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TAMIKO A.

WASHINGTON
240-210-2533

[email protected] linkedin.com/in/tamikowashington

EDUCATION


GEORGIA INSTITUTE OF TECHNOLOGY
Bachelor of Science in Business Administration
Concentration: Marketing

Atlanta, GA
December 2015

Major GPA: 3.65

Deans List: Spring 2014, Spring 2015


Faculty Honors: Fall 2014
EXPERIENCE
22SQUARED
4th largest independent Advertising Agency in the United States
Strategy Intern

JUNE 2015- JULY 2015

Used research tools such as Mintel, Warc, and Simmons Oneview to gather information about
consumers and marketing trends
Conducted competitor analyses and generated a category overview for a client
Assisted in the creation of a monthly social media content calendar
Led Strategy and developed a Creative Brief for a mock 6-month national integrated campaign for an
intern project
o Conducted focus group to gain consumer insights

GEORGIA TECH ATHLETIC ASSOCIATION


Marketing Intern

JANUARY 2015- MAY 2015

Created a marketing plan for Mens Tennis for 7 key matches


Used Photoshop in the creation of graphics to promote tennis matches
Assisted marketing team in running game day promotions and solely managed game day promotions
for Mens Tennis
Managed $1,000 budget

LEADERSHIP
GEORGIA TECH MARKETING ASSOCIATION
Georgia Tech Chapter of AMA
Vice President of Communications

Leads efforts to recruit and promote AMA across campus


Reaches out to companies for meetings and sponsorships
Maintains communication between the organization and its members

STUDENT CENTER PROGRAMS COUNCIL (SCPC)


Georgia Techs premiere event planning organization
Vice President of Campus Relations and Recruitment

AUGUST 2015- PRESENT

JANUARY 2014- DECEMBER 2015

Assisted President in managing 9 committee chairs and 80 general members


Led Marketing Team composed of 8 members to create, plan, and execute marketing strategies for
promoting the SCPC
o Implemented consistent branding which resulted in more campus recognition
o Restructured marketing team which improved work flow
Increased number of twitter followers by 109%, Facebook page likes by 51%, and Instagram
followers by 262%
Organized and executed annual recruitment which resulted in 50 new members
Awards: Best Internet Presence, Best Organization of the Year

SKILLS AND AFFILIATIONS


Skills: Microsoft Office, Adobe Photoshop, Adobe Illustrator, Simmons Oneview
Affiliations: African-American Student Union (AASU), American Marketing Association (AMA)

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