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Environmental Friendly Products Cost High

The document discusses several issues related to the fast food industry in India. It notes that while governments are pushing for more environmentally friendly products, these products tend to be more expensive than traditional options. This creates tension between societal and environmental expectations versus business economic objectives. Additionally, the document outlines health concerns related to fast food, including links between high calorie foods and obesity. It also explains how fast food outlets in India often target marketing directly at children to attract both kids and their parents. Finally, it is noted that there is generally low customer commitment to any single fast food brand due to the many options available.

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Yousuf Motiwala
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36 views2 pages

Environmental Friendly Products Cost High

The document discusses several issues related to the fast food industry in India. It notes that while governments are pushing for more environmentally friendly products, these products tend to be more expensive than traditional options. This creates tension between societal and environmental expectations versus business economic objectives. Additionally, the document outlines health concerns related to fast food, including links between high calorie foods and obesity. It also explains how fast food outlets in India often target marketing directly at children to attract both kids and their parents. Finally, it is noted that there is generally low customer commitment to any single fast food brand due to the many options available.

Uploaded by

Yousuf Motiwala
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Environmental friendly products cost high:

government is legislatinglaws in order to keep check on


the fast food industry and it is emphasizingmore on the
usage of bio-degradable and environment friendly products.
Butassociated with this issue is the problem that fast food player
faces - the costassociated with the environment friendly
product. They cost much higherthan the normal products
that companies uses for packaging or wrappingtheir
products.
Balance between societal expectation and companie
s economicobjectives:
To balance a societys expectation regarding environment
withthe economic burden of protecting the environment. Thus,
one can see
thato n e s i d e p u s h e s f o r h i g h e r s t a n d a r d s a n d o t h e r
s i d e t r i e s t o b e a t t h e standard back, thereby making it a arm
wrestling and mind boggling exercise.
Health related issues: obesity:
I.
Studies have shown that a typical fast food has very high density
andfood with high density causes people to eat more then
they usuallyneed. \
II.
Low calories food: Emphasis is now more on low calorie
food. In
thisl i n e M c D o n a l d h a s a p l a n t o i n t r o d u c e a
l l w h i t e m e a t c h i c k e n Mcnuugget with less fat and
fewer calories.
TRENDS IN INDIAN MARKETMarketing to children's:
fast food outlets in India target childrens astheir major
customers. They introduce varieties of things that will

attractthe childrens attention and by targeting


childrens they automaticallytarget their parents because
Childrens are always accompanied by theirparents.
Low level customer commitment:
Because of the large number of foodretail outlets and also
because of the tendency of customer to switch fromone product
to other, this industry faces low level customer commtment

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