The Domain Name

Handbook
Choosing, Registering and Managing Domain Names
Table of Contents
Credits..................................................................................................................................3
Introduction..........................................................................................................................4
Choosing a Domain Name...................................................................................................5
Quality Domain Names...................................................................................................6
Keyword Based Domains................................................................................................7
Brand Based Domains.....................................................................................................7
Researching Domain Names................................................................................................9
Domain Research..........................................................................................................10
Domain Suggestions......................................................................................................13
Registering Domain Names...............................................................................................14
Locking a Domain Name..............................................................................................15
Transferring Domain Names..............................................................................................16
Unlocking A Domain.....................................................................................................16
Completing the Transfer Process..................................................................................17
Domain Name Parking.......................................................................................................21
Basic Domain Parking...................................................................................................21
Domain Parking Monetization......................................................................................23
A Word About Cybersquatting......................................................................................25
Domain Name Resources...................................................................................................26
Domain Name Registrars..............................................................................................26
Domain Parking............................................................................................................26
Domain Name News ....................................................................................................26
Other Resources............................................................................................................26
Resources on the Recommended Web Tools website:..................................................27
Glossary.............................................................................................................................28
Credits

Author: Paul Flyer

Website: http://www.recommendedwebtools.com
Company: Flyer Computer Resources, LLC
Version: 4.1
Copyright: © 2007, 2010, 2011
This work is licensed under the Creative Commons Attribution-Noncommercial-
No Derivative Works 3.0 License. To view a copy of this license, visit
http://creativecommons.org/licenses/by-nc-nd/3.0/
Any portion of this ebook may be quoted as long as appropriate measures are
taken to properly cite the reference. This maybe done via endnotes, footnotes,
bibliographic reference or a hyperlink back to the Recommended Web Tools
web site:
http://www.recommendedwebtools.com/index.php/domain-name-handbook
 Introduction
This ebook is written for beginners who desire to gain a presence on the World
Wide Web. The intent is to be as practical as possible; showing step by step
instructions where necessary.
The purpose is simple: help beginners CHOOSE a domain name, help them
REGISTER it so they can create a legitimate presence on the web and teach them
some domain MANAGEMENT skills.
There are many benefits to having your own domain name:
➢ you own it - domain names are virtual real estate with real value
➢ you control it - you can create whatever kind of website you want with it.
You can host it with whatever web hosting service you see fit.
Owning your own
domain is critical ➢ you can have a real domain (www.mydomainname.com) versus a subdomain
to your website's (mydomainname.someservice.com)
success.
➢ professionalize your web presence
➢ legitimize your web presence
Real domains are rightly perceived as more professional and legitimate. If the
purpose of having a website is business related, a real domain name is a must.
Something seemingly simple as domain names can get quite technical with
discussions about Domain Name Servers (DNS), TLD's, etc. Such detail and jargon
is avoided in this version of the ebook. Those seeking such information can refer
to the Domain Name Resources at the back of this ebook.
While various resources are mentioned in this ebook and particular sites are used
as examples, I do not receive any compensation for their presence in this ebook. I
recommend them because I like them. I use them as an example because I like
them. Nothing more, nothing less.

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 Choosing a Domain Name

You may already have an idea for a domain name. As you read through this guide,
consider the strengths and weaknesses of that name before you actually register
it.
There is one main criteria for selecting a name and two modes by which one can
go about choosing a name.
The domain name you choose should be a QUALITY domain name. Yes, it seems
subjective. What is quality to me might not be quality to you. However, in the
domain name world there are certain characteristics the pros look for in selecting
domain names. Remember, ALL domain names are property. They have value.
They are virtual real estate.

Quality Domain Names

So what makes up a quality domain namei?

