HISTORY

Founder
Victor Mills was an American chemical engineer who, while working for the
Procter & Gamble Co., revolutionized child care with the invention of the
disposable diaper; he began work on that product in the 1950s, using his
grandchildren as test subjects (b. 1897--d. Nov. 1, 1997).

1950s

While some thought father knew best, Vic Mills believed grandfathers knew even
more. This guy (who just happened to work for Procter & Gamble) looked for an
easier way to diaper his grandson. The result - Pampers was born.

1960s

Some headed to Woodstock. We headed to department stores, supermarkets and

drug stores all over with a diaper that helped keep babies dry and parents happy.
The only problem was that no one knew exactly where to stock Pampers. Our
diapers were so different, they could be found in the convenience section, the
food aisle, the paper product section and even in the drug section.

1970s

Bell bottoms, Platform shoes, and tape. We replaced the pin with tape so that
parents could take a quick peek at what was going on in the diaper-and save their
fingers from any accidents. We were also busy coming up with Pampers Toddler
Size, Extra Absorbent Daytime, Improved Newborn, Quilted Pampers and
Premature Infant Size-while others were out at the disco.

1980s

Everything about this time was about excess, even diapers. We introduced value
packs, because you can never really have too many diapers. We also came up with
other brilliant ideas: the first thin diaper made with absorbent gelling material,
elastic leg gathers, tabs that could be refastened and a softer liner. We figured
even our advancements should be a little excessive too.

1990s

Forget the money. Show me the all the new Pampers. We developed Ultra Dry
Thins diapers that pulled moisture into the core, then sprang back to absorb even
more. And we also came up with the first stretch panels to make diapers more
comfortable.
Today

"What will they think of next?" Well, we're the ones thinking of that next stuff.
We've already made diapers that breathe, yes breathe. And Premium and Baby-
Dry diapers that have a protective layer of lotion that helps keep little bottoms
soft and smooth. Grandpa Vic would be oh so proud.
 Our Partners

Cincinnati Children's Hospital Medical Center is dedicated to

serving the health care needs of infants, children, and
adolescents and to providing research and teaching programs
that ensure delivery of the highest quality pediatric care to the
community, the nation, and the world. Cincinnati Children's Hospital Medical
Center's vision is to be the leader in improving child health, and its current
mission statement is "Changing outcomes, improving lives."

The March of Dimes is dedicated to improving the health of

babies by preventing birth defects and infant mortality. The
organization carries out this mission through research,
community services, education, and advocacy to save babies'
lives. March of Dimes researchers, volunteers, educators, outreach workers, and
advocates work together to give all babies a fighting chance against the threats to
their health: prematurity, birth defects, and low birth weight.

The National Association of Pediatric Nurse Associates and

Practitioners (NAPNAP) is a specialty nursing organization for
nurse practitioners and nurse associates who provide health care
services for children. Nurse associates play an increasingly
important role in health care today, often serving as a child's
primary health care provider. NAPNAP supports these
practitioners, and their patients' families, by providing continuing
education, sustaining research, and engaging in public advocacy.

The Association of Women's Health, Obstetric, and Neonatal

Nurses (AWHONN) promotes excellence in nursing practice to
improve the health of women and newborns. AWHONN
provides education and advocacy for the nurses who work with
women and infants. The association also provides health
education and advocacy for women and their families.
 Product

Pampers - Definition
 Disposable diapers of soft, absorbent paper with an outer covering of thin
plastic.

 To treat with too much kindness and attention.

 The name "Pampers" was coined by Alfred Goldman, Creative Director at

Benton & Bowles, and the first ad agency for the account.

