Third V Phelps 11-25-09
Third V Phelps 11-25-09
Third V Phelps 11-25-09
Plaintiff,
RICHARD PHELPS,
Defendant.
RICHARD PHELPS,
Plaintiff,
Defendants.
I. PROCEDURAL HISTORY
County Circuit Court case number 07-CV-13604 filed by Third Education Group, Inc. (“TEG,
Inc.”), from state court, and it was docketed as 07-C-1094 in this district. The matter was randomly
assigned to this court. On the same day, Phelps filed in federal court his own lawsuit against TEG,
Inc., and Bruce Thompson (“Thompson”), case number 07-C-1095, which was randomly assigned
1094, and on August 6, 2008, this court denied the plaintiff’s motion to remand 07-C-1094 to state
court.
On September 5, 2008, Phelps filed in both cases a motion to consolidate cases 07-C-1094
and 07-C-1095 pursuant to Federal Rule of Civil Procedure 42(a) on the basis that each involves
common questions of law and fact. Phelps indicated in his motion that it was unopposed; the
deadline for the opposing party to respond passed and no response was filed. Therefore, on
September 29, 2008, this court granted Phelps’ motion for consolidation. All parties have consented
The parties’ dispute focuses upon the ownership of the trademark “Third Education Group,”
and various other claims resulting from the break-up of the business relationship between Phelps
and Thompson regarding a corporation they started together. Both parties filed motions for
summary judgment and on May 15, 2009, this court entered an order resolving these motions.
(Docket No. 99.) In this decision and order, the court’s most significant conclusion was that Phelps’
federal registration of the trademark was invalid because he did not own the trademark and had not
used the trademark prior to the registration. (Docket No. 99.) Rather, the trademark, under common
law, belonged to the parties’ voluntary association and then TEG, Inc. as the successor entity.
(Docket No. 99.) Phelps’ complaint was thus dismissed in its entirety, but the court deferred
entering judgment until the full resolution of these consolidated cases. On July 10, 2009, this court
denied Phelps’ motion for reconsideration. (Docket No. 113.) Because no claim survived the
parties’ motions for summary judgment for which any party requested a jury trial, a court trial was
At the scheduling conference held on May 28, 2009, the court instructed Thompson / TEG,
Inc. to submit a statement of the claims they intended to present at trial. In this statement filed on
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July 7, 2009, Thompson / TEG, Inc. identified three claims, all of which had survived summary
judgment. (Docket No. 111.) In their pretrial report, Thompson / TEG, Inc. set forth the same three
claims. Accordingly, Thompson / TEG, Inc. proceeded to trial on the following three claims: (1)
breach of fiduciary duty, (as set forth in the second claim in TEG, Inc.’s complaint against Phelps,
Docket No. 1-2 at 11); (2) unfair competition under the Lanham Act, 15 U.S.C. § 1125, (fourth
counterclaim in Thompson / TEG, Inc.’s counterclaim against Phelps, Case No. 07cv1095, Docket
No. 4 at 20); and (3) misrepresentation under the Digital Millennium Copyright Act (“DMCA”), 17
U.S.C. § 512, (sixth counterclaim in Thompson / TEG, Inc.’s counterclaim against Phelps, Case No.
Phelps has a wide variety of experience in the field of education policy. In late 2000, Phelps
encountered Thompson, a professor at the Milwaukee School of Engineering and a past president of
the Milwaukee School Board, in an online educational policy chat room. In early 2002, after
recognizing that they shared mutual interests and were concerned that current educational policy
publications were generally devoted to the ideology of one of the two major political parties, Phelps
and Thompson began discussing creating an online educational policy journal that would offer a
different, middle perspective. Efforts were made, largely by Phelps, to first see if their idea for a
journal could be affiliated with an existing entity, or to obtain sponsors or funding for their project.
By the spring of 2004, Phelps and Thompson agreed upon a name for their journal, “Third
Education Group.” Phelps proceeded to register the domain names “thirdeducationgroup.net” and
“thirdeducationgroup.org,” which were intended to be the home for the online journal. On June 6,
2004, Phelps submitted a trademark application for “Third Education Group,” identifying a first use
date of December 30, 2004 and a first use in commerce date of January 1, 2005. The trademark
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application identified only Phelps. The trademark was registered on August 15, 2006 (SN 78-
430,624).
Phelps and Thompson moved forward with their voluntary association and established an
understanding concerning journal editorial policy. Regarding their business relationship, they
acknowledged that it would be preferable to acquire tax exempt status by creating a § 501(c)(3)
corporation. Therefore, in early 2005, Third Education Group incorporated in Wisconsin, becoming
Third Education Group, Inc. Wisconsin law requires that a corporation have three directors, so
Phelps, Thompson, and Thompson’s wife became the directors of the corporation. About a year
later, a significant dispute arose between Thompson and Phelps regarding the suitability of a
particular article for publication in the online journal. This dispute eventually resulted in the
severing of the relationship. Phelps resigned from the editorial board of the journal and changed the
March 14, 2006, a meeting of the board of the directors of the corporation was called and was
attended by Thompson and his wife. At this meeting, Phelps was removed as president of the
corporation. At a subsequent meeting, which Phelps again did not attend, on May 6, 2006,
Thompson and his wife voted to remove Phelps as a director of the corporation.