Virtual Real ➢ use real words found in any standard dictionary
Estate:
➢ preferably use generic words not esoteric words
Online property
defined by a ➢ no more than 4 words used in the domain. If 4 words are used, these words
properly registered should be fairly short (see character length below). Ideally 1-3 words make
domain name a better domain name.
either with or
without website ➢ these words should be meaningful in context. For example,
content fishbirddogcat.com doesn't make much sense. However, petfoodstore.com
does.
➢ abbreviations or three or four letter names (gytr.com or itx.com) should be
avoided unless they are indeed meaningful or relate to the name of an
actual business
➢ use typical word sequence. petfoodstore.com not storefoodpet.com
➢ 21 characters or less in length
➢ no numeric characters (0-9). Generally avoid www.store4u.com
➢ no hyphens. Avoid www.store-for-you.com
➢ no typographical errors (www.stor.com)
➢ does not infringe upon another company's trademarks or other intellectual
property rights.
➢ use a .COM extension

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Of course there are exceptions to almost all of these rules. You can strongly
brand a nonsensical word and gain lots of traffic. However, this is a task for
someone with experience and not for the beginner. Such advanced topics are not
covered here. Remember, domain names are an investment even if you think you
are just going to goof around on the web.
Other extensions (.NET, .ORG, etc.) can have quality domains as well. However,
the equivalent .COM name will ALWAYS be seen as higher quality and thus more
valuable.
How potentially valuable is that domain name?
From Domain Name Wireii:
“Keep in mind that all of these domains were expiring. The owners of these
domains let these valuable assets expire.
Jasmin.com $310,250
MovieRentals.com $100,249
FreePicks.com $91,250
Looks.com $86,650
Favorite.com $75,805
Scrooge.com $75,250
CityCenter.com $72,250
Yonkers.com $70,750”

These amounts represent what the domains actually sold for at an expiring
domain name auction. Amounts the previous owners let slip through their fingers.

Keyword Based Domains

Domains based on keywords are the most common since they typically use words
that are typically used in the English (or native) language. My website,
Recommended Web Tools is an example of a domain name based on keywords.

What are keywords?

Keywords are the actual words and phrases used by people searching the search
engines.
While keyword analysis is beyond the scope of this ebook, finding high traffic
keywords (or parts thereof) and using them in you domain name is key.
Also, it is important to consider using one term in your domain name that actually
describes what your website is about.
Keep this one little tidbit in mind: search engines do consider the domain name
when figuring out the relevancy of a website. So if your website is solely about
“hammers” and your domain name is ThingsRUs.com then you are missing out on

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some good search engine relevancy. HammersRUs.com would be a much better
name.
To further develop the name for a hammer website, HammerStore.com would be
an even better choice. It uses a second “real” word and avoids using an
abbreviation (the “r”) and does not use any common or meaningless words (the
“us”).
So when using keywords in you domain name keep in mind the following:
1) use at least ONE term that relates to the actual content of your website
2) if possible, use a potentially high traffic term(s). This is not always
possible, but ideal.

Brand Based Domains

Brand based domains are domain names chosen based on a particular name by
which that website or product will be known or marketed. These kinds of names
are typically not keyword rich.

Almost all current retail brick and mortar stores use their retail name as their
domain name. Target, Walmart, etc. are using their “brand” to also promote
their website.

It should be noted that no matter the domain name used, all domains are brand
based. Every single website is “branded” by its domain name. It is how it is
known and referenced. However, some domain name names are chosen simply
because of the “brand” and not because of any particular keyword. For example,
I could have named my website gigglesnort.com. No one would know what the
website was about by simply looking at the name. The key task with such a
website is to market the brand. If done successfully, gigglesnort.com could be
readily associated with web tools in my market's mind.

Think of some domains that are chosen simply to become a brand. Here is a short
list:

-Google
-Yahoo
-del.ico.us
-technorati
-flickr
-Amazon

The purpose of these websites is not readily apparent by their name alone.
However, all of us have become familiar with the brand over time and can readily
communicate the purpose of each of these websites.

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So should you choose a strictly brand based domain name?

If you already have a brand in place with your brick and mortar business, than the
answer is yes.

