Developing A Vision and Strategy
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smb_146Developing A Vision and Strategy
Uploaded by
smb_146Developing a Vision and
Strategy
Vision can provide motivation, sense of
direction, basis for alignment of
efforts and processes. Vision provides
the picture that everyone involved
carries and recalls periodically to
ensure non-deviated course. The
vision needs to be supported also by
a respective strategy – ways to
achieve the vision.
Why Vision is Essential
Vision refers to a picture of the future with
some implicit or explicit commentary on
why people should strive to create the
future. In change process, a good vision
serves three important purposes which are:
By clarifying the general direction for
change
It motivates people to take action in the
right direction
It helps coordinate the actions of different
people in a remarkably fast and efficient
way
Breaking through Resistance with
Vision
Authoritarian Micromanagemen Vision
Decree t
Forces That Support The Status Quo
The Relationship of Vision,
Strategies, Plans and Budgets
{
Vision A sensible and appealing
picture of the future
Leadership
Creates Strategies A logic for how the vision
can be achieved
{
Plans Specific steps and
timetables to implement
Management the strategies
Creates Budgets Plans converted into
financial projections and
goals
Characteristics of an Effective
Vision
Imaginable: Conveys a picture of what the future
will look like
Desirable: Appeals to the long-term interest of
employees, customers, stockholders, and other who
have a stake in the enterprise
Feasible: comprises realistic, attainable goals
Focused: Is clear enough to provide guidance in
decision making
Flexible: Is general enough to allow individual
initiative and alternative responses in light of
changing conditions
Communicable: is easy to communicate; can be
successfully explained within fir minutes
Creating an Effective Vision
First Draft:
Role of the guiding coalition:
Importance of teamwork:
Role of the head and the heart:
Messiness of the process:
Time frame:
End product:
