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Marketing

Market segmentation involves dividing a large homogenous market into identifiable segments with similar needs, wants or demand characteristics. Consumer behavior refers to how individuals and households purchase goods for personal use. A target market is a set of buyers that a company chooses to serve based on common characteristics. The marketing mix consists of product, promotion, price and place tools used to achieve marketing objectives for the target market. Green marketing takes an environmentally responsible approach that considers consumer concerns about preserving the natural environment.

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66 views1 page

Marketing

Market segmentation involves dividing a large homogenous market into identifiable segments with similar needs, wants or demand characteristics. Consumer behavior refers to how individuals and households purchase goods for personal use. A target market is a set of buyers that a company chooses to serve based on common characteristics. The marketing mix consists of product, promotion, price and place tools used to achieve marketing objectives for the target market. Green marketing takes an environmentally responsible approach that considers consumer concerns about preserving the natural environment.

Uploaded by

binod1234
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Marketing

Market segmentation:
The process of defining and subdividing a large homogenous market into clearly
identifiable segments having similar needs, wants, or demand characteristics.

Consumer behavior
The consumer behavior refers to buying behavior of final consumers
individual and households who buy goods for personal consumption.
Target market:
A set of buyers sharing common needs or characteristics that the company
decides to serve.
Marketing mix
A set of marketing tools that the firm uses to pursue its marketing objectives
in the target marketProduct
Anything that can be offered to a market for attention, acquisition, use or
consumption that might satisfy a want or a need.
Promotion
Promotion is the communications arm of marketing and includes marketing
activities used to inform, persuade, and remind the target market about an
organization, its products, services, and other activities to build a favorable
image.
Advertising
Any paid form of non-personal presentation and promotion of ideas, goods
and services by an identified sponsor.
Sales promotion
It consists of short term incentives to encourage the purchase or sale of a
product or service.
Direct marketing
The direct marketing association of USA defines an interactive system of
marketing which uses one or more advertising media to affect a measurable
response and/or transaction at any location.
Green marketing
Environmentally-responsible or "green" marketing is a business practice that
takes into account consumer concerns about promoting preservation and
conservation of the natural environment.

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