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Process Analysis

The document discusses how Chinese manufacturers are gaining market share in soccer ball production in Pakistan. To regain market share, Pakistan will need to [1] improve quality control to match China's standards, [2] lower production costs through economies of scale and improved efficiency, and [3] increase marketing and branding to compete with top Chinese brands. Pakistan was once a dominant soccer ball exporter but now faces stiff competition from China.

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Zubair Azam
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245 views20 pages

Process Analysis

The document discusses how Chinese manufacturers are gaining market share in soccer ball production in Pakistan. To regain market share, Pakistan will need to [1] improve quality control to match China's standards, [2] lower production costs through economies of scale and improved efficiency, and [3] increase marketing and branding to compete with top Chinese brands. Pakistan was once a dominant soccer ball exporter but now faces stiff competition from China.

Uploaded by

Zubair Azam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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http://www.wsj.

com/video/pakistan-fa
ces-chinese-competition-on-soccer-ba
lls/0CEF5407-63A8-4671-8645-E8BA6DF7
9B26.html
Question: What shall Pakistan do to
Snatch the Market share back?

Process Design
Instructor: Syed M. Zubair
Azam

Process Planning
Process
A group of related tasks with specific inputs and
outputs.

Process Design
What tasks need to be done and how they are
coordinated among functions, people, and
organizations.

Process Strategy
An organizations overall approach for physically
producing goods and services

Process Planning
Converts designs into workable instructions for
manufacture or delivery.

Types of Processes (a)

Types of Processes (b)

Activities at Starbucks
1. Customer arrives at Caf.
2. Customer Places Order (At Counter
or At Table)
3. Coffee or Tea is prepared.
4. Customer Receives ordered
Food/Beverage, and Consume it/Get
it with him.
5. Customer Leaves

Process at IKEA (Chair


Production)
Wood is selected.
Chair Components? Seat, Front &
Back Legs, Chair Back Unit. But
Which one will be produced first?
Assemble Components and form a
chair.
Stains/Finishing of chair.
Roy D. Shapiro, Core Reading:
Process Analysis, HBP No. 8007
(Boston: Harvard Business School

Class Activity
Develop a Process Flow chart for
Dumpling (Dahi Bhary) ;)

Process Innovation

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