Scribd Logo
Upload

Welcome to Scribd!

  • 3K views

    Marketing Strategy Canada Goose Inc

    Uploaded by

    Mila Mujaadilah
    This document contains a SWOT analysis and marketing strategy for Canada Goose Inc. It identifies the company's strengths as its brand image, garment quality, brand authenticity, wide distribution, timeless designs, and high-quality manufacturing. Weaknesses include a distribution chain not suited for testing new products and a low product variety. Opportunities exist in the international market and developing new retail formats. Threats include numerous competitors and potential over-discounting by retailers. The strategy targets affluent men and women aged 16-64 with premium, warm winter jackets positioned as fashionable. Differentiation comes from down feathers ensuring maximum warmth. The marketing mix focuses on high-quality, stylish products sold through independent

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Marketing Strategy Canada Goose Inc

    Uploaded by

    Mila Mujaadilah
    3K views2 pages
    This document contains a SWOT analysis and marketing strategy for Canada Goose Inc. It identifies the company's strengths as its brand image, garment quality, brand authenticity, wide distribution, timeless designs, and high-quality manufacturing. Weaknesses include a distribution chain not suited for testing new products and a low product variety. Opportunities exist in the international market and developing new retail formats. Threats include numerous competitors and potential over-discounting by retailers. The strategy targets affluent men and women aged 16-64 with premium, warm winter jackets positioned as fashionable. Differentiation comes from down feathers ensuring maximum warmth. The marketing mix focuses on high-quality, stylish products sold through independent

    Original Description:

    marketing

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document contains a SWOT analysis and marketing strategy for Canada Goose Inc. It identifies the company's strengths as its brand image, garment quality, brand authenticity, wide distribution, timeless designs, and high-quality manufacturing. Weaknesses include a distribution chain not suited for testing new products and a low product variety. Opportunities exist in the international market and developing new retail formats. Threats include numerous competitors and potential over-discounting by retailers. The strategy targets affluent men and women aged 16-64 with premium, warm winter jackets positioned as fashionable. Differentiation comes from down feathers ensuring maximum warmth. The marketing mix focuses on high-quality, stylish products sold through independent

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    3K views2 pages

    Marketing Strategy Canada Goose Inc

    Uploaded by

    Mila Mujaadilah
    This document contains a SWOT analysis and marketing strategy for Canada Goose Inc. It identifies the company's strengths as its brand image, garment quality, brand authenticity, wide distribution, timeless designs, and high-quality manufacturing. Weaknesses include a distribution chain not suited for testing new products and a low product variety. Opportunities exist in the international market and developing new retail formats. Threats include numerous competitors and potential over-discounting by retailers. The strategy targets affluent men and women aged 16-64 with premium, warm winter jackets positioned as fashionable. Differentiation comes from down feathers ensuring maximum warmth. The marketing mix focuses on high-quality, stylish products sold through independent

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    MILA MUJAADILAH

    29115053
    MARKETING STRATEGY CANADA GOOSE INC
    SWOT ANALYSIS
    o
    o
    o
    o
    o
    o
    o

    STRENGTHS
    Brand image
    Garment quality
    Brand authenticity
    Wide distribution
    Stays fashionable over
    time
    Timeless design
    High-quality
    manufacturing

    WEAKNESS
    Opportuniti
    Threats
    o Current
    es
    o Numerous
    o International
    distribution
    competitor
    chain is not
    image of
    s
    suited to testing
    canada
    (especially
    o Develop
    new products
    those with
    o Low
    retail
    more
    merchandise
    format,
    varied
    assortment in
    more
    product
    regards to
    product
    lines)
    o
    Over
    breadth-variety
    variety
    o National
    discounting
    pride
    by retailer

    Segmentation:
    Niche market
    Targeting:
    Affluent women and men
    16- to 64-year-old
    Positioning
    Premium winter jacket that keep you warmth instantly yet fashionable
    Differentiation:
    Down feather to ensure maximum warmth, 3 times more warmth per ounce
    4Ps For marketing mix

    PRODUCT
    High-quality
    Stylish
    Down feathers
    PLACE
    Independent, domestic retail
    stores
    Online retailers

    PRICE

    High
    $450-$890 for men clothing
    $485-$695 for women clothing
    PROMOTION
    Low cost
    Narrowly targeted

    For Retail store for Canada Goose, I prefer to choose a asmusns place,
    because it will align with Canada goose strategy without destroying or
    harming the basic distribution channel. This will allow the company to
    increase their market share 5% without having a conflict of interest their

    MILA MUJAADILAH
    29115053
    small independent retailers. In addition, this expansion may harm the brand
    image of uniqueness and non-overexposed product.

    You might also like