After his split with Thompson, Phelps utilized the corporation’s domain names as the home
for his own independent organization, which he incorporated in Iowa, also using the name “Third
Education Group, Inc.” After being locked out of its own websites, the Wisconsin corporation
copied much of its website content from the sites now controlled by Phelps, and reposted it under
the domain name tegr.org. In response, Phelps, through counsel, sent various notices alleging
copyright infringement under the Digital Millennium Copyright Act (“DMCA”) to internet service
providers hosting the tegr.org website, thus resulting in these providers blocking access to the
tegr.org website.
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More facts will be discussed as they necessarily relate to an analysis of the issues.
As a preliminary matter, the court is faced with the renewed question of whether TEG, Inc.
owns any right to the trademark that may be enforced under the Lanham Act. Although this court
has previously been presented with lengthy opposing motions for summary judgment and a motion
for reconsideration filed by Phelps, now in his post-hearing brief, Phelps raises for the first time his
contention that the trademark remains property of TEG, the unincorporated association, and it never
passed to TEG, Inc. Only if TEG, Inc. has a right to the trademark does TEG, Inc. have a viable
The court previously stated that “the trademark is the property of TEG, Inc. as the successor
to TEG.” (Docket No. 99 at 11-12.) Because the legal basis for this succession has now been
challenged, the court finds it prudent to further explain its conclusion. In so doing, the court will not
discuss whether Phelps has waived this argument by not raising it sooner.
This case comes before the court on diversity jurisdiction pursuant to 28 U.S.C. § 1332, and
thus this court is required to apply state substantive law. Lexington Ins. Co. v. Rugg & Knopp, Inc.,
165 F.3d 1087, 1090 (7th Cir. 1999). Neither party raises a conflict of law issue, but both do cite
Wisconsin case law and statutes, seemingly agreeing that Wisconsin law applies. Thus, Wisconsin
law applies in the present case. Massachusetts Bay Ins. Co. v. Vic Koenig Leasing, 136 F.3d 1116,
1120 (7th Cir. 1998) (quoting Wood v. Mid-Valley, Inc., 942 F.2d 425, 426-27 (7th Cir. 1991))
(“the operative rule is that when neither party raises a conflict of law issue in a diversity case, the
federal court simply applies the law of the state in which the federal court sits. . . . Courts do not
worry about conflict of laws unless the parties disagree on which state’s law applies.”); see also
Grundstad v. Ritt, 166 F.3d 867, 870 (7th Cir. 1999) (same). Therefore, this court must attempt to
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predict how the Wisconsin Supreme Court would decide the issues presented here. Lexington Ins.
Co., 165 F.3d at 1090 (citing Allen v. TransAmerica Ins. Co., 128 F.3d 462, 466 (7th Cir. 1997)).
“Where the state supreme court has not ruled on an issue, decisions of the state appellate courts
control, unless there are persuasive indications that the state supreme court would decide the issue
differently.” Id. “In the absence of Wisconsin authority, [a federal court] may consider decisions
from other jurisdictions.” Id. (citing Valerio v. Home Ins. Co., 80 F.3d 226, 228 (7th Cir. 1996)).
In support of each of their respective positions, the parties both cite 8 William Meade
Fletcher, Fletcher Cyclopedia of the Law of Private Corporations. (See Docket Nos. 132 at 5-6; 134
at 4.) It is not surprising that both parties cite Fletcher because it is a recognized treatise in this area.
Unfortunately, as with most treatises, it contains passages that support the contradictory positions of
the parties.
Phelps quotes from § 4005 which notes that ordinarily, the property of a members of an
association does not pass to the corporation upon the association incorporating. “Some action is
necessary on the part of the partners in divesting themselves of title and on the part of the
corporation in receiving title.” (Docket No. 132 at 5-6 (quoting Fletcher, § 4005).) TEG, Inc. quotes
operates to dissolve the society and substitute the corporate entity in its place.” (Docket No. 134 at 4
But Fletcher offers more than these two relevant passages. The treatise notes that a
corporation is an entity distinct from a partnership. Fletcher, § 4003. Even though it might continue
the business of the partnership, have the same membership, and identical names, “the rights and
liabilities of the one are not the rights and liabilities of the other.” Id. The section continues and
states that although it is possible for an association to survive incorporation, whether an association
continues to exist following incorporation in a particular case must depend upon the unique
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circumstances, including, for example, the purpose for which the corporation was created, the
authority of the association members who acted to create the corporation, and many others. Id.
Section 4004 seems directly on point when it states: “The incorporation of a voluntary association,
if the act of the association and not the unauthorized step of some of its members, merges the
association in the corporation, and its property becomes the property of the corporation.” Fletcher,
§ 4004.
The parties also both refer to Spiritual & Philosophical Temple v. Vincent, 127 Wis. 93, 105
N.W. 1026 (1906), a case in which the Wisconsin Supreme Court held that the property of a
religious organization automatically passed to the corporate entity upon incorporation. However,
Vincent is distinguishable because in that case the entity was incorporated pursuant to a statute that
explicitly stated that the assets of the unincorporated entity would pass to the corporation; that is not
the case here. The court has not identified any Wisconsin statute addressing the question presently
association when that association incorporates—has not been directly answered by any Wisconsin
court. The issue was presented to the Wisconsin Supreme Court in 1956 but the court resolved that
case on procedural grounds without addressing the underlying issue. Minocqua Resort Asso. v.
