyperion EPM 11.1.2
New Financial Close Mgt. Product
New Disclosure Mgt. product
New Public Sector Budgeting module
Hyperion Planning
Predefined, matrixed, hierarchical & data driven workflows
Conditional formatting & Ad-hoc
Smart View extensions
Oracle tech stack optimization

Hyperion EPM 11.1.2 Feature Pack 1

iXBRL HMRC Income Tax Returns
PSFT & Financial Close Mgt. integration

Hyperion EPM 11.1.2 Feature Pack 2

Predictive Planning
Account Reconciliations
Micro-costing within Cost & Profitability Mgt.
EBS/Fusion & Financial Close Mgt. Integration
Financial Controller Dashboards

Hyperion EPM 11.1.3

New Project Planning module
New Chart of Accounts Manager module
Portfolio wide Enterprise 2.0 adoption
Hyperion Financial Management
Configurable Dimensionality
Financial Close
Variance Monitoring
Disclosure Management
Collaborative document authoring
Smart Rounding & Footing
Hyperion Planning
PSB Commitment control
Valid combinations
ASO Integration

Hyperion EPM 11.1.3 Feature Pack 1

Mobile EPM
New Balance Sheet Planning module

OFA 1.0

13

Oracle Applications
New Customers: Grow Installed Base

35000
33000
31000
29000
27000
25000
23000
21000
19000
17000
15000

Oracle Applications
Upgrades: Installed Base % on Two Most Recent Releases

100%
90%
80%
70%
60%
50%

96%

93%

86%
66%

98%

91%

68%

64%
62%use software
75% of Oracle Applications
customers
releases shipped in past 3 Years, 4X competitors

40%
30%
20%
10%
0%

EBS

PSFT

JD-E

Siebel Agile

PLM for EDM

Process

OTM Demantra

Oracle Applications
Up-sell: Installed Base % buying new modules in past 12 months
FY10
80%
67%

70%
60%
50%

44%

46%

45%

40%
30%
20%
10%
0%
JDE

EBS

PSFT

SIEBEL

Oracle Applications
Cross Sell: Installed Base % buying new modules from other
Applications Families

80%
70%
60%
50%
40%

61%

66%

55%

32% of Oracle Applications customers bought modules

from at least one other product line in past 2 Years
39%

30%
20%
10%
0%
EBS

PSFT

SIEBEL

JDE

Oracle Fusion
Applications

Oracle Fusion Applications

Fusion Applications are designed to exploit several
fundamental technology trends
Fusion Applications provide significant functional
advances to customers
Fusion Applications are designed to be delivered as
Software-as-a-Service
Fusion Applications are designed to change
competitive dynamics in the Applications market

Oracle Fusion Applications

7 Product Families, 100+ Modules

General
Ledger

Accounts
Payable

Asset
Management

Global Human
Resources

Workforce
Lifecycle
Management

Benefits

Product Master
Data
Management

Distributed
Order
Orchestration

Global Order
Promising

Payments &
Collections

Accounts
Receivable

Cash &
Expense
Management

Compensation
Management

Talent Review

Performance
& Goal Mgmt

Inventory
Management

Cost
Management

Shipping &
Receiving

Global
Payroll

Network @
Work

KPIs,
Dashboards,
Extensibility

Common Modules

KPIs, Dashboards,
& Extensibility FW

KPIs, Dashboards,
& Extensibility FW

Project
Costing

Project
Billing

Project
Performance
Reporting

Purchasing

Self-service
Procurement

Sourcing

Customer
Master

Sales

Marketing

Project
Control

Project
Integration
Gateway

Project
Contracts

Procurement
Contracts

Supplier
Portal

Spend &
Performance
Analysis

Incentive
Compensation

Mobile &
Outlook
Integration

Territory &
Quota Mgmt

KPIs, Dashboards,
& Extensibility FW

KPIs, Dashboards,
& Extensibility FW

Financial
Compliance

Issue & Risk

Manager

KPIs, Dashboards,
& Extensibility FW

Access
Controls

Transaction
Controls

Configuration
Controls

KPIs,
Dashboards, &
Extensibility FW

Oracle Fusion Applications

Significant Technology Advances
What
do I
need to
DO?

Exception-based Business Process

Management & SOA
How do I
get it
DONE?

Configurable Business Applications

&Processes (SOA)

What do
I need to
KNOW?

Embedded Business Intelligence

WHO do
I need to
reach?

Embedded Collaboration
& Social Computing

Oracle Fusion Applications

Significant Technology Advances

Native SOA Design

Standards-based Design
Lower Cost to Implement
Lower Cost to Operate

Lower Cost to Integrate

Easy to Adopt Modularly

Oracle Fusion Applications

Cloud Ready

Architected for Cloud Deployment

Choice of Deployment Options

Integrated Collaboration

Blends collaborative processes

with Enterprise Processes

Declarative Design

Easy to Extend
Extensions preserved across
Updates

Integrated Business
Intelligence
Provides accurate data to speed
decision-making, Lower Cost

Fusion Applications
Significant Functional Advances

Unifies functionality from Oracles existing Applications

Unifies Best of Best Data Model & Business Processes

Fusion Financials
Streamlines Financial Budgeting, Operations, Reporting & Close

Fusion Human Capital Management

Unifies Workforce Planning and Hiring, Performance & Talent

Management, and Compensation, Payroll, and Benefits

Fusion Procurement
Global Sourcing & Spend Analytics tied to Enterprise Contracts

Fusion Projects & Portfolio Management

Unifies Project Management, Accounting, Reporting & Billing

Fusion Supply Chain Management

Centralized Order Management across order capture systems

Fusion Applications
Functional Advances CRM Details
Territory
Mgmt

Mobile & E-mail

Clients

Quota
Management
Sales&
Forecast Mgmt

Enterprise Sales
Contracts

Sales
Predictor

Unified Customer Data Model

Incentive
Compensation

Built-in Customer Data Quality

Unified Customer 360 View
Unified Sales Contracts
Marketing

Partnership
Relationship
Management
Lead
Management

Campaign
Management
Personal
Campaigns

Flexible Deployment Strategy

Single Solution On-Premise or SaaS
Public Cloud
(SaaS)

Private Cloud
(On Premise)

Deployment
Options

Business Process
Outsourcing

Hybrid

Fusion Applications SaaS

Application Configuration by Business Users

Fusion Applications SaaS

Application Extensibility by Business Users

Configure

Code

Meta Data

Java Cloud Hosted Code

Role Based UI

Business Logic / Workflow

Access Control/Security
Data Model & Objects

Multi-Tenant

Web Services

Analytics & Reports

Single-Tenant

Standalone
Applications

Embedded UI

Scheduled

Event Driven

@Customer

Fusion Applications SaaS

Easier to Deploy & Lower Cost to Manage
Oracle Fusion Applications

Applications
Middleware
Database
Operating System

Performs & Scales on Oracle

Exadata&Exalogic

Hypervisor

Single Point of Management, Centralized Security Administration,

Lower Cost & Easier to Operate and Manage

Oracle Fusion Applications

Some of Our Customer Advisors

Oracle Fusion Applications

Some of Our Functional Validation Customers
Financial Management

Human Resources

Customer Rel. Mgmt.

Supply Chain Mgmt.

Procurement

Project Portfolio Mgmt.

Oracle Fusion
Applications Adoption

Oracle Applications Adoption

Multiple business and technology factors are driving
customers to adopt Fusion Applications
Oracle offers a broad range of choices for customers
in adopting Fusion Applications
Oracle has a well managed process and broadly
trained resources to help customers make decisions
Strong positive interest from Oracle Installed Base,
net new customers, and partners

Oracle Fusion Applications Adoption

Key Drivers

Customer need to exploit specific functional advance

to resolve particular business problem
Example: SCM Distributed Order Orchestration to centralize
Order Processing across multiple Order Capture systems

Customer need to reduce costs or streamline a critical

business process
Example: Fusion Financials eliminates costly, manual, & error
prone Financial Reconciliation & Disclosure Process with GL

Customer need to rationalize information systems

driven by functional change in business
Example: Fusion ERP for Global Financials & Sourcing
Processes to eliminate separate instances in each country

