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Marketing Segmentation Exercise

The document provides instructions for a marketing segmentation exercise. Students are asked to cut out ads from magazines, identify the target market and type of segmentation used for each ad, and provide evidence from the ad to support their analysis. They will receive points for completing a table with the requested information for up to four ads.

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420 views2 pages

Marketing Segmentation Exercise

The document provides instructions for a marketing segmentation exercise. Students are asked to cut out ads from magazines, identify the target market and type of segmentation used for each ad, and provide evidence from the ad to support their analysis. They will receive points for completing a table with the requested information for up to four ads.

Uploaded by

api-299736788
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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MARKETING SEGMENTATION EXERCISE

To evaluate your understanding of segmentation, you are to complete the following activities.
1. Cut out full ads from magazines. Try to find different types of
products. Use at least two different types of magazines.
2. Identify the target market for each ad. Be as specific as you can.
3. List the type(s) of segmentation used by the company based on
the content of the ad.
4. Give evidence from the ad (pictures, copy, colors, etc.) to support
each type of segmentation listed.

5 points each

Name

Date

Ad #1
Product

Period

Magazine

Target Market

Type(s) of Segmentation Used

Ad #2
Product

Evidence from Ad

Magazine

Target Market

Type(s) of Segmentation Used

Evidence from Ad

MARKETING FOUNDATIONS

5 points each
5 points each
10 points each

Ad #3
Product

Magazine

Target Market

Type(s) of Segmentation Used

Ad #4
Product

Evidence from Ad

Magazine

Target Market

Type(s) of Segmentation Used

Evidence from Ad

Point Total
Comments

MARKETING FOUNDATIONS

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