Stack, 271 Wis. 472, 271 Wis. 472 (1956). After the briefing in this matter was closed, Phelps
submitted a letter directing the court to Jolin v. Oster, 44 Wis. 2d 623, 172 N.W.2d 12 (1969), a
case addressing the question of whether a joint venture survives incorporation. The court stated:
[A]lthough the early cases adopted the view that incorporation spelled the end of the
joint venture, the later cases consistently have taken the view that where the intention
of the parties is clearly expressed to use a corporation as a means of conducting the
joint-venture business, the courts will give effect to their expressed intention, so long
as the rights of innocent third persons are not prejudiced. We think this is the better
rule and we adopt it.
addressed this question have reached differing conclusions. Upon this court’s review of the case law
on the subject, it appears that these divergent results are primarily the result of the many varieties of
Some states have statutes that directly address the question presented and thus some courts
are able to resolve the question on that basis. In other cases, results may differ depending upon the
factual circumstances that led to the incorporation of the association. For example, courts may differ
in their resolution of this question if the association incorporated with the unanimous approval of
the association or if the effort to incorporate was the product of one faction of an association. If it
was the result of the actions of a faction, results may differ depending upon whether the faction
constituted a majority or minority of the association and the unique facts leading to the
incorporation. Further, courts may reach different conclusions based upon the type of property
involved; courts may find that specific statutory or common law provisions relating to the
happened to a joint venture or voluntary association upon incorporation will depend upon the
unique circumstances of each case and whether the parties “clearly expressed” the intention for the
association to survive incorporation. In the present case, TEG, the association, incorporated as a
result of the unanimous consent of its members. The evidence demonstrates that Phelps and
Thompson intended TEG, Inc. to succeed the unincorporated association; there is absolutely no
evidence to permit the court to conclude that Phelps and Thompson intended the unincorporated
association to coexist alongside the corporation and to retain control of the trademark or any other
property. The evidence demonstrates that in every way, the parties intended TEG, Inc. to be the
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successor to the unincorporated association. There no longer was an unincorporated association
Therefore, the property of the association passed to the corporation, and the absence of an
assignment does not affect TEG, Inc.’s right to the trademark. The court finds this conclusion has
ample support in the analogous case law. See, e.g., First Russian Nat'l Organization, Inc. v. Zuraw,
89 Conn. 616, 619, 94 A. 976, 977 (1915) (“Where a voluntary association becomes incorporated
under a special charter or general laws, it becomes merged in the corporation, its members become
the constituent members of the corporation, and its property becomes the property of the
corporation.”); Wiltowski v. Wojciechowski, 84 N.H. 262, 265 149 A. 506, 508 (N.H. 1930) (“If
[the corporation’s] formation and succession to the society in active accomplishment did not carry
with it and effect a transfer of title as a circumstantial manifestation of intention so to do, the
corporation at least acquired the equitable title to the property.”); Maron v. Howard, 258 Cal. App.
2d 473, 485 (Cal. App. 1968) (“The corporation may, however, acquire an equitable title without a
conveyance.”); see also Jolin, 44 Wis. 2d at 633, 172 N.W.2d at 17 (holding that a joint venture
survives incorporation “where the intention of the parties is clearly expressed to use a corporation as
Turning to the merits of TEG, Inc.’s Lanham Act claim, the initial question to be answered
is whether the trademark is entitled to protection. In relevant part, 15 U.S.C. § 1125(a) states:
(1) Any person who, on or in connection with any goods or services, or any container
for goods, uses in commerce any word, term, name, symbol, or device, or any
combination thereof, or any false designation of origin, false or misleading
description of fact, or false or misleading representation of fact, which--
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In order to determine whether a mark is entitled to protection, it is necessary to determine
the nature of the mark. Marks are classified as either (1) generic; (2) descriptive; (3) suggestive; (4)
arbitrary; or (5) fanciful. Two Pesos v. Taco Cabana, Inc., 505 U.S. 763, 768 (1992). These
categories are presented in order of increasing distinctiveness with generic marks never being
subject to protection whereas suggestive, arbitrary, and fanciful marks are inherently distinctive and
thus entitled to protection. Id. In the middle of the spectrum lie descriptive marks.
Normally, descriptive marks are not protected because they are a “poor means of
distinguishing one source of services from another.” Platinum Home Mortgage
Corp., 149 F.3d at 727 (internal citations and quotations omitted). Descriptive marks
are protected only if they have acquired distinctiveness, or “secondary meaning,” in
their relevant market. Blau Plumbing v. S.O.S. Fix-It, Inc., 781 F.2d 604, 609 (7th
Cir. 1986) (“Holiday Inn” is descriptive term that has acquired secondary meaning).
Secondary meaning exists when consumers think of the term not as a description but
as the name of the product or service itself. [I]d.; see also Mil-Mar Shoe Co., Inc., 75
F.3d at 1156-57. The distinctiveness of a mark “cannot be determined in the abstract,
but only by reference to the goods or services upon which the mark is used.” J.
Thomas McCarthy, McCarthy on Trademarks § 11: 64.
Mid-West Mgmt., Inc. v. Capstar Radio Operating Co., 2004 U.S. Dist. LEXIS 22775, 10-12 (W.D.
Wis. 2004).
TEG, Inc.’s claim will not succeed because it has failed to introduce any evidence that the mark has
acquired secondary meaning in the relevant market. Thus, naturally, TEG, Inc. contends that the
The court concludes that the mark is suggestive. If the name was merely “Education Group,”
almost certainly the mark would be merely descriptive. But with the addition of “Third,” the mark
becomes suggestive. It requires the imagination of the viewer to discern what “Third Education
The court need not belabour the point because Phelps does not challenge TEG, Inc.’s
assertion that the mark is suggestive. In fact, Phelps does not address the merits of TEG, Inc.’s
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infringement claim at all. Phelps’ defense on this claim focuses entirely upon the argument that
Thompson and Phelps remain joint holders of the mark as members of the unincorporated
association because the mark was never assigned to TEG, Inc. For the reasons discussed above, the
As for the proof of likelihood of confusion, the court finds that TEG, Inc. has sustained its
burden in proving this element of its claim. TEG, Inc. and Phelps both operated in the same market,
presented themselves to the public in the same manner, created the same products, and used the
exact same name. Under such factual circumstances, the likelihood of confusion is self-evident and
thus it is no surprise that Phelps offers no substantive defense to this claim. Therefore, the court
concludes that Phelps’ conduct violated the Lanham Act. The question of damages will be discussed
below.
