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GROUPAssignment June 2015 PDF

This document provides instructions for a group assignment and video presentation worth 30% of the grade in a Product and Brand Management course. Students will work in groups of 4-6 to analyze the market opportunity and develop a new product idea and brand launch strategy for their preferred market. They must submit a group report analyzing the relevant research, issues, and theoretical underpinnings. They must also create a video presentation in BINUMI demonstrating their understanding of product and brand management. The report is worth 25% and will be graded on the depth of research, critical analysis, use of evidence, and linking issues to theory.

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Zairie Tarbiyyahman
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43 views2 pages

GROUPAssignment June 2015 PDF

This document provides instructions for a group assignment and video presentation worth 30% of the grade in a Product and Brand Management course. Students will work in groups of 4-6 to analyze the market opportunity and develop a new product idea and brand launch strategy for their preferred market. They must submit a group report analyzing the relevant research, issues, and theoretical underpinnings. They must also create a video presentation in BINUMI demonstrating their understanding of product and brand management. The report is worth 25% and will be graded on the depth of research, critical analysis, use of evidence, and linking issues to theory.

Uploaded by

Zairie Tarbiyyahman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Faculty of Business Management & Globalization

BBM3323 PRODUCT & BRAND MANAGEMENT


BBT3483 TOURISM PRODUCT MANAGEMENT
Department
Due Date
Unit Controller / Examiner
E-mail

: Faculty of Business Management & Globalization


: Scheduled class time Week 11
: Maryam AMINI
: [email protected]

Group
Assignment

This group assignment & video presentation represents 30% of your total course grade.
OBJECTIVE

To provide a clear and cohesive understanding of product management

To enhance research skills of students for the real product management.

To involve theories and concepts of product and brand management to a real life
situation.

TASK
A new product launch project: Analyze market opportunity and develop a new product
idea with a new brand and its launch strategy for YOUR PEREFERD market (country).
RULES AND REGULATIONS

You are to work in groups of 4-6


You are to complete the assignment in your various groups.
Any group member who shirks his or her responsibility will not be awarded any marks for
the assignment.
Two groups working on the same case will be penalized if they submit identical reports.
It is reasonable to discuss with others possible general approaches to the given
problems.

GROUP REPORT MARKING CRITERIA 25%


Items

Criteria

1.

Relevance and depth of research materials used as


evidence of background reading.

2.

Grade %

10

Critical analysis and evaluation of the issues conceptually


linking the issues in the task to the relevant theoretical

4.

underpinning.

10

Use of supporting data/evidence/contemporary examples.

10

GROUP VIDEO PRESENTATION

Page 1 of 3

OBJECTIVE

To produce a video showing a clear and cohesive understanding of product and brand
management using BINUMI

Note that a soft copy of your video must be attached to your report.

Page 2 of 3

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