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00.0 Business Communication: Aims, Topics, Grading, Schedules

The document outlines the aims, topics, grading, and schedule for a business communication course taught by Willi Zimmermann. The aims are to understand the importance of business communication, analyze critical concepts, and improve written and oral communication skills. Topics covered include communication, persuasion, interpersonal communication, presentations, interviews and reporting. Grading will be based on class participation, group presentations, and a final individual written assignment with a presentation. Students should refer to the syllabus for the course schedule.

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25 views7 pages

00.0 Business Communication: Aims, Topics, Grading, Schedules

The document outlines the aims, topics, grading, and schedule for a business communication course taught by Willi Zimmermann. The aims are to understand the importance of business communication, analyze critical concepts, and improve written and oral communication skills. Topics covered include communication, persuasion, interpersonal communication, presentations, interviews and reporting. Grading will be based on class participation, group presentations, and a final individual written assignment with a presentation. Students should refer to the syllabus for the course schedule.

Uploaded by

zeeshansheikh7
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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00.

0 Business communication:
Aims, Topics, Grading, Schedules
Willi Zimmermann
MBA Bangkok 2015

Willi Zimmermann, SOM/AIT 2015

Aims
To understand why business
communication is important to managers,
executives and organizations.
To analyze critical concepts of business
communication for managers.
To improve written communication skills.
To develop oral presentation skills.
To think about yourself and your company
Willi Zimmermann, SOM/AIT 2015

Topics
Introduction to the course
00.3 Our approach: Strategic management
01.0 Communication
02.0 Persuasion
03.0 Communication & culture
04.0 Interpersonal communication
05.0 Verbal & Non-verbal communication
06.0 Interpersonal communication
Willi Zimmermann, SOM/AIT 2015

Topics (cont)
07.0 Critical thinking

Willi Zimmermann, SOM/AIT 2015

Topics (cont)
08.0 Presentation
09.0 Speech
10.0 Interviewing
11.0 Reporting

Willi Zimmermann, SOM/AIT 2015

Requirements/Grading
Class participation 10%
Group presentations 40%
Oral with pptx slides

Final individual assignment 50%


Written (text & pptx slides)
Hand-in by email at date to be given during
the week
Willi Zimmermann, SOM/AIT 2015

Schedules
Please refer to hand-out 00.0 Syllabus

Willi Zimmermann, SOM/AIT 2015

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