In any analysis of a claimed breach of fiduciary duty, there are two central questions
to address: was the relationship a fiduciary relationship, and if so, what is the nature
of the fiduciary duty that is at issue?
The expression, fiduciary duty, relates to those obligations that are peculiar to a
fiduciary and are based on the conscious undertaking of a special position with
regard to another. A consistent facet of a fiduciary duty is the constraint on the
fiduciary's discretion to act in his own self-interest because by accepting the
obligation of a fiduciary he consciously sets another's interests before his own.
Zastrow v. Journal Communs., Inc., 2006 WI 72, ¶¶27-30, 291 Wis. 2d 426, 718 N.W.2d 51
“While corporations are statutory creatures, the basic relationship between a corporation and
its directors and officers has been established by common law. [Wisconsin] has long recognized that
directors and officers can be held liable for a breach of their fiduciary duty to the corporation and its
shareholders.” Benjamin Plumbing, Inc. v. Barnes, 162 Wis. 2d 837, 857-58, 470 N.W.2d 888, 897
(1991). An example of a breach of a corporate officer’s breach of fiduciary duty is the use of the
corporate assets for his personal benefit. See Racine v. Weisflog, 165 Wis. 2d 184, 190, 477
N.W.2d 326, 330 (Ct. App. 1991). “[T]he assets of a corporation belong to that corporation.” Krier
TEG, Inc. alleged in its complaint that Phelps breached his fiduciary duty to the corporation
by, first, registering the trademark and the domain names in his personal name and, second, by
asserting personal ownership and control over these corporate assets. (Second claim in TEG, Inc.’s
complaint against Phelps, Docket No. 1-2 at 11). In its pretrial report, TEG, Inc. makes no mention
of the first variety of its breach of fiduciary duty claim. But in addition to its claim that Phelps
breached his fiduciary by blocking access to the TEG, Inc. websites, TEG, Inc.’s pretrial report
mentions a variety of claims not raised in its complaint such as Phelps’ alleged actions regarding
engaging in direct competition with TEG, Inc., disregarding the corporate bylaws, and failing to
Only claims raised in the complaint are properly before this court, and thus the court shall
not consider the various claims TEG, Inc. raised for the first time in its pretrial report. Further, by
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not raising in its pretrial report its claim that Phelps breached a fiduciary duty by registering the
trademark and domain names in his own name, this claim is deemed abandoned and shall not be
considered further by the court. Thus, the only claim before this court, in that it was raised in the
complaint and not abandoned by its omission from the final pretrial report, is a claim for breach of
fiduciary duty regarding Phelps blocking TEG, Inc. from accessing the domain names. Accordingly,
the only question before the court is whether Phelps breached a fiduciary duty by blocking TEG,
Inc.’s access to the websites “no later than March 13, 2006,” (Docket No. 130 at 2).
The undisputed evidence demonstrates that the domain names thirdeducationgroup.org and
thirdeducationgroup.net were registered for TEG and were not simply Phelps’ personal website.
(See, e.g., Docket No. 73-2 at 178, Email from Phelps to Thompson dated July 29, 2005 (“I’m
thinking of moving my personal web site onto our organization web site, to save myself a few
hundred bucks, if I can figure out a how to do it.”.) (emphasis added). Even the application for the
trademark in describing the specimen provided identified the TEG website as that of the
organization and not merely Phelps’ personal property. (Docket No. 73-2 at 196 “This is the
masthead for the Web pages at our Web site, www.thirdeducationgroup.org.”) (emphasis added).
Although registered in Phelps’ name, at the time he registered these domain names, the
evidence clearly established that he was doing so on behalf of TEG. As such, the domain names
belonged to TEG. Therefore, just as this court previously determined regarding the trademark,
because TEG was an unincorporated association, each member of the association, i.e. Thompson
and Phelps, had a joint interest in these domain names. TEG, Inc. was the successor to the
unincorporated association and thus control of the domain names passed to TEG, Inc. When Phelps
split with TEG, Inc., he had no authority to continue to maintain the domain names or to use the
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Phelps contends that TEG, Inc.’s claim must fail because Phelps was removed from the
corporation on March 14, 2006. (Docket No. 132 at 8.) According to Phelps, having been removed
from his position in the corporation, when he blocked access to the websites two days later, he no
longer owed any fiduciary duty to the corporation. TEG, Inc. replies that the March 14, 2006
resolution removed Phelps only as president of the corporation but he remained a director, and thus
owed fiduciary duties to the corporation, until a second resolution on May 6, 2006. (Docket No. 134
at 6-7.) Also in reply, TEG, Inc. alleges that Phelps had blocked access to the websites prior to his
of March 12, 2006; whether the lockout occurred some time before this date is unclear. But the
precise date is irrelevant to present purposes. Likewise, it is not necessary for the court to discern
whether the March 14, 2006 resolution removed Phelps only as president or also as a director. The
evidence demonstrates that by at least March 12, 2006, two days before the resolution and thus a
time when it is undisputed that Phelps was both a director and president of TEG, Inc., he blocked
Thompson (and anyone else associated with the corporation) from making changes to the
corporation’s website.