If you are a beginner and looking to develop your first website, I would strongly
recommend a keyword based domain. Very few beginners have the marketing
skill necessary to truly create a “brand”. Start simple and develop those skills
while ensuring some search engine love with a keyword based domain.

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 Researching Domain Names
For the sake of the following examples, I will demonstrate how to research a
domain name for a website about lasagna.
The first step is to do some keyword analysis. While keyword analysis is beyond
the scope of this ebook, lets say I find that lasagna plus recipe(s) would make a
quality combination. In mulling it over, I determine that I want recipes to be a
part of my website and not define (ie brand) my website by recipes alone.
Putting my keyword analysis temporarily to the side, I go to DomainTools.com to
do some further research.
Use these tools to Domain Tools provides some excellent resources. Domain Tools will be used to
help you think first find out what domain names already use the word lasagna in their name and
creatively! then secondly, seek some suggestions that I may not have thought about.

Domain Research
On the Domain Tools website I click on Domain Search and type “lasagna” in the
search box. I want to keep it general at first. I want to see what websites
currently use lasagna in their name:

Once I click search, the following list is returned:

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The list contains domain names to the left and columns for .COM, .NET, .ORG,
.INFO, .BIZ and .US suffixes.
The key below tells me whether names are already registered or whether they are
available.

As I look over the results I notice a list of junky names with numbers and hyphens.
Domain Tools will let me clean this list up so that I find what I am looking for.
Advanced search provides me a variety of options to clean up my search:

I determine that I want to block all domain that include a number, eliminated
names with hyphens and show active and deleted names. I also want to show
names that include the word “lasagna” as the first word of the name. I click the
Left Anchor check box on the Order line in order to do this. My Advanced Search
box now looks like the following:

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Now when I click Search, my results look like this:

This list is much easier to read and gives me a better idea of what quality names
already exist and those which were registered at one time but are now deleted
(some interesting stuff!).
As I browse the list I make notes on a few ideas. Now I turn to Domain
Suggestions.

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Domain Suggestions
I click on the domain suggestions tab of Domain Tools and bring up the Domain
Suggestions search screen. The Domain Suggestions tools will provide a list of
unregistered (mostly quality) domain names. This list is a brainstorming tool as
opposed to domain search which searched names already (or were once) in
existence.
Entering “lasagna” in the search box and clicking search...

yield the following results:

Again, I see a chart similar to the one provided by Domain Search. The domain
names returned tend to be quality domains based upon some of the criteria
mentioned at the beginning of this ebook. As I browse the list I find a name that I
like more than any of the other ideas on my list: “lasagnaworld”. I can begin the
process of registering the name right from Domain Tools if I choose. However, I
prefer using other domain registrars.

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Registering Domain Names

One of my favorite domain registrars is Moniker. Feel free to use your own
registrar of choice. I will be using screen shots from Moniker as examples.
On the Moniker website, I enter my desired domain name in their Advanced
Domain Search window.

Clicking search now returns all the possible registrations available for
“lasagnaworld”. Each registrar will behave a little differently. Moniker
automatically checks all the available names. Also, before checking or
unchecking any of the domain names, make sure the service has finished
searching all available names. Once it is complete, then move forward with
selecting/deselecting.
For my “lasagnaworld” name I unchecked all the other suffixes and left the .COM
version checked.

Once all the desired domains have been selected, click add to cart

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Moniker brings up another page of options. Most registrars do this in some form.
They are either trying to sell other services (like web hosting) or addon features
to your domain name. The only option worth considering is Domain Privacy.
Moniker’s price of $4 for a private domain registration is relatively inexpensive
compared to other registrars.

Choose Domain Privacy by checking the check box. Clicking Add Cart will lead you
to a screen with more services. Click the continue button until you get to the final
shopping cart screen which will look like this:

From here the process is like a normal ecommerce transaction. Once complete
you will have your own domain name!

