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Advanced Research Methodology

This document outlines the topics covered in an advanced research methodology course, including defining key concepts like validity and reliability; different types of variables, logic, and challenges in research; research design and methods like surveys, experiments, and case studies; methods of data collection, measurement techniques, and scaling; sampling methods and sample design; statistical analysis techniques like chi square, regression, and correlation; and report writing mechanics including preliminary pages, body, appendices, and oral presentation. Textbooks for the course are also listed.

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Prashant Chopdar
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1K views2 pages

Advanced Research Methodology

This document outlines the topics covered in an advanced research methodology course, including defining key concepts like validity and reliability; different types of variables, logic, and challenges in research; research design and methods like surveys, experiments, and case studies; methods of data collection, measurement techniques, and scaling; sampling methods and sample design; statistical analysis techniques like chi square, regression, and correlation; and report writing mechanics including preliminary pages, body, appendices, and oral presentation. Textbooks for the course are also listed.

Uploaded by

Prashant Chopdar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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MB802 ADVANCED RESEARCH METHODOLOGY

Definition, Need And Purpose of Research, Basic Concepts: Validity, Reliability,


Objectivity, Subjectivity, Variables: Dependent, Independent and Intervening, Logic:
Induction And Deduction, Problems Encountered by Researchers in India, Historical
Perceptiveness of Research.
Aims and Objectives of Research Design, Scope and Limitations, Problem Identification,
Formulation and Statement of the Problem, Meaning of Research Design, Functions and
Goals of Research Design, Pilot Study and Developing a Case Study, Hypothesis:
Definition, Meaning, Formulation, Types: Descriptive, Relational And Explanatory, Null
Hypothesis, Verification, Methods of Research: Survey, Descriptive, Comparative,
Historical, Experimental, Case Study and Delphi Technique.
Secondary Data Collection(95), Primary Data Collection(95), Measurement & Scaling
Techniques, Measurement in Research(221), Management and Scaling: Nominal Scale,
Ordinal Scale, Interval Scale, Ratio Scale,(pg218, pg 71) Guttmann Scale(87), Likert
Scale(84), Semantic Differential(90), Non-Parametric Tests, Measuring Attitude:
Comparative Rating Scale, Non Comparative Rating Scale, Itemized Rating Scale(260),
Tests of Sound Measurement(221): Test of Validity(231), Test of Reliability(236), Test of
Practicality (240)
Census and Sample Survey, Implications of Sample Design, Steps in Sampling Survey,
Types of Universe, Sampling Unit, Source List, Size of Sample, Parameters of Interest,
Budgetary Constraint, Sampling Procedure, Criteria of 'Selecting a Sampling Procedure,
Characteristics of a Good Sample Design, Different Types of Sample Design, How to
Select a Random Sample, Random Sample from an Infinitive Universe, Complex
Random Sampling Design, Probability & Non-Probability Sampling Construction of
Questionnaire, Sampling Errors: Type - 1error, Type - 11 Error.
Chi Square, Bivariate Statistics: Regression Analysis and Correlation Analysis, SPSS And
Report Presentation: Use of Statistical Package, Report Writing - Mechanics of Report

Writing, Preliminary Pages, Main Body and Appendices including Bibliography, Oral
Presentation, Diagrammatic and Graphical Presentation Of Data.
TEXT BOOKS
1. Cooper, Donald; Schindler, Pamela, Business Research Methods, TMH, 2006.
2. William G. Zikmund, Business Research Methods, South - Western, 7th Ed,
2006.

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