A corporate officer taking an asset of the corporation and using it for his own purposes is
perhaps the epitome of a breach of a fiduciary duty. TEG, Inc. was a corporation that interacted
with the public primarily through its website. The website was essentially its storefront. By taking
control of the domain names and precluding members of the corporation from accessing it was akin
to a corporate officer changing the locks and barring the doors to the corporate offices. And by then
continuing to use the domain names for his personal benefit, it would be as if the former corporate
officer squatted in the corporate office and then used those corporate offices as the home for his
own new business. Thus, it is the conclusion of this court that Phelps breached a fiduciary duty
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owed to TEG, Inc. by asserting and retaining personal control over the corporation’s domain names.
(ii) Identification of the copyrighted work claimed to have been infringed, or,
if multiple copyrighted works at a single online site are covered by a single
notification, a representative list of such works at that site.
(v) A statement that the complaining party has a good faith belief that use of
the material in the manner complained of is not authorized by the copyright
owner, its agent, or the law.
17 U.S.C. § 512(c).
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Rossi v. Motion Picture Ass'n of Am., Inc., 391 F.3d 1000, 1003 (9th Cir. 2004).
In response to this claim, Phelps broadly states that he made no knowing misrepresentation
to the effect that Thompson was infringing on the mark and that he (Phelps) acted on the advice of
counsel. The basic thrust of Phelps’ defense to the DMCA claim of misrepresentation is that he was
acting in good faith. The good faith belief incorporated into § 512(c)(3)(A)(v) is one of subjective
good faith. Id. at 1004-05. Thus, a party is not liable under § 512(c)(3) of the DMCA because of an
unknowing mistake, even if that mistake was objectively unreasonable. Id. at 1005. Rather, there
must be a demonstration that the actor had some actual knowledge of the misrepresentation. Id.
Thompson / TEG, Inc. have failed to demonstrate that Phelps lacked a good faith belief that
he owned the copyright to the website material and that Thompson / TEG, Inc. were not authorized
to use it. Determining ownership of the website material required resolution of complex and
somewhat novel legal questions regarding Wisconsin’s common law relating to unincorporated
associations and how the intellectual property of a voluntary association is affected when the
association subsequently incorporates. Phelps was largely responsible for coming up with the idea
of an independent educational policy journal, he came up with the name for the organization, he
registered the trademark, he registered the domain names, and he did or paid for nearly all the work
on the website. Finally, the allegedly infringing content was an article that he wrote. There is
absolutely no evidence to suggest that Phelps acted without subjective good faith when he brought
his claim under the DMCA. Therefore, as to the claim of misrepresentation, it shall be dismissed
D. Damages
A party that demonstrates a violation of 15 U.S.C. § 1125(a) shall be entitled to recover for
any damages sustained, profits lost, and the costs of the action. 15 U.S.C. § 1117(a). Depending
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upon the circumstances, a court may order a plaintiff to recover up to three times its actual damages.
Id. “The court in exceptional cases may award reasonable attorney fees to the prevailing party.” Id.
TEG, Inc. contends that as a result of Phelps’ infringement, it suffered actual damages “in
the value of time and resources invested in developing the mark.” (Docket No. 130 at 27.)
Specifically, TEG, Inc. points to the lost value of the time that Phelps donated to TEG and TEG,
Inc. in developing the mark and the $435.00 that Phelps expended to register the mark.
There are a variety of ways to calculate damages in a trademark infringement case. The
method TEG, Inc. urges the court to adopt is one in which it is compensated for all the time and
effort Phelps expended in an effort to develop the mark. The court finds that TEG, Inc. is not
entitled to any monetary award because TEG, Inc. has completely failed to prove that it suffered
any damages as a result of Phelps’ infringement. See, e.g., Caesars World, Inc. v. Venus Lounge,
In regards to TEG, Inc.’s contention that it should recover for lost expenditures, i.e. the time
and money that Phelps invested in developing the mark on behalf of TEG, Inc., this argument fails
for a number of reasons, not the least of which is the fact that TEG, Inc. has failed to demonstrate
the monetary value of Phelps’ contributions. TEG, Inc. appears to request that the court simply
guess as to the amount of time Phelps put into developing the mark and then to assign a value to
that time. But damages are not determined through speculation; it is the burden of the party seeking
As for the registration fee, which is the only solid dollar figure TEG, Inc. presents, in no
way did Phelps’ infringement result in a loss of the $435.00 registration fee. It was not Phelps’
infringement that resulted in the registration being invalid. Absent Phelps’ infringement, this
litigation might not have resulted and thus TEG, Inc. might not have learned of the invalidity, but
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As regards damages based upon the value of the mark, this also requires the court to engage
in speculation. TEG, Inc. has failed to establish any entitlement to recovery under this theory. TEG,
Inc. acknowledges that the “mark had limited financial value.” (Docket No. 134 at 12.) But even
here, simply claiming value, even limited, is not the same as establishing value. TEG, Inc. has
simply failed to prove that Phelps’ efforts on behalf of TEG, Inc. created value in the trademark. A
person may invest countless hours and even millions of dollars in an effort to create a valuable
mark, but if those efforts are unsuccessful, the mark may remain without value. On the other hand,
even if a mark had some value, simply because it is infringed upon does not mean that the
infringement wipes out all the value of the mark. It is simply illogical to assume the proper way of
calculating damages in a trademark infringement case is to have the infringer pay for all the time
and expense the mark holder invested in establishing the mark. TEG, Inc. has failed to demonstrate,
for example, that Phelps’ infringement resulted in a loss of goodwill or in a loss of income that it
Finally, and not surprisingly, TEG, Inc. contends that this is an “exceptional” case that
warrants an award of attorneys’ fees. “Congress intended that broad principles of equity should
guide the award of fees under the statute. Specifically, the Senate report states that the purpose of
the fee-shifting provision is to ‘authorize award of attorney fees to the prevailing party in trademark
v. World Church of the Creator, 392 F.3d 248, 260 (7th Cir. 2004) (quoting S. Rep. No. 93-1400
(1974), reprinted in 1974 U.S.C.C.A.N. 7132, 7132). “Cases that award attorneys’ fees under 15
wrongdoing.” Badger Meter v. Grinnell Corp., 13 F.3d 1145, 1159 (7th Cir. 1994). In an effort to
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“malicious, fraudulent, deliberate, or willful.” See, e.g., Door Systems, Inc. v. Pro-Line Systems,
It is the conclusion of the court that none of the foregoing descriptive words for
“exceptional” fit the facts of this case, save one. There is no doubt that Phelps’ infringement was
“deliberate” in the sense that he continued to use the mark with full knowledge of TEG, Inc.’s claim
to it. However, a deliberate act, by itself, is not enough to rise to the level of an exceptional case. Id.