Pampers is a brand of baby products marketed by Procter & Gamble. Pampers

was at one time only used as a name for a disposable diaper. Pampers diapers
come in sizes going all the way up to size 7. The smallest size is Preemie which is
for premature babies; it has a cut out notch like the newborn diapers. Diapers
going up to size 2 are sold as Swaddlers or Baby Dry. Diapers in size 3-6 are sold
as either Cruisers or Baby Dry. There is a size 7 diaper available only in the
Cruisers line. Pampers also produces wipes to complement their diapers. In
addition to these products they sell training pants under the name Easy Ups.
There is also as line of disposable swim pants sold under the brand name
Splashers (or Sunnies in Europe). There is also a line of bedwetting products
named Underjams which go up to 85 lbs. Some parents have also said that they
use the regular diapers on their bedwetting child. In addition to diaper type
products Pampers also markets disposable bibs under the name Bibsters and a
line of bath products under the name Kandoo.
Pampers - Diapers
Pampers Diapers come in sizes going all the way up to Size 6. The diapers are
divided into stages and sold under three distinct groupings:

Swaddlers

 Newborn up to 10 lbs (up to 4.5 kg) Newborn up to 12 lbs - These are for
small newborn infants.

 1 8-14 lbs (4-6 kg) for larger newborns and infants up to about 3 months
old.

 2 12-18 lbs (5-8 kg) for infants from about 2 months to 6 months.

Cruisers (In Europe - Active Fit)

 3 16-28 lbs (7-13 kg) for the transition of infancy to toddler hood - for
babies from about 3 months to a year.

 4 22-37 lbs (10-17 kg) for toddlers from about 9 months to just about 2
years of age.

 5 27+ lbs (12+ kg) for toddlers to preschoolers from about 2 and a half
years to 4 years old. Ideal for preschoolers who still wet heavily at night.
About the size of size 4 underwear.

 6 35+ lbs (16+ kg) for larger toddlers as well as preschoolers and
elementary school kids. For children from 3 and a half to 7. For children
who toilet train later than usual as well as those who may be trained
during the day but need nighttime protection for bedwetting and wet too
heavily for Pull Ups products. About the size of Size 6 underwear.

Baby Dry (the basic brand)

 1 8-14 lbs (4-6 kg) for larger newborns and infants up to about 3 months
old.

 2 12-18 lbs (5-8 kg) for infants from about 2 months to 6 months.

 3 16-28 lbs (7-13 kg) For the transition of infancy to toddlerhood - for
babies

 4 22-37 lbs (10-17 kg) for toddlers from about 9 months to just about 2
years of age.
  5 27+ lb (12+ kg) for toddlers to preschoolers from about 2 and a half years
to 4 years old. Ideal for preschoolers who still wet heavily at night. About
the size of size 4 underwear.

 6 35+ lb (16+ kg) for larger toddlers as well as preschoolers and

elementary school kids. For children from 3 and a half to 7. For children
who toilet train later than usual as well as those who may be trained
during the day but need nighttime protection for bedwetting and wet too
heavily for Pull Ups products. About the size of Size 6 underwear.

Sensitive (Europe)

 2 (Mini) 6-13 lbs (3-6 kg)

 3 (Midi) 9-20 lbs (4-9 kg)

 4 (Maxi) 15-40 lbs (7-18 kg)

 5 (Junior) 24-55 lb (11-25 kg)

Pampers - Training pants
Pampers also makes a line of disposable training pants:

First Steps

 1T-2T 16-28 lbs (7-13 kg)

Easy Ups

 2T-3T 22-35 lbs (10-16 kg)

 3T-4T 30-40 lbs (14-18 kg)

 4T-5T 37+ lbs (17+kg)

Feel n' Learn (for Boys and Girls)

 3T-4T 26-40 lbs (12-18 kg)

 4T-5T 34-50 lbs (16-23 kg)

Sunnies Swim Pants (Europe)

 Medium 20-33 lbs (9-15 kg)

 Large 30+ lbs (14+ kg)

Pampers - Other products

 Wipes

 Kandoo

 Bibsters

 Clean'n Play

 Change Mats (Europe)

 Bed Mats (Europe)

 All-Night (Philippines)

 Comfort (the secondary brand in some markets in Asia)

Ingredients in the Diapers

There is nothing toxic in the diapers. All of the diapers contain wood pulp,
absorbent gelling material (AGM), petrolatum, stearyl alcohol, aloe, polyethylene
and polypropylene (plastics), cellulose tissue, elastic, and perfume. AGM is used
in the padding to absorb wetness. This material has a long history of safe use in a
variety of products and has been in Pampers diapers for more than two decades.
AGM is closely related to ingredients widely used in cosmetics, in food
processing, and as binders in medicine capsules. When added to the diapers,
AGM is dry and granular, but it forms a gel as it absorbs liquid.

