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    Name: Nura Syazana Diyana BT Halmi STUDENT NUMBER: 2014267816 GROUP: AC220 5S Lecturer'S Name: Madam Noor

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    Nura Syazana Diyana Halmi
    YG Entertainment is a leading South Korean entertainment company that has produced popular K-pop artists like Big Bang and Blackpink. It has expanded globally through subsidiaries in Japan, USA, and Asia. Recently, YG partnered with L Capital Asia, the private equity arm of LVMH, demonstrating YG's ambition to become a world-class entertainment brand and its strategic focus on the lifestyle market.

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    Name: Nura Syazana Diyana BT Halmi STUDENT NUMBER: 2014267816 GROUP: AC220 5S Lecturer'S Name: Madam Noor

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    Nura Syazana Diyana Halmi
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    YG Entertainment is a leading South Korean entertainment company that has produced popular K-pop artists like Big Bang and Blackpink. It has expanded globally through subsidiaries in Japan, USA, and Asia. Recently, YG partnered with L Capital Asia, the private equity arm of LVMH, demonstrating YG's ambition to become a world-class entertainment brand and its strategic focus on the lifestyle market.

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    YG ENTERTAIMENT

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    YG Entertainment is a leading South Korean entertainment company that has produced popular K-pop artists like Big Bang and Blackpink. It has expanded globally through subsidiaries in Japan, USA, and Asia. Recently, YG partnered with L Capital Asia, the private equity arm of LVMH, demonstrating YG's ambition to become a world-class entertainment brand and its strategic focus on the lifestyle market.

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    45 views2 pages

    Name: Nura Syazana Diyana BT Halmi STUDENT NUMBER: 2014267816 GROUP: AC220 5S Lecturer'S Name: Madam Noor

    Uploaded by

    Nura Syazana Diyana Halmi
    YG Entertainment is a leading South Korean entertainment company that has produced popular K-pop artists like Big Bang and Blackpink. It has expanded globally through subsidiaries in Japan, USA, and Asia. Recently, YG partnered with L Capital Asia, the private equity arm of LVMH, demonstrating YG's ambition to become a world-class entertainment brand and its strategic focus on the lifestyle market.

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    © All Rights Reserved
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    IBM 535

    NAME: NURA SYAZANA DIYANA BT HALMI


    STUDENT NUMBER: 2014267816
    GROUP: AC220 5S
    LECTURERS NAME: MADAM NOOR

    SUMMARY
    YG ENTERTAIMENT
    YG Entertainment is a South Korean entertainment company founded by Yang Hyunsuk based in Seoul, South Korea. YG Entertainment is diversifying its business areas, and
    has been showing much potential in becoming the content leader of the global culture. Since
    1996, YG Entertainment has produced and introduced leading artists, such as Jinusean,
    1TYM, PSY, SE7EN, BIGBANG, 2NE1, Lee Hi, Akdong Musician, Winner, and others, to the
    world of music. YG's current expansion has a significant impact on the stock market. YG was
    listed on KOSDAQ in 2011, and recorded over $113M in revenues in 2013. YG also opened
    an official channel on Youku, known as the Chinese version of Youtube, which recently
    started working with Samsung. On this channel, K-pop will of course be featured, as well as
    other Korean contents, making it the first of its kind. YG has consistently been able to
    develop artists to lead the global market and aims to become a world-class, iconic brand in
    entertainment. YG has been expanding across Asia as well as the rest of the world through
    the establishment of YG Japan, YG Asia, and YG USA and also has been expanding its
    business portfolio to include businesses such as fashion (NONA9ON), cosmetics
    (MOONSHOT,NATURAL 9), modelling agencies (YG K-PUS) , golf business (YG GOLF
    ACADEMY) and holograms among other business areas.
    YG Entertainment has entered into definite agreements for an investment by L
    Capital Asia, the Asian private equity firm sponsored by LVMH Mot Hennessy Louis Vuitton
    S.A. (LVMH), The investment symbolizes the official fostering of a strategic partnership
    between YG Entertainment and L Capital Asia and The investment in YG Entertainment will
    be the 18th investment by L Capital Asia and its first in Korea. YG said that partnership with
    L Capital Asia, the most influential player in the Lifestyle consumer market, will be an
    exciting trigger in YGs growth in creating the newest trends.

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