Something more is needed, but it is not “bad faith.” “Deliberate” is not equivalent to “in bad faith.”
Id. (citing BASF Corp. v. Old World Trading Co., 41 F.3d 1081, 1099 (7th Cir. 1994). “One firm
might copy another's trademark believing in good faith that it was privileged to do so; it would be
acting deliberately, and so could be ordered, in the discretion of the district court, to pay the other
party's attorneys' fees, but it would not be acting in bad faith.” Id. In other words, depending on the
circumstances, an action might be deliberate without necessarily rendering the case exceptional.
Recognizing that a deliberate act is not necessarily taken in bad faith, in this case, the court
finds that the actions of Phelps were not taken in bad faith. To the contrary, Phelps had much more
than a mere good faith belief that he was entitled to use the mark. This was not a case of an
individual, for example, mistakenly believing he had a license. Rather, in the present case, the
objective evidence was on Phelps’ side. He was the one who undisputedly came up with the mark.
He was the one who paid to register the mark. He was the one in whose name the mark was
registered. And he was the one primarily responsible for establishing the use of the mark. He did
this, not as one person in a large organization, but rather as an individual who had joined with
another collaborator and in doing so, likely without an understanding of the legal ramifications,
formed an unincorporated association. As the person who invested so much in creating the mark, it
is not surprising that Phelps felt passionately about the mark and the organization he was primarily
responsible for creating, as is reflected in some of his correspondence with Thompson. But the fact
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that he spoke passionately in defense of what he believed to be his mark does not make this case
exceptional.
unincorporated associations, federal laws and regulations relating to the registration of trademarks,
and Wisconsin law regarding what happens to the intellectual property of an unincorporated
association after it is incorporated, that Phelps was found to not control the mark.
This case can only be considered exceptional in the novelty and complexity of the legal
questions the court was required to resolve. Despite what might appear as an objectively reasonable
belief by Phelps, legally it was the corporation, and not the individual, that actually controlled the
trademark. Phelps had not only a “good faith” belief that he owned the mark but perhaps what
might be described as a “great faith” belief. This was not a case of truly egregious, purposeful
The court finds that this case is not exceptional and declines to exercise its discretion to
award attorney’s fees to TEG, Inc. The court concludes that requiring Phelps to pay TEG, Inc.’s
TEG, Inc. contends Phelps’ breach of his fiduciary duty resulted in the loss of the value of
the software, website design, and domain names (in the amount of approximately $865.00) and the
loss of the value of Phelps’ invested time, estimated at more than $75,000. (Docket No. 130 at 29.)
In an effort to support its damages, TEG, Inc. points to Exhibit 11, a spreadsheet outlining TEG,
Inc’s expenses, and this court’s order denying TEG, Inc.’s motion for remand, concluding that
Phelps demonstrated that the amount in controversy exceeded $75,000.00 so as to provide this court
with jurisdiction over the claim, (Docket No. 34 at 6). TEG, Inc. also seeks punitive damages.
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As for the value of the time Phelps donated to TEG, Inc., as discussed earlier, TEG, Inc. has
failed to sustain its burden of proof regarding the amount of time Phelps donated, the value of that
time, and that Phelps’ breach of his fiduciary duty undid any, much less all, of Phelps’ investment.
TEG Inc.’s attempt to bootstrap the court’s statement in its order denying remand to
establish damages at trial cannot be sustained. The fact that the court concluded, based on
allegations contained in the initial pleadings, that Phelps demonstrated that the requisite amount was
in controversy to sustain the court’s exercise of jurisdiction does not equate with a determination
that TEG, Inc. established damages in that amount at trial. The party seeking damages retains the
burden to prove those damages and in this regard, TEG, Inc. has failed.
When Phelps locked TEG, Inc. out of its website, he did not destroy the website. TEG, Inc.
was not required to re-do all of Phelps’ efforts to re-create the website. The evidence makes clear
that TEG, Inc. was able to copy the website and re-publish it under a different domain name.
