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SPSS Output For Attribute Based Perceptual Mapping Using Discriminant Analysis

The document presents the results of a discriminant analysis that was conducted to map consumer perceptions of attributes for three brands. The analysis identified two discriminant functions, with the first accounting for 96.3% of the variance between groups and having a canonical correlation of .909. This function best distinguishes the three brands based on the attributes of picture quality, sound quality, energy efficiency, and slim design.

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197 views3 pages

SPSS Output For Attribute Based Perceptual Mapping Using Discriminant Analysis

The document presents the results of a discriminant analysis that was conducted to map consumer perceptions of attributes for three brands. The analysis identified two discriminant functions, with the first accounting for 96.3% of the variance between groups and having a canonical correlation of .909. This function best distinguishes the three brands based on the attributes of picture quality, sound quality, energy efficiency, and slim design.

Uploaded by

Mohammad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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SPSS Output for Attribute Based Perceptual Mapping using

Discriminant Analysis
Table 1: Eigenvalues
Function

Eigenvalue

% of Variance

Cumulative %

Canonical
Correlation

4.756a

96.3

96.3

.909

.181a

3.7

100.0

.392

Table 2: Wilks' Lambda


Test of Function(s)

Wilks' Lambda

Chi-square

df

Sig.

1 through 2

.147

38.337

18

.003

.846

3.334

.912

Table 3: Standardized
Canonical Discriminant
Function Coefficients
Function
1

Economical

-.148

-.435

Picture_Quality

.780

.502

Sound_Quality

1.346

-1.326

Ease_of_use

-.242

-.034

Energy_efficient -.595

.397

After_sales_servi
-.342
ce

.802

Durability

.334

.516

Connections

.069

.401

Slim_design

-.690

.192

Table 4: Functions at
Group Centroids
Brand Function
1

-1.430

-.494

2.908

.005

-1.478

.489

Input File from Ms Excel

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