Locking a Domain Name

It seems weird that you need to take measures to keep your domain name from
being stolen, but you do!
Registrars like Moniker automatically lock your domain for you. Other registrars,
however, you have to manually lock the domain yourself. Typically all that is
involved is clicking a check box and applying the change. Some registrars also
offer the ability to put a password on your domain name. Take advantage of this
as well. If you have any questions, consult your registrar's help files.

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Transferring Domain Names
Transferring domain names refers to the process of switching domain name
registrars. Transferring domain names has nothing to do with the process of
transferring ownership. The transfer of ownership is typically referred to in terms
of buying and selling.
Why would you want to transfer a domain name from one registrar to another?
It simply comes down to three things:
1) Where do you like to shop
2) Customer Service
3) Services
You may decide that Registrar X has a better user interface than Registrar Y.
Registrar X may have policies that you disagree with or has lousy customer
service. Registrar X may have a better price than Registrar Y, but Registrar Y
does not make it a hassle to manage your domains. The reasons for switching
domain registrars are similar to switching grocery stores. This is a business and
domain name registrars need to treat you as a valued customer.
Transferring a domain name is a two step process. First, unlock your domain at
the registrar you are transferring from. Second, authorize the transfer at the
registrar you are transferring to.

Unlocking A Domain

Unlocking a domain can be a very simple two step process. Some registrars have a
“lock” or “unlock” option when the domain name is viewed within their
management tool. Choose the unlock option. Second, set the domain password.
This password will be used later as an authorization code.
The example that follows below is a little more sophisticated. It is similar, but
involves a few other steps.
Login to your account with the registrar you want to transfer from.
Typically, clicking on the domain name will bring up options for that domain
name. In this case, one of the options is Domain Protect:

The option is currently set to “On” (this is the same as “locked”). We now have
the option to “Turn off or Request Authorization Code”. Clicking that link
provides the following options:

15
We want to turn domain protection off as well as request an authorization code.
So checking the appropriate radio buttons and check boxes produces:

Clicking save at this point sets the domain to an unprotected or unlocked status.
It also, with this registrar, generates the production of an email with an
authorization code. This code will be needed to complete the transfer process at
the other registrar. The email will look something like this:

At this point, all the information needed to begin the process at the new registrar
has been gathered.

Completing the Transfer Process

For this portion of the example, Moniker will be used as the new registrar.
Remember, this process is similar at most registrars though certain elements may
be different. Consult the help pages of your registrar of choice if you get stuck.
Moniker has Transfer Domains as menu item on their navigation bar:

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Clicking “Transfer Domains” leads to a page with the following box:

Enter the domain you desire to transfer and click the GO button.

The registrar then determines if this domain is available to be transferred:

If the domain is eligible to be transferred, click the Transfer button:

At this point an authorization screen is displayed:

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This screen requires two inputs: an EPP Transfer Code and the Moniker
Authorization Code. The latter is generated by Moniker and is sent out via email.
Copy and paste this code from the email. This email is usually generated and sent
immediately upon arriving at this screen.

The EPP Transfer Code can be one of two things. First, it can be the authorization
code sent from the registrar you want to transfer from. Our little demo fits this
case. From the email above, the authorization code should be copied and pasted
into the EPP Transfer Code line. Second, if the registrar does not send out an
authorization code, the password used to protect the domain should be entered
here. If no password is set, set one now and then enter that password into this
field.

Once the codes are entered, click Transfer again. The user is then taken to the
shopping cart to checkout.

The registrar then determines if this domain is available to be transferred. If the

domain is eligible to be transferred, click the Transfer button:

At this point an authorization screen is displayed:

This screen requires two inputs: an EPP Transfer Code and the Moniker
Authorization Code. The latter is generated by Moniker and is sent out via email.
Copy and paste this code from the email. This email is usually generated and sent
immediately upon arriving at this screen.

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The EPP Transfer Code can be one of two things. First, it can be the authorization
code sent from the registrar you want to transfer from. Our little demo fits this
case. From the email above, the authorization code should be copied and pasted
into the EPP Transfer Code line. Second, if the registrar does not send out an
authorization code, the password used to protect the domain should be entered
here. If no password is set, set one now and then enter that password into this
field.

Once the codes are entered, click Transfer again. The user is then taken to the
shopping cart to checkout.

Domain Transfers typically cost a little more than a new domain registration or
renewal. However, the new registration time is added to the domain. For
example, a domain with an expiration of 04-01-2007 is transferred on 10-01-2006.
It is transferred to the new registrar with a one year registration. The new
expiration date is not 10-01-2007, but rather 04-01-2008.

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Domain Name Parking
Once a domain is created, it has no Internet home. You can, of course, sign up for
web hosting and point the domain to your web host of choice.
But what if you were not yet ready to create a website for that domain name?
You have a great idea for a website so you register the domain. Domain parking
allows you the time to develop the site.
What if you never intend to create a website for that domain name?
You may want to hold onto the name as a domain asset or create a stream of
income from the domain name without the need for full fledged web hosting.
Both of these scenarios can be resolved with domain name parking.

Basic Domain Parking

All registrars offer some form of basic domain name parking. Some offer a choice
in the type of page that is displayed.

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The above form (from Moniker) is one example of adding domain name parking to
your domains. Besides the usual name/address information, Moniker requires to
know which domains you desire to park and what kind of parking is desired
(Coming Soon page or Domain for Sale page).

With other registrars, domain parking is as simply as clicking a radio button:

Can't get much simpler than that! Check with your own registrar's support/help
pages to find out how to park your domain.

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Domain Parking Monetization
How does domain parking monetization work?
The page presented by the domain name parking service is optimized with links
from various partners. These links are monetized by a PPC (Pay Per Click) system.
Every time a visitor clicks on a link, the link advertiser is charged and the link
displayer (you) makes money!
The fundamental issue in making money with domain name parking is traffic.
Typically, traffic does not come from the search engines. A lot of domains receive
a fair share of type-in or expired domain traffic.
There are several services that offer the ability to monetize the parking of your
domain name. I have found Parked to be extremely user friendly especially for
the beginner. The user interface is easy to use and there is plenty of reporting
capability. Adding domains to Parked is a cinch too!

The process in short:

1) Sign up with Parked
2) Add your domains
3) Change your domain servers with your registrar to point to Park

Once signed up with Parked, navigate to Portfolios > Add Domain Names.

Enter a domain or domains into the text box provided:

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Next, choose the portfolio. Portfolios in Parked are a means of organizing your
domains. Think of them as folders.

Click “Add Domains” when finished.

The final step is changing your DNS names with your registrar.
Login to your domain name registrar. Select your domain name. Find a
button/link that says “Edit DNS”. This will differ with each registrar. A screen
similar to the one below will appear:

Change the Name Server fields to reflect the ones provided by Parked:

Save the changes.

Once saved, it will take 24-48 hours for Parked to recognize the change of DNS
names. Check the url to your domain name from time to time. Hopefully in a day
or two you will have a monetized parked page!

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A Word About Cybersquatting
Many believe anyone who buys a domain name without the intent purpose of
developing a website on that domain name, who simply purchases it to resell it
later or monetizes that domain via domain name parking to be a cybersquatter.
The main item I have stressed in this ebook is the concept of domain name as
asset. Domains are property. They can be bought, sold, auctioned and traded
just like any commodity.
Anyone can purchase a domain name. However, it is considered highly unethical
to purchase domains that infringe upon trademarked or copyrighted material.
A cybersquatter is technically someone who purchases a domain name that
contains a trademarked name with the hopes of selling it to the trademark owners
at a premium price.
An example will help.
Lets say the name “shoes.com” is available for purchase (it isn't by the way).
Since “shoes” is a generic term and not trademarked by anyone, it is up for grabs
to the market at large. This would not be considered cybersquatting. While I may
hope to sell it to some shoe company some day, the term is not trademarked, nor
is a company immediately implied in the domain name.
Now, let's say “brownshoe.com” is available. While it SEEMS generic, it is not. It
is the trademarked name of an actual shoe company. Purchasing this name in
hopes of selling it to the actual Brown Shoe company is considered
cybersquatting.
Now, in this case, Brown Shoe owns both of the above domain names. A very
smart move on their part to own “shoes.com”.
Many definitions of cybersquatting would include our example of the generic
name “shoes.com”. The key, again, is the infringement on another persons rights.
Let's say I want to sell brand name handbags. I can purchase the handbags from
the original source and then resell them to my market. There is no problem with
that. It is how commerce works. However, I could decide to create a cheap
knockoff of the brand name handbags and pass them off as the real thing. This
infringes upon the good name of the brand name handbags and is unethical and
illegal.
So it is with domain names. I can buy domains and resell them if I choose to as
long as I don't infringe on the legal rights of others with the content of the name.