How long can unused diapers be kept? (Guarantee)

To ensure the best performance, the diapers can be kept in a shaded, dry storage
area where the temperature is 85 degrees or less. Extreme heat or humidity could
affect their performance. If the diapers are more than 1.5years old, they may
change surface color, but the product's safety and performance will be as great as
ever. Its best use is before 3 years from production.

Many Versions of Pampers Diapers

A variety of Pampers diapers are offered because the parents vary in their
preferences and needs. This allows parents to find the perfect diaper for their
unique little one.

Difference in Pampers diaper versions (Features)

For more than 40 years, Pampers has provided protection for babies' skin.

- Swaddlers Sensitive, features breathable sides to help let more air to the child's
skin and a wetness indicator strip down the center to help one know when to
change one’s child. These features are designed for the care and comfort of the
new baby.

- Swaddlers, with a cloth-like, breathable back sheet, provide a soft, blanket-like

diaper to wrap your infant in comfort and security. It has stretchy sides and
adjustable fasteners for a snug and comfortable fit. And the diaper is contoured
with less bulk through the legs.
- Cruisers, featuring a breathable, cloth-like back sheet, have stretchy sides to
give the baby freedom to move and flex! It also offers a contoured fit, with less
bulk through the legs, so the baby is free to walk, bend and crawl.

- Baby-Dry features the Ultra-Absorb core for unbeatable leakage protection day
and night. Like other versions, Baby-Dry has less bulk between the legs,
breathable sides, and a cloth-like back sheet to give the little one a comfortable,
snug fit. And the soft fasteners helps to adjust and readjust the diaper as needed.
- Easy Ups Trainers are the only pull-on training pants that lets the child feel
when they are wet by having a patented wet sensation liner inside. This helps the
child learn when it's time to go potty. The trainers feature Diego for boys and
Dora the Explorer and friends for girls.

Unique Feature

New improved Pampers Baby Dry has a Dual Layer System which locks wetness
and keeps it away from baby’s skin, so they can freely explore the world.

P&G doings to protect the environment

P&G is committed to ensuring that the products, packaging and operations are
safe for consumers and the environment. For products that go out with the trash,
the approach is to reduce, reuse, recycle, compost or incinerate waste prior to
land filling, where it's environmentally and economically appropriate.
Continuous research for more environmentally improved products and
packaging.

Disposal Diapers affect the environment

Like all products, cloth and disposable diapers both have environmental impacts.
In 2005, a major independent study by the United Kingdom's Environment
Agency showed that the overall impacts of both products were about the same.
This UK study considered all parts of each diaper's life cycle in the UK: to
manufacture, distribute, use, and dispose of the products. Although the amount
of disposable diapers in US landfills was highly publicized a few years ago, this
extensive study from the UK found that environmental impacts are also linked to
the energy, water, and detergents needed to clean cloth diapers, and to raw
material production for disposable diapers. Thus, considering the overall life
cycle of both products, the study confirms that for the UK, there is little to no
difference in environmental impact between cloth and disposable diapers.

Although disposable diapers are not biodegradable, they account for less than 2%
of the municipal solid waste stream and take up even less volume in landfills.
Improvements in technology -- like thinner, lighter, super-absorbent diapers --
have reduced Procter & Gamble's diaper bulk by approximately 40% since 1986.

A program was established that applies the principles of reduce, reuse and recycle
around the world. The focus is on reducing the amount of material used per unit
of sale and increasing the use of post-consumer recycled material in our
packages. For example, Pampers marketed in the United States are sold in bags
that contain at least 25% post-consumer recycled plastic.

