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Recent Trends in Marketing

This document discusses recent trends in marketing and recommendations for digital strategies. It covers topics like content marketing, conversion rate optimization, mobile marketing, search marketing, and social media marketing. Specific trends mentioned include increased options for micro-targeting audiences, mobile targeting, using visual apps and content to drive engagement, and investing in outreach and partnerships. The document provides case studies and highlights the importance of developing a digital strategy to showcase a company's commitment to being digital-focused across its processes and customer interactions.

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Crucifer
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2K views23 pages

Recent Trends in Marketing

This document discusses recent trends in marketing and recommendations for digital strategies. It covers topics like content marketing, conversion rate optimization, mobile marketing, search marketing, and social media marketing. Specific trends mentioned include increased options for micro-targeting audiences, mobile targeting, using visual apps and content to drive engagement, and investing in outreach and partnerships. The document provides case studies and highlights the importance of developing a digital strategy to showcase a company's commitment to being digital-focused across its processes and customer interactions.

Uploaded by

Crucifer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Recent trends

in Marketing
Where should
you focus?

Which tactic will give your


business the biggest
commercial benefits in 2014?

1. Content marketing
2. Conversion rate optimisation
3. Mobile marketing
4. Search marketing (SEO and PPC)
5. Social media marketing

22 Trends and recommendations structured around RACE Planning


http://bit.ly/smartgraphics

Do you need a defined digital


strategy or plan?

10

Strategy: a tale of two airlines

Source: Corporate site pages 2012/2013


11

12

13

Show your commitment to digital

Digital by Default

Digital DNA

Digital First

Digital by Design

14

A vision for improvement


processes

Dell Analytics case study

15

Technique: Personas &


Customer journey mapping

Source: Boston Consulting Group

16

Improving Reach

Key Trends

Increased micro-targeting options

Mobile targeting

Engagement through Visual Apps

Quality SEO signals

17

Whats most effective for


Acquisition?

Source: Smart Insights DMA Research


18

REACH

Selecting the best communications mix


19

Trend 8. Engagement through visual apps + content


Source: http://bit.ly/smartstatistics
20

The Content marketing /


engagement challenge

Slideshare: Doug Kessler - Crap. The Content Marketing Deluge.


21

Trend 12. Investment in Outreach and Partnership

http://bit.ly/smartoutreac

http://traackr.com/faces-of-influence/

22

Personal Branding

Have your Website .


Be on Face Book , Linked In ,Twitter
Start Bloging
Have page on You tube up load your Video
Resume

-------- Market yourself

23

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