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Presentation On 4ps of Marketing Mix

This presentation discusses the 4Ps of marketing mix for various salt brands in India. It covers 1) Product varieties and features of major salt brands like Tata Salt, Tata Salt Lite, Saffola Salt Plus, Annapurna Salt, Captain Cook Salt, and Vneeds Salt. 2) Promotional slogans used by different brands. 3) Places where the salts are sold, including major retail outlets and stores. The presentation was created by two MBA students for their course on marketing management.

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Dhaval Shah
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6K views13 pages

Presentation On 4ps of Marketing Mix

This presentation discusses the 4Ps of marketing mix for various salt brands in India. It covers 1) Product varieties and features of major salt brands like Tata Salt, Tata Salt Lite, Saffola Salt Plus, Annapurna Salt, Captain Cook Salt, and Vneeds Salt. 2) Promotional slogans used by different brands. 3) Places where the salts are sold, including major retail outlets and stores. The presentation was created by two MBA students for their course on marketing management.

Uploaded by

Dhaval Shah
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Presentation on 4PS OF

MARKETING MIX

Various types of salts


4Ps of Marketing Mix
1) PRODUCT (SALT)
A) Product Variety :

• TATA Salt (original)


• TATA Salt Lite
• Saffola Salt Plus
• Annapurna Salt
• Captain Cook namak
• Vneeds(by Vishal Megamart)
B) Product Features

• TATA Salt (original)


-vacuum evaporation technology.
-contains requisite amount of Iodine.

• TATA Salt Lite


- 15% Lower Sodium than ordinary salt
- no compromise with taste of your food
-contains requisite amount of Iodine.
-convenient solution for better healthy food
Contd….
• Saffola Salt Plus
-Naturally extracted from the sea & refined
& enriched with minerals like calcium and
potassium.
-specially formulated with less Sodium
-consumed by entire family as it provides
essential nutrients ,calcium & iodine.
• VNEEDS Salt
• No features available
Contd….

• Annapurna & Captain Cook Salt


-Right level of iodine helps in mental
development of children
-enjoy delicious and healthy food for
your family
Brand Name Manufacture’s / Price (in Rs) Sizes
marketers name

TATA Salt TATA Chemicals 12 1 KG


(original) ltd

TATA Salt Lite TATA Chemicals 18 1 KG


ltd
Saffola Salt Plus Marico ltd 19 1 KG

Annapurna Salt Hindustan 11 1 KG


Unilever Ldt.

Captain Cook Hindustan 11 1 KG


namak Unilever Ldt.

Vneeds salt Vishal Retail 9 1 KG


Ltd.
Packaging
2) Promotion
• TATA SALT( original) -Desh ka Namak
• TATA Salt Lite- Low Sodium Salt
• Saffola Salt-The Heart of Healthy Family
• Annapurna-Iodised Powder Salt
• Captain Cook-Free Flow Refined Iodised
salt
• Vneeds Salt-Essentials par excellance
3) Place

• BIG BAZAAR MALL


• DHIRAJ SONS MALL
• VISHAL MEGA MART
• ALL RETAIL OUTLETS
THANK
YOU !
About us
This was a marketing presentation by
students of MBA (sem II),
Shah Dhaval
&

Shah Bhaumik

Department of Business and


Industrial Management ,
(Veer Narmad South Gujarat University ,Surat )

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