There is no single approach to environmental progress and no one sector of our

society that can solve environmental problems alone. That's why P&G has
formed partnerships with outside organizations to foster environmental
excellence such as the National Audubon Society in the United States, the
Federation of Environmental Management in Latin America and the Organic
Reclamation and Composting Association in Europe.
 Price
List Price*

Size Child’s Weight (Kg) Pieces Amount (Rs.)

1 Below 4 28 225

2 3-6 2 15

2 3-6 5 40

2 3–6 28 275

3 4-9 2 18

3 4-9 5 45

3 4-9 20 250

3 4-9 42 500

3 4-9 62 710

4 7 - 18 2 20

4 7 - 18 5 55

4 7 - 18 19 250

4 7 - 18 38 490

4 7 - 18 50 610

5 11 - 25 5 62

5 11 - 25 17 250

5 11 - 25 38 775

5 11 - 25 54 1100

6 Above 20 30 450

* Source: Bouncing Babies, Little Kids \ Born Babies, Naidu Hall.

 Place

Industries Morocaines Modernes, KM 10400 Ancienne Routede Rabat,

Casablanca.

Distributed by: Procter & Gamble Nigeria Limited, First Commercial Road,
Oluyole Industrial Estate, Ring Road, Ibadan.

Made in Saudi Arabia by Modern Products Company, Jeddah, Saudi Arabia.

www.pampers.com

www.PampersArabia.com

www.pg.com.eg

www.pg.ma

[email protected]

[email protected]

[email protected]

Consumer Services
Procter & Gamble Pakistan (Pvt.) Ltd. P.O. Box 20047, Karachi-75400

Email: [email protected]

In Gulf Countries and Yemen: P.O. Box 53628, Jeddah – 21593, KSA

Email: [email protected]

NAFDAC Reg. No.: 03-0508

Service Consommateurs, BP: 16069 Casablanca Principale

Number Eco: 081007075

Email: [email protected]
 Promotion

Advertisements
Pampers commercials are some of the most endearing baby commercials you've
seen. While Pampers uses numerous media channels to advertise its products, it
is very selective about where it advertises their products. Pampers has held a
reputation for keeping one of the cleanest corporate images! All in tune with their
line of products.

Pampers is marketed in various ways, such as print ads and television

commercials. Print ads often appear in magazines and other periodicals,
especially ones geared toward parenting. Television commercials appear during
soap operas produced by Procter and Gamble, such as “As The World Turns and
Guiding Light”, and also during the airing of parenting shows. Another way
Pampers is promoted is through product placement. Pampers paid $50,000 to be
featured in the film “Three Men and a Baby”. P&G has also sponsored the
program “Make Room for Baby” on the ‘Discovery Health Channel’. There was
also a lot of product placement on this show with each new parent getting a
changing table stocked with Pampers products.
Pampers has been promoted in some countries on billboards

Another common method that has been used to promote the product is direct
marketing program where relevant content is mailed to mothers with babies.
These mailings can include Pampers samples or coupons.

Right from its inception Pampers advertising has focused on a mother's loving
instinctive protection towards her baby with an emphasis on the trustworthiness
of Pampers. Those who watch these commercials adore the cute little babies that
are used on Pampers ads and commercials. You can find full-page ads in
magazine and other print media resources. These ads and commercials not only
cater to maternal instincts but also provoke the viewer to make an informed
decision to choose Pampers based on statistics and proven science.

Pampers ads and commercials offer a variety of ways to introduce a new type of
Pampers, such as Baby Dry Stretch. In these ads they reiterate that Pampers is
the driest and therefore most comfortable diapers over and against any
competitive brand. The Silent Night commercial was a big hit. It was a quiet
commercial that spoke loudly to send the message that Pampers offers the best in
baby comfort and therefore provides undisturbed, silent sleep. In the recent
years, Pampers has been bringing the world's babies together by bringing
together their global commercials. A trusted name since 1961, Pampers has been
wooing the world, one Pampers commercial at a time.