Foursquare Strategy

Foursquare is a social media app that allows users to check-in to locations using their smartphones. This allows users to share their locations with friends on other social media sites. Businesses can use Foursquare to promote their locations, send updates to nearby users, and encourage networking among users. The app gamifies the checking-in process by allowing users to earn points and status. This encourages more engagement with locations and fosters real-world interactions among users. Foursquare helps businesses by allowing them to claim and update their venue profiles, receive feedback from users, promote through influential users, and offer discounts to loyal customers.

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Foursquare Strategy

Uploaded by

MonilGupta

We take content rights seriously. If you suspect this is your content, claim it here.

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Download as PPT, PDF, TXT or read online on Scribd

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Introduction

What is foursquare

social media site that uses geolocation: the geographic location of a building or
business

users log in to the app on their smartphones to check in to various locations they
visit

these checkpoints can be shared with users friends between multiple social
media sites, including Facebook and Twitter

Backward check in through Facebook and twitter

People can also share tips about various locations, which all Foursquare users
have access to

Why companies should use foursquare

effective way for organizations, buildings, or departments to establish location,

send updates and announcements to people who are nearby or have checked in
to your location before

leave helpful tips, or create lists of locations

opportune network to publicize and build recognition for organisation or

department while encouraging networking between users

How is foursquare helping people

interact with each other

Enhancing the whole experience of People-to-People Interaction

Took forward the legacy of 'Dogdeball'

Gamification encouraged people being competitive and increase

following others form of experential marketing for companies
Encourages users to become experts by creating tips, which earn
them points (aka expertise)
The pursuit of points in the name of status distinction motivates more
and better tip creation, which keeps users engaged
Technology can distance us from one another in the public realm,
Foursquare illustrates that it can also do the opposite, nudging us
online toward offline encounters we might never otherwise
experience.

Not all of these connections are meaningful ones

Stronger connection to the actual places where P2P encounters
might take place
Several people reported looking up the photos and profiles of other
users who regularly checked in to the same locations (or who
fought to be mayor there), and then hunting for them in real life