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    Global Desi

    Uploaded by

    abhishekniift
    Global Desi is an apparel and accessories brand created by AND Design India Ltd. It targets urban young women from middle and upper-middle class seeking Indian and casual wear. Global Desi's strengths include Anita Dongre's reputation as a successful designer, new collections each season, and their social work through charity organization Aseema. While Global Desi has stores in over 20 Indian cities, opportunities exist in promoting the brand in foreign countries and through online stores to reach more customers nationally. Threats include competition from other premium designers and India's fragmented fashion industry.

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    Global Desi

    Uploaded by

    abhishekniift
    467 views2 pages
    Global Desi is an apparel and accessories brand created by AND Design India Ltd. It targets urban young women from middle and upper-middle class seeking Indian and casual wear. Global Desi's strengths include Anita Dongre's reputation as a successful designer, new collections each season, and their social work through charity organization Aseema. While Global Desi has stores in over 20 Indian cities, opportunities exist in promoting the brand in foreign countries and through online stores to reach more customers nationally. Threats include competition from other premium designers and India's fragmented fashion industry.

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    Global Desi is an apparel and accessories brand created by AND Design India Ltd. It targets urban young women from middle and upper-middle class seeking Indian and casual wear. Global Desi's strengths include Anita Dongre's reputation as a successful designer, new collections each season, and their social work through charity organization Aseema. While Global Desi has stores in over 20 Indian cities, opportunities exist in promoting the brand in foreign countries and through online stores to reach more customers nationally. Threats include competition from other premium designers and India's fragmented fashion industry.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    467 views2 pages

    Global Desi

    Uploaded by

    abhishekniift
    Global Desi is an apparel and accessories brand created by AND Design India Ltd. It targets urban young women from middle and upper-middle class seeking Indian and casual wear. Global Desi's strengths include Anita Dongre's reputation as a successful designer, new collections each season, and their social work through charity organization Aseema. While Global Desi has stores in over 20 Indian cities, opportunities exist in promoting the brand in foreign countries and through online stores to reach more customers nationally. Threats include competition from other premium designers and India's fragmented fashion industry.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    lobal Desi

    Parent Company

    AND Design India Ltd

    Category

    Apparel and Accessories

    Sector

    Lifestyle and Retail

    Tagline/ Slogan

    Global Style Indian Threads

    USP

    Creates your unique style mantra


    STP

    Segment

    Women looking for Indian and casual apparel

    Target Group

    Urban young women form the middle and upper-middle class

    Positioning

    Perfect Ethnic wear


    SWOT Analysis
    1. Anita Dongres reputation as successful designer behind brand
    2. New collections every season maintains the vibrancy of the brand

    Strength

    3. Brands social work through Aseema an Ngo to protect the human rights of
    underprivileged children
    4. Stores located in over 20 Indian cities
    1. Presence of strong competition means high brand switching and low
    customer loyalty

    Weakness
    Opportunity

    2. Presence only in a few Indian cities & limited brand recall due to lesser
    advertising compared to leading apparel brands
    1. Growing spending on lifestyle brands.
    2. Promotion of Indian wear in foreign countries.

    3.Can tap new forms of retailing like online stores to cater to a larger customer
    base
    1. Competition from other premium designer brands
    2. Govt Tax policies on apparel
    Threats

    3.Highly fragmented fashion industry can be a serious threat


    Competition
    1.Vikram Phadnis designer wear
    2.Sabyasachi designer wear

    Competitors

    3.BIBA
    4. FabIndia

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