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