Further, many of the expenses that are listed on Exhibit 11 are hosting expenses, which are annual
subscription expenses that were incurred regardless of Phelps’ breach of his fiduciary duty. At most,
Phelps’ breach of fiduciary duty likely resulted in TEG, Inc. incurring the additional expense of
obtaining the new domain name, tegr.org. But TEG, Inc. failed to introduce evidence as to the
nature of such expenses. Accordingly, TEG, Inc. has failed to establish that it suffered any damages
As for punitive damages, TEG, Inc. contends that Phelps should pay punitive damages “at
least equal to his own attorney fees.” (Docket No. 130 at 30.) “The plaintiff may receive punitive
damages if evidence is submitted showing that the defendant acted maliciously toward the plaintiff
In order to meet the requirements of Wis. Stat. § 895.043(3), the plaintiff's evidence
must show that the defendant acted “with a purpose to disregard the plaintiff's rights,
or [was] aware that his or her acts [were] substantially certain to result in the
plaintiff's rights being disregarded.” Strenke v. Hogner, 2005 WI 25, P38, 279 Wis.
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2d 52, 694 N.W.2d 296. Such a showing requires that the defendant's “act or course
of conduct [was] deliberate,” that “the act or conduct . . . actually disregard[ed] the
rights of the plaintiff," and that “the act or conduct [was] sufficiently aggravated to
warrant punishment by punitive damages.” Strenke, 2005 WI 25, 279 Wis. 2d 52,
P38, 694 N.W.2d 296.
Rao v. WMA Sec., Inc., 2008 WI 73, ¶63 n.56, 310 Wis. 2d 623, 752 N.W.2d 220 (2008). “The law
‘requires a plaintiff to show that a defendant acted maliciously toward the plaintiff or intentionally
disregarded the rights of the plaintiff, not that a defendant intended to cause harm or injury to the
plaintiff.’” D.L. Anderson's Lakeside Leisure Co. v. Anderson, 2008 WI 126, ¶77, 314 Wis. 2d 560,
757 N.W.2d 803 (2008) (quoting Wischer v. Mitsubishi Heavy Indus. Am., Inc., 2005 WI 26, ¶61,
TEG, Inc. has failed to prove that Phelps acted maliciously or sought to intentionally
disregard TEG, Inc.’s rights. The evidence demonstrates that Phelps acted with at least a good faith
belief that he had the right to the website and the domain name. He was the one who registered the
domain name and he was the one who did nearly all the work in creating the website. As noted
above, it was only by resolving novel questions of law was the court able to determine that the
domain name did not belong to him. Again, the court does not find the fact that Phelps expressed
passion in his belief that he owned the rights to the Third Education Group mark indicative of
malice.
TEG, Inc. has failed to demonstrate that Phelps was acting with vengeance against the
corporation that he felt had wronged him. Rather, the evidence indicates that Phelps believed he was
merely taking what he believed was his. Phelps was wrong, but his error is not synonymous with
malice or an intentional disregard of TEG, Inc.’s rights. Accordingly, the court shall deny TEG,
E. Injunctive Relief
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(1) cease and desist using, in any form, any name incorporating or suggesting
(directly or indirectly), the disputed mark.
(2) assign to TEG, Inc. all domain names that incorporate or suggest the mark.
(3) change the name of his Iowa corporation to a name that does not include all the
words “Third,” “Education,” and “Group.” This change shall be made or recorded on
all appropriate materials, documents or records.
(4) is enjoined from forming, incorporating, registering or operating any entity using
in its name all the words “Third” “Education” and “Group.”
(5) cease and desist printing or publishing, in any form, material published by TEG,
Inc., prior to the date of judgment, except materials written solely by Phelps;
provided, Phelps shall not oppose or interfere with publication or use by TEG, Inc. of
“The Source of Lake Wobegon,” or any material published by TEG, Inc. prior to
judgment.
(6) is permanently enjoined from: interfering with TEG, Inc. in any manner; and/or
commenting falsely on this dispute, TEG, Inc., or any TEG, Inc. officer/director.
(7) is permanently enjoined from opposing or interfering with registration and use of
the mark THIRD EDUCATION GROUP by TEG, Inc.
(a) A statement drafted by TEG, Inc. shall be signed by Phelps, and shall
address, apologize for, correct and/or retract previous objectionable
statements appearing in:
(b) Phelps shall publish the above-described statement, within two weeks of
the court’s approval, on any website(s) operated or controlled by Phelps, or
any entity he controls, and the statement shall remain directly visible and
accessible on these web sites for one year after posting. Within two weeks of
acquiring control of any additional web site, he shall post the statement on
such web site for one year; provided that this requirement shall expire two
years after entry of judgment.
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(d) The statement, without redaction, may be published or distributed by
TEG, Inc.
Phelps contends that the injunction that TEG, Inc. seeks is vague, bizarre and provides
Phelps with insufficient guidance as to what is prohibited. In addition, Phelps requests that the
court order TEG, Inc. to remove Phelps’ article (“The Source of Lake Wobegon”) from its website.
Under the Lanham Act, courts are authorized “to grant injunctions, according to the
principles of equity and upon such terms as the court may deem reasonable.” 15 U.S.C. § 1116.
eBay Inc. v. MercExchange, L.L.C., 547 U.S. 388, 392 (2006). The Seventh Circuit has “clearly
and repeatedly held that damage to a trademark holder's goodwill can constitute irreparable injury
for which the trademark owner has no adequate legal remedy.” Re/Max N. Cent., Inc. v. Cook, 272
The court shares certain of the concerns raised by Phelps. The requested injunction is
overbroad in some respects and vague in others. For example, enjoining Phelps from “interfering”
with TEG, Inc. is both vague and broad and might be interpreted as implying that Phelps may not
compete with TEG, Inc., something this court certainly does not want to suggest. Further, certain
relief sought appears to be moot. For example, a search of the records of the Iowa Secretary of State
reveals that Phelps’ corporation now has the legal name of “Nonpartisan Education Review, Inc.”
