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Presentation Principles

The document discusses important principles for in-person marketing and product presentations. The first principle is contingency actions - the presentation style should be tailored to each customer based on their situation and questions. The second principle is to act as a purchasing consultant by gaining the customer's trust, presenting yourself as an advisor focused on their needs rather than just sales, and offering advice to help improve their business or life. Acting as a consultant requires being knowledgeable about the customer's processes, potential solutions, product details, and competitors.

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frank
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© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
26 views

Presentation Principles

The document discusses important principles for in-person marketing and product presentations. The first principle is contingency actions - the presentation style should be tailored to each customer based on their situation and questions. The second principle is to act as a purchasing consultant by gaining the customer's trust, presenting yourself as an advisor focused on their needs rather than just sales, and offering advice to help improve their business or life. Acting as a consultant requires being knowledgeable about the customer's processes, potential solutions, product details, and competitors.

Uploaded by

frank
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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A New

Window
to New
Markets


.
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: )(Contingency Actions
.
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.

: )(Purchasing Consultant
.

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Markets

: )(Cash Sales
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