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Case Study: Keep Your City Clean: Name and Roll: Rohan Roy (14PGDM053)

This case study examines a business proposal for a door-to-door recycling service. A business graduate believes such a service could be profitable but first conducts research to determine the viability. The research aims to explore customer perceptions of recycling and whether door-to-door service is profitable. It uses a qualitative exploratory design through focus groups to understand trends in convenience and uncover variables like awareness, willingness to pay, and current waste practices. The research also seeks to determine resource needs like manpower and pay as well as the level of competition in the market.

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32 views1 page

Case Study: Keep Your City Clean: Name and Roll: Rohan Roy (14PGDM053)

This case study examines a business proposal for a door-to-door recycling service. A business graduate believes such a service could be profitable but first conducts research to determine the viability. The research aims to explore customer perceptions of recycling and whether door-to-door service is profitable. It uses a qualitative exploratory design through focus groups to understand trends in convenience and uncover variables like awareness, willingness to pay, and current waste practices. The research also seeks to determine resource needs like manpower and pay as well as the level of competition in the market.

Uploaded by

boyinthebox3792
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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CASE STUDY: KEEP YOUR CITY CLEAN

Name and Roll: Rohan Roy (14PGDM053)


SUMMARY
The case study discusses the possibility of recycling house waste, which at the same time being
recognised as a potential profitable business opportunity. Punita, a business study graduate believes
door to door recycling services may be profitable, however before implementing her business plans
she decided to conduct a research on the viability of this business plan.
Management dilemma
Wastage recycling business
Research Problem
Door to door recycling services is profitable or not?
What are the perceptions of customers regarding recycling?
How will the resources be utilized?
Reseach Hypothesis
Null hypothesis: Ho- Door to door recycling service is profitable
Alternate hypothesis: Ha- Door to door recycling service is not profitable
Research Design
Exploratory research design
The objective of the research here is to explore and obtain clarity about the ideas that Punita had about
the convenience of recycling.
It involves a qualitative investigation as the research is used to uncover trends in thoughts about the
convenience of recycling.
The sample size is strictly not representative
Focus group discussion approach can be used for interviewing in this case, Punita can carry out
discussion with significant individuals who are associated with the problem.
Variables
Number of houses, Population, Awareness about recycling, Willingness to pay
Investigative question
How much concerned and conscious the people are about the environment? Will such a service make
them satisfied? Will they be willing to pay? How do they usually treat their household wastage?
How many manpower is required for the door to door servicing? How much remuneration should
they receive? Are there any competitors for this service?

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