Oracle Fusion Applications Adoption

Key Drivers

Customer need to re-implement information systems

driven by a technology change in business
Example: Line of Business Executives want to move a
particular business process to Software-as-a-Service

Customer need to eliminate a point solution and move

more of their processes to Oracle
Example: Fusion Human Capital offers Core HR, Payroll, and
Talent Management in single solution On-Premise or SaaS

Adoption Choices for Customers

Customers choose the next step, when they want

Co-existence Choices for Customers

Fusion Applications Work with Existing Applications

Fusion Co-Exist Modules

Talent Management
Distributed Order Orchestration
Accounting Hub (GL+Hyperion)
Sales Performance Management
Territory Management
Quota Management
Incentive Compensation
Project Portfolio Management
Spend, Sourcing & Contracts
Incentive Compensation
Workforce Lifecycle Mgmt
Workforce Directory
Procure-to-Pay
Customer Data Hub
Product Data Hub
Governance, Risk & Compliance
etc

Fusion Co-Exist Pillars

Pillar 1:
Financials &
Supply Chain Management

Pillar 2:
Human Capital Management

Pillar 3:
Customer Relationship Mgmt

Fusion Early Adopter Customer

Example: Industrial Manufacturing Customer
Key Driver: Functional Capabilities in Fusion SCM
Today: Multiple Order Capture Systems, Fulfillment, & Inventory Systems
Improve key business decisions through improved inventory management
and centralized views of global sources and shipping
Improve customer satisfaction through decreased lead times, more
accurate promise dates and fast, accurate order status updates
Provide consistent order processes when fulfilling directly and when
fulfilling through partners
Current
Multiple custom order
capture systems
Legacy ERP (40+)
SAP, MfgPRO, Baan
Custom integration
between capture and
ERP systems

Phase One
Add Fusion Distributed
Order Orchestration
(DOO) & Global Order
Promising (GOP)
Pilot project focused
on single plant, select
set of products

Future Phases
Add additional plants,
products and business
lines to DOO and
GOP systems
Consolidate capture
systems

Fusion Early Adopter Customer

Example: Financial Services Customer
Key Driver: Shift of Human Capital, Financials, Procurement to SaaS

Deliver globally scalable compensation management & allocation system

Improve visibility of Total Compensation and tie to Talent Management
Improve financial control across large pool of suppliers with global sourcing
Achieve single source of supplier information for statutory compliance
Reduce TCO by modernizing and standardizing applications
Move HCM, Talent Management, & Procurement to Software-as-a-Service
Current
PSFT HCM 8.9
PSFT FMS 8.8
Custom Compensation
Solution
Niche Contracts,
Sourcing, Spend
Analysis & Supplier
Master

Phase One
Upgrade to
PSFT FMS 9.1
Add Fusion Talent
Management and
Compensation
Management
Replace existing
solution with Fusion
Procurement

Phase Two
Upgrade PSFT FMS
to Fusion Financials
Upgrade PSFT HCM
to Fusion HCM

Fusion Early Adopter Customer

Example: High Technology Customer
Key Driver: Best-of-Breed SaaS CRM plus Application Extensibility

Today: SAP ERP and SalesForce CRM across the company, some Oracle Presence
Standardize on Fusion CRM as SaaS across Marketing, Direct, Indirect Sales
Improve customer data quality and achieve 360 view of customer across channels
Create global pipeline system for marketing, sales planning and forecasting
Flexible Territory Creation, Incentive Compensation, Quota Management & PRM
Advanced capabilities to extend Application functionality while protecting upgrades
Current
SalesForce CRM
CRM On Demand
EBS ERP, SCM,
HCM 11.5.10 in
one division
SAP ERP and
Supply Chain

Phase One

Phase Two

Proof of Concept
to implement
Fusion CRM On
Demand
Continue
deployment of
CRM On
Demand

Upgrade CRM
On Demand to
Fusion CRM
across other
businesses
Replace
SalesForce CRM
completely

Fusion Early Adopter Customer

Example: Public Sector Customer
Key Driver: Cost Reduction & Federal Reporting Requirements

