Scribd
Upload
29 views

Sustaining Confidentiality Protection in Personalized Web Search For Ontology

This document discusses a personalized web search engine called PWS that aims to improve search quality while protecting users' privacy. PWS analyzes users' click-through data to build multi-facet user profiles organized in an ontology, capturing users' preferences through extracted concepts like content and location. PWS is designed with a client-server architecture where the client collects and stores click data locally to protect privacy, while the server performs tasks like concept extraction and search result re-ranking. The document proposes algorithms for generalization and an online mechanism for determining when personalization would be beneficial. Experimental results demonstrate the effectiveness of the PWS framework.

Uploaded by

SakthiKotti
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
29 views

Sustaining Confidentiality Protection in Personalized Web Search For Ontology

This document discusses a personalized web search engine called PWS that aims to improve search quality while protecting users' privacy. PWS analyzes users' click-through data to build multi-facet user profiles organized in an ontology, capturing users' preferences through extracted concepts like content and location. PWS is designed with a client-server architecture where the client collects and stores click data locally to protect privacy, while the server performs tasks like concept extraction and search result re-ranking. The document proposes algorithms for generalization and an online mechanism for determining when personalization would be beneficial. Experimental results demonstrate the effectiveness of the PWS framework.

Uploaded by

SakthiKotti
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

SUSTAINING CONFIDENTIALITY PROTECTION IN PERSONALIZED WEB

SEARCH FOR ONTOLOGY

Abstract:
Personalized web search (PWS) has demonstrated its effectiveness in improving the
quality of various search services on the Internet. However, evidences show that users' reluctance
to disclose their private information during search has become a major barrier for the wide
proliferation of PWS. We propose a personalized web search engine, PWS that captures the
users preferences in the form of concepts by mining their click through data. Due to the
importance of location information in web search, PWS classifies these concepts into content
concepts and location concepts. The user preferences are organized in an ontology-based, multifacet user profile, which are used to adapt a personalized ranking function for rank adaptation of
future search results. Based on the client-server model, we also present a detailed architecture
and design for implementation of PWS. The client collects and stores locally the click through
data to protect privacy, whereas heavy tasks such as concept extraction, training and re ranking
are performed at the PWS Server. We present two greedy algorithms and Naive Bayes Algorithm,
for runtime generalization. We also provide an online prediction mechanism for deciding
whether personalizing a query is beneficial. Extensive experiments demonstrate the effectiveness
of our framework.

You might also like