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Pointers in Evaluating A Project Study

The document outlines the key components to evaluate in a project study: 1) A market study to determine if there is demand for the product and if marketing efforts can be effective. 2) A technical study to assess product quality, resource availability, and optimal resource use. 3) A financial study to evaluate profitability, capital requirements, and financing arrangements. 4) A socio-economic study to determine if the project provides net benefits to society and the economy. 5) An organization and market study to evaluate the effectiveness of the organizational setup and qualifications of key officials.

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263 views23 pages

Pointers in Evaluating A Project Study

The document outlines the key components to evaluate in a project study: 1) A market study to determine if there is demand for the product and if marketing efforts can be effective. 2) A technical study to assess product quality, resource availability, and optimal resource use. 3) A financial study to evaluate profitability, capital requirements, and financing arrangements. 4) A socio-economic study to determine if the project provides net benefits to society and the economy. 5) An organization and market study to evaluate the effectiveness of the organizational setup and qualifications of key officials.

Uploaded by

Marjun_Cagalin_4856
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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POINTERS IN

EVALUATING A
PROJECT STUDY
Principles of Marketing
Market Study
Pointers In Evaluating A Project Study
Market Study

 Is there demand for my product?


 Can my marketing program effectively?
Market Study

 The answers to the two basic questions


mentioned above greatly affect the feasibility
of the project.

 A negative response to either question


prevents the project from materializing.
Technical Study
Pointers In Evaluating A Project Study
Technical Study

 Product Quality
 Resource availability and accessibility
 Optimal use of resources to produce the
highest possible quality at the lowest possible
cost.
Financial Study
Pointers In Evaluating A Project Study
Financial Study

 The entire study practically boils down to a


question of Profitability
Financial Study

 It is a measure of net income as a percentage


of sales.
 It takes other factors into consideration
particularly revenue.
Financial Study

 Are there enough sources for the initial capital


requirements?
 Are the financing arrangements and terms
reasonable and viable?
Financial Study

 Financing would not be a troublesome item if


the previous aspects of the project study yield
favorable conclusions.
Socio-Economic Study
Pointers In Evaluating A Project Study
Socio-Economic Study

 Determining whether society and the economy


derive net positive gains from the project.
Socio-Economic Study

 Government projects at times ignore


profitability for as long as socio-economic
desirability is achieved.
 Private entities in general do not feel inclined
to do the same.
Organization and Market Study
Pointers In Evaluating A Project Study
Organization and Market Study

 Is the organizational setup optimally


effective?
 Are the recommended key officials the best
qualified under the circumstances?
Organization and Market Study

 The organizational framework is the link


between planning and implementation.
 Remember that the plan is only as good as the
implementors.
Final Note
Pointers In Evaluating A Project Study
Final Note

 After going through its major components,


one must evaluate the project study as a
whole.
Final Note

 He adds “gut free” to his qualitative


perceptions.
 He supplies what the project study may have
issued out or could not systematically
comprehend.
Final Note

 The project study need not be the sole basis


for making decisions, however the scientific
and systematic foundation for decision-
making.
 It is really a guideline, not an imposition.
Final Note

 The recommendation of a project study can


either be further upheld or reversed by
qualitative insights or “gut feel”.
 A lot would depend on the project evaluator’s
sense of perspective.
END
Pointers In Evaluating A Project Study

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