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Domain Name Resources

Domain Name Registrars

There are a ton of domain name registrars on the Net. The only one I currently
use is:
Moniker
Moniker provides more robust tools for managing multiple domain names.
Recommended once your domain portfolio begins to grow.

Domain Parking
Parked
Parked is distinguished by offering payments twice a month. In addition, Parked's
parking pages are a step above the traditional sanitized and boring looking parked
page.

Domain Name News

Domain Name Wire
A blog about domain names that is accessible to the beginner. Provides
commentary, news and helpful insight into the domain name industry.

DN Journal
DN Journal is a domain industry news magazine. Find valuable information on the
domain name market.

DN Forum
Forum for all things about domain names. I recommend that beginners read and
learn for a while. Forums of any type are a great place to learn sound
information as well as a place to be mislead. So visit, read, learn and be patient
to apply anything until confirmed by other sources.

Other Resources
Name Intelligence (the company behind Domain Tools) holds an annual awards
ceremony for the domain name industry. This list provides a number of excellent
resources not only for finding other domain name registrars but other valuable
domain name resources.

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Name Newbie is the beginner's guide to making money with domain names. A
great overview to the domain name business.

Resources on the Recommended Web Tools website:

Domain Names
Domain Names Registrars
Private Domain Name Registration
Domain Name Auctions
Buying and Selling Domain Names
Domain Name Blog Post Archive

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Glossary

.aero - gTLD that is reserved for members of the members of the aviation industy
and is sponsored by (SITA).

Administrative Contact - When a domain is registered an administrative contact is

named. Typically, this is the individual who is purchasing the domain. However, in
a company setting, this could be a named employee.

Billing Contact - When a domain is registered a billing contact is named. A billing

contact is the person designated to receive the invoice for domain name
registration and renewal fees. The billing contact should be in a position to ensure
prompt payment of fees.

.biz - gTLD that is restricted to businesses. The domain must be used for business
or commerical purpose. This gTLD is operated by NeuLevel, Inc.

.cat - gTLD that is reserved for the Catalan linguistic and cultural community.

ccTLD - < a href="http://www.iana.org/root-whois/index.html">country code Top

Level Domain Names</a> Examples: .us, .de, .es.

.com - gTLD that is open to all individuals and businesses. It is the most popular
TLD available. It is operated by VeriSign Global Registry Services.

.coop - gTLD that is reserved for various kinds of cooperative associations and is
sponsored by Dot Cooperation LLC.

DNS - Domain Name System - The system by which domain names are translated
into IP Addresses.

Domain Name - The registered domain name with the attached protocol:
www.example.com

Domain Name Appraisal - The process of evaluating a domain name's worth and
market value.

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Domain Name Parking - Domain registration services offer the ability to
temporarily place a newly purchased name on their servers until a hosting plan is
purchased. This is known as parking. Other services offer the capability of
monetizing domain parking pages.

Domain Registrar - a company that registers domain names for individual users.

Escrow - A third party service that will essentially hold on to the buyer’s payment
when selling a domain name, thereby protecting both the buyer and seller.

