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HillaryKirkendall

Personal Profile

I am a visually-minded, detail-oriented communications professional. Past work includes Girls on the Run, 834 Design &
Marketing, Opera Grand Rapids, and Cascade Christian Church.

Relevant Experience

C o m m u n i c at i o n

Researched content for Michigan Life Science Councils Facebook


and Twitter, and posted using Facebook Scheduler and Hootsuite
Prepared drafts of press releases and blogs, to gain media attention
for clients
Developed media lists and editorial calendars to fit client needs
Responsible for branding strategy of GrandPR clients through the
use of design elements
Shot, organized, and presented event photos to be used for future
marketing communications
Create and sent a bi-monthly e-newsletter to 150 Girls on the Run
coaches and assistants
Wrote and presented a campaign plan to increase program
attendance to Opera Grand Rapids board of directors
Created a Media Kit for Wyoming Concerts in the Park, including a
media release, a social media release, fact sheet, and tip sheet
Created a communications plan for Collaborative Communications
Consulting including newly designed templates for annual reports
newsletters and social media posts

P r o b l e m S o lv i n g

Conducted research and created a written strategic plan to raise


awareness and attendance of Opera Grand Rapids childrens
programs
Created a crisis plan for Victorias Secret, as a case study, including
research, media brief, and action plan
Managed arrangement and presentation of merchandise to best
meet company branding standards and optimized customer
exposure

[email protected]

Technology

Knowledge of photography and design software Adobe Creative


Suite 5 & 6: Photoshop, Illustrator, InDesign, Bridge, Lightroom
Experienced in the use of Pages, Keynote, Numbers, Word,
PowerPoint, Excel, Publisher
Canon Cameras
Knowlege of studio photography including lighting and set up
Created a new website for GrandPR from scratch to accommodate
new host and improve content
Responsible for twice weekly updates of Girls on the Run social
media, including Facebook, Twitter, Pinterest, and Flickr to reach
parents, volunteers and the community
Designed team logo, letter head, and business cards along with
posters, banner ad, billboard, and interactive placemat for Opera
Grand Rapids

Teamwork

Special assignment as a team lead to assist manager during peak


periods at Victorias Secret
Worked collaboratively with a team of 5 people to develop an
Advertising and Public Relations campaign for Opera Grand Rapids
Worked as a part of a 9 person committee to find and hire an
associate pastor for Cascade Christian Church, responsible for
creating the job description and church profile

Project Management

Familiar with the Project Management Software, Basecamp


Responsible for the recruitment, registration, coordination, and
communication with 80 volunteers, and the registration of over 200
runners
Completing retail processing projects within the company allotted
amount of time

1.616.666.1580

www.hillarykirkendall.weebly.com

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HillaryKirkendall
Work Experience
Associate, 834 Design & Marketing, Grand Rapids, MI
Jan 2014 - April 2014

Assisted in completing projects for firms clients, including blog writing, social media

posting, and research
Creative Director, GrandPR, Allendale, MI
Jan 2014 - April 2014
Responsible for all visual branding for clients, and the student run firm, including creating

and approving design elements

Program Intern, Girls on the Run of Ottawa & Allegan County, Holland, MI Feb 2013 - Sept 2013
Assisted in planning and preparation of 5K event, developed communication and social

media strategies, coordination of volunteers

TAP Operations and Staffing Supervisor, Victorias Secret, Grandville, MI


Oct 2015 - present

Assist in recruiting top talent, completing refrence checks, scheduling interviews and

on-boarding activities, assist in administrative tasks, and assist in meeting sales goals.
Sales and Support Generalist, Victorias Secret, Grandville, MI
June 2011 - present

Responsible for the processing, presentation, and organization of product, while meeting

branding standards and corporate deadlines

Involvement
Public Relations Student Society of America (PRSSA) - GVSU Chapter, Allendale, MI

Member, Fundraising Committee
Aug 2013 - April 2014
Cascade Christian Church Pastoral Search Commitee, Cascade, MI

Member, Profile Writer
Camp Crysal, Frankfort, MI

Camp Counselor

Aug 2014 - Nov 2014


Seasonal: 2010 - present

Education
Grand Valley State Univeristy, Allendale, MI

Frederick Meijer Honors College

Bachelor of Science - Public Relations & Advertising

Bachelor of Science - Photography

[email protected]

1.616.666.1580

Aug 2010 - April 2014

www.hillarykirkendall.weebly.com

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