Create next generation IT and project portfolio management platform

Increase Project Manager productivity and project execution efficiency
Improve decision making & project resource prioritization with integrated BI
Reduce complexity of compliance and improve financial transaction controls
Integrate risk management into core PPM and compliance processes
Drive role-based collaborative business processes and reduce manual effort
Current
140+ custom legacy
applications to support
PPM and Financials
PSFT HCM 9.1
PSFT PRC 9.1

Phase One
Phased replacement
of custom legacy with
Fusion Projects,
Financials
&Governance, Risk,
Compliance
Integrate Primavera
P6 with Fusion PPM

Future Phases
Continue legacy
replacement with
Fusion Financials
Applications
Evaluate adoption of
Fusion CRM
Fusion HCM

Fusion Early Adopter Customer

Example: Global Business & Technology Consultancy
Key Drivers: Broaden Business Model by adopting new Applications

Today: Uses Oracle e-Business Suite for Payroll Outsourcing across Europe
Wants to broaden into Full HRMS Outsourcing via SaaS from Payroll Outsourcing
Deliver new functionality to existing customers without needing to fully re-platform
Introduce richer self service functionality to many of its customers
Win more business &revenue stream with Talent Management offering

Current

Oracle e-Business
Suite R12.1 HR

Phase One

Phase Two

Deploy Fusion

Deploy Fusion

Applications
Workforce Directory
Fusion Applications
Profile Management

Fusion Applications
Performance
Management

Applications Talent
Management
Adopt Fusion
Applications Payroll in
some countries

Fusion Early Adopter Customer

Example: Multi-channel Online Retailer
Key Drivers: Rationalize Multiple Legacy Information Systems
Today: Multiple Order Capture Systems with inability to accept orders on one
channel while processing individual lines and returns in other channels
Fusion provides them with unified cross-channel order processes with global
order pool visibility while meeting end-user control requirements
Enhance order fulfillment process with Multiline volume controls, Global
Order Promising, Optimized Shipping & Sourcing costs
Decrease Lead Time, More Accurate ATO, & Client Override functionality
Current
Multiple Legacy Order
Processing (20+)
Manhattan, Others
Custom integration
between capture and
E-Business Suite
Oracle PIM for Master
Data Management

Phase One
Add Fusion Distributed
Order Orchestration
(DOO) & Global Order
Promising (GOP)
Deployment for all
channels TV, Web,
Call Center, Mail, ...

Future Phases
Consolidate Order
capture systems
Evaluate deployment
of Fusion Applications
for Product Master
Data Management

Oracle Fusion Applications

Enablement Program for Oracle LOBs & Partners

Broadest & most managed System Integrator

Recruitment & Participation program by Oracle
SIs have participated in multiple phases of Product Testing
Covers all regions of World & all functional areas of Fusion
Some System Integrators are also contributing resources for joint
development of some key modules
Benefits to SIs Oracle introducing customer prospects to SIs, Sis
have seen and continue to see growth in Oracle Applications Base

Global Sales, Consulting, On-Demand & Support

SWAT Teams for Fusion Applications
1,000+ People across Oracle in various Lines of Business
4,450 People have completed 20 Hands On Training Sessions
Streamlined Customer Qualification across Lines of Business to
determine functional fit with Fusion Applications
Largest, most managed program rollout ever for Oracle Applications

Oracle Fusion Applications Partners

Sample SI List: By Region And Function

Summary

Oracle Fusion Applications

Impact on Oracles Business

Oracle Applications business continues to sustain

strong core business drivers
Oracle Fusion Applications will expand Oracles
Applications and Technology business
Oracles product roadmap clarity and flexible adoption
models makes customer choice safe
Oracle Fusion Applications will change competitive
dynamics in Applications market

Oracle Fusion Applications

Impact on Oracles Business

Customers purchase new Application modules

100+ Modules; Many with no corresponding functionality today

Customers purchase larger Application User counts

Self-Service Design with Packaged Business Intelligence

Customers purchase new SaaS Subscription Services

Many customers interested in accessing Fusion via SaaS

Customers purchase Fusion Middleware Technology

To extend Fusion Applications or to prepare for their adoption

Customers purchase Database Technology

To get greater value from Fusion Applications (eg. Exadata)

Customers migrate from competitors to Oracle

Continuing to grow Applications business faster than competitors