.edu - gTLD that is reserved for postsecondary institutions accredited by an

agency on the U.S. Department of Education's list of Nationally Recognized
Accrediting Agencies and is registered only through Educause.

Fully-Qualified Domain Name (FQDN) - A fully-qualified domain name includes all

parts of a domain: the hostname or subdomain, the domain name, and the top-
level domain. They are often seen in the URLs for Web sites
(e.g."http://www.example.com").

gTLD - generic top level domain names - those TLD's that are non-country specific.

.gov - gTLD that is reserved exclusively for the United States Government. It is
operated by the Educause.

ICANN - Internet Corporation for Assigned Names and Numbers. This regulatory
organization manages the DNS.

IP Address - a number representing the "address" of a particular computer or

server. IP addresses are comprised of four numbers between 0 and 255, separated
by periods (e.g. 216.168.224.69).

Internet - The collective whole of networked computers across the globe. This
includes the World Wide Web, email, FTP and other protocols.

.info - gTLD that is open to all individuals and businesses. It is operated by Afilias
Limited.

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.int - gTLD that is used only for registering organizations established by
international treaties between governments. It is operated by the IANA .int
Domain Registry.

HTTP - HyperText transfer protocol. The protocol of the World Wide Web.

.jobs - gTLD that is reserved for human resource companies and human resource
personnel. It is sponsored by Employ Media LLC.

.mil - gTLD that is reserved exclusively for the United States Military.
It is operated by the US DoD Network Information Center.

.mobi - gTLD that that is reserved for consumers and providers of mobile products
and services and is sponsored by Employ Media LLC

.museum - gTLD that is is reserved for museums and those in the museum
profession. It is sponsored by the Museum Domain Management Association.

.name - gTLD that is reserved for personal, individual usage and is operated by
Global Name Registry. .name email addresses are listed as
[email protected] or [email protected], while Web sites are
listed as www.firstname.lastname.name

.net - gTLD that is operated by VeriSign Global Registry Services. Anyone can
register a .NET domain.

.org - gTLD that is operated by Public Interest Registry. While its purpose is to
serve the non-profit community, all are eligible to register with .org.

.pro - gTLKD that is restricted to credentialed professionals (doctors, lawyers,

accountants) and related entities and is operated by RegistryPro.

Propagation - The process where domain names are updated/added/deleted from

the DNS. Once a domain name is registered it usually takes 2-3 days for it to be
available on the Internet.

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Registered Domain Name - the second level and top level domain put together:
example.com

Registrant - The individual or organization that registers a specific domain name.

Second level domains - the name portion of a domain. In example.com, .com is

the top level domain and "example" is the second level domain.

Subdomains - These could be called third level domain names. They are attached
as prefixes to the second level domain. In news.example.com, "news" is the
subdomain.

Technical Contact - The person responsible for handling the technical aspects of a
domain. If a corporation is the registrar of the domain, this person might be an
employee within the companies IT department.

Top Level Domains (TLD) - term referring to all the suffixes on the end of the
domain name proper: .COM, .NET, .ORG, .BIZ, .US, etc.

.travel - gTLD that is reserved for the travel industry and is sponsored by
Tralliance Corporation.

URL - Universal/Uniform Resource locator - this is the complete unique address of

a website on the World Wide Web. It is made up of three components: the
protocol, the host name and the domain name. HTTP:// is the protocol. WWW is
the host name. example.com is the domain name. Put them together to get:
http://www.example.com

WHOIS - A central database which tracks all domain name/IP registrations. Each
domain name registrar typically maintains its own version of a WHOIS database.

World Wide Web - a portion of the Internet where websites reside. It is graphically
capable and is supported by such languages as HTML and CSS.

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i Editor, “What is a Premium Domain” Premium Domain, http://www.premiumdomain.com/whatisit/.
ii Editor, “Snapnames to Auction off Non Expiring Domains” Domain Name Wire,
http://domainnamewire.com/2006/11/07/snapnames-to-auction-off-non-expiring-domains/.