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HOW To Create Effective Tvcs

The document outlines the three stages of creating an effective television commercial (TVC): pre-production, production, and post-production. In pre-production, planning and storyboarding take place. Production involves the actual filming and videotaping of the commercial shoot, directed by the director. Post-production consists of editing the raw footage and adding elements like sound, text, and duplicates for distribution. An effective TVC follows this three stage process from initial planning to final distribution.

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judith matienzo
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23 views

HOW To Create Effective Tvcs

The document outlines the three stages of creating an effective television commercial (TVC): pre-production, production, and post-production. In pre-production, planning and storyboarding take place. Production involves the actual filming and videotaping of the commercial shoot, directed by the director. Post-production consists of editing the raw footage and adding elements like sound, text, and duplicates for distribution. An effective TVC follows this three stage process from initial planning to final distribution.

Uploaded by

judith matienzo
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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HOW TO CREATE EFFECTIVE

TELEVISION COMMERCIALS )
(TVC)
INTRODUCTION
 TELEVISION is another medium used in
advertising.
 It is also called IDIOT BOX.
 TV is known as a traditional and electronic
media.
THREE STAGES IN THE RUDIMENTS
OF A TELEVISION PRODUCTION

 preproduction stage
 production stage
 post-production stage
PREPRODUCTION STAGE
 All the planning, brainstorming and
preparations done before the actual
production of the ad.
 It also includes the creation
of the *storyboard

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PRODUCTION STAGE
(THE SHOOT)
 This is the day where the actual videotaping
and filming of the commercial is done.
 The director calls the shots

 The producer is responsible for finishing the


shoot within the time and budget
 Children and animals are the most
unpredictable talents

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POST PRODUCTION STAGE
(EDITING)
 All the work done after shooting to edit and finish
the commercial
 People needed: film editor, sound mixer and the
director.
 super- words superimposed on the screen
 dupes- (duplicates) the final copy of the
commercial to be distributed to the networks or
television stations.

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STORYBOARD
 A storyboard is a drawn or illustrated tv script
in a sheet preprinted with a series of 8 to 20
blank windows (frames) in the shape of a tv
screen.
 Below each frame is a room where the text
should appear.
 It helps the creative visualize the
commercial’s appeal and serves as a guide
for filming.

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HOW TO CREATE EFFECTIVE TVC’s

By:

Ms. Mian D. Rayray


Advertising and Marketing Communications

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