However, it is incumbent upon the court to craft an injunction narrowly so as to serve the equities at
issue.
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At the very least, Phelps should be enjoined and restrained from operating under or using, in
any facet, the name “Third Education Group,” or any name confusingly similar to “Third Education
Group.” There may be other similar clearly delineated items that might properly be placed in a
permanent injunction. Unfortunately, the court is not in a position to enter such an injunction at this
time. Therefore, the court will delay the entry of an injunction until after hearing from the parties.
IV. CONCLUSION
Although family law is outside the purview of federal courts, nonetheless it is the area that is
most analogous to the parties’ present situation. Meeting through the internet and finding common
interests and goals, Phelps and Thompson joined together under a common name and for a common
purpose, thus creating an association. They went beyond the preliminary phase of two professionals
getting to know each other and just exploring the possibility of a committed relationship. They
affirmatively joined together and presented themselves to the world as a single unit. Mindful that
Wisconsin is a state that does not recognize common law marriage in the family law context,
nonetheless, their association might be analogized to a sort of “commercial common law marriage.”
It does not have the formality of a legal relationship such as a corporation, but nonetheless, imposes
When Phelps undertook certain acts, such as registering domain names and applying for a
trademark, what he thought he was doing on his own behalf was, in legal reality, for the benefit of
the association. When the association chose to formally “tie the knot” and become incorporated, the
property acquired during this period of common law association became the property of the
corporation. Therefore, when Phelps and Thompson split, Phelps was not entitled to take with him
the property of the corporation even though he was primarily responsible for its acquisition.
Accordingly, Phelps breached his fiduciary duty to TEG, Inc., and by creating a competing
organization under the same name, he infringed upon TEG, Inc.’s trademark. For these actions,
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injunctive relief is appropriate. However, TEG, Inc. has failed to demonstrate that it suffered any
monetary damages as a result of Phelps’ actions. Further, the court finds that under the
circumstances of this case, it is inappropriate to award TEG, Inc. punitive damages or to order
As to TEG, Inc.’s first claim against Phelps for conversion, this claim having been dismissed
by the court upon the defendant’s motion for summary judgment, judgment shall be entered
in favor of Phelps.
As to TEG, Inc.’s second claim against Phelps for breach of fiduciary duty, the plaintiff
having prevailed at a trial before the court, judgment shall be entered in favor of TEG, Inc.
and against Phelps. The plaintiff having failed to prove that it suffered damages as a result
As to TEG, Inc.’s third claim against Phelps for estoppel, this claim having been dismissed
by the court upon the defendant’s motion for summary judgment, judgment shall be entered
in favor of Phelps.
As to TEG, Inc.’s fourth claim against Phelps for negligent misrepresentation, this claim
having been dismissed by the court upon the defendant’s motion for summary judgment,
As to TEG, Inc.’s fifth claim against Phelps for intentional deceit, the plaintiff having
abandoned this claim, it shall be dismissed and judgment shall be entered in favor of Phelps.
As to TEG, Inc.’s sixth claim against Phelps for “strict responsibility,” the plaintiff having
abandoned this claim, it shall be dismissed and judgment shall be entered in favor of Phelps.
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In case number 07-C-1095, regarding Phelps’ complaint against TEG, Inc. and
Thompson:
As to all of Phelps’ claims against TEG, Inc. and Thompson, these claims having been
dismissed by the court upon the defendants’ motion for summary judgment, judgment shall
against Phelps:
As to TEG, Inc. and Thompson’s first counterclaim against Phelps for infringement of
ISSN, the plaintiffs having abandoned this counterclaim, it shall be dismissed and judgment
As to TEG, Inc. and Thompson’s second counterclaim against Phelps for infringement of
trademark, the plaintiffs having abandoned this counterclaim, it shall be dismissed and
As to TEG, Inc. and Thompson’s third counterclaim against Phelps for common law
As to TEG, Inc. and Thompson’s fourth counterclaim against Phelps for unfair competition
under the Lanham Act, the plaintiffs having prevailed at a trial before the court on this
counterclaim, judgment shall be entered in favor TEG, Inc. (Thompson not possessing a
valid claim under the Lanham Act) and against Phelps. TEG, Inc. having failed to prove that
As to TEG, Inc. and Thompson’s fifth counterclaim against Phelps for common law unfair
competition, the plaintiffs having abandoned this counterclaim, it shall be dismissed and
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As to TEG, Inc. and Thompson’s sixth counterclaim against Phelps for misrepresentation
under the DMCA, the defendant having prevailed at a trial before the court, the claim is
IT IS FURTHER ORDERED AND ADJUDGED that TEG, Inc.’s request for attorney’s
IT IS FURTHER ORDERED AND ADJUDGED that TEG, Inc.’s requests for punitive
IT IS FURTHER ORDERED that an in-court conference with counsel for the parties is
scheduled for December 22, 2009 at 10:00 a.m. The purpose of this conference will be to discuss
the contents of a permanent injunction. No later than December 11, 2009, counsel for TEG, Inc.
shall submit a revised proposed form of permanent injunction, one that is narrowly crafted to meet
the equities of this case. No later than December 17, 2009, counsel for Phelps may respond to TEG,
Inc.’s proposed form of permanent injunction and may submit his own proposed form of permanent
injunction.
s/AARON E. GOODSTEIN
U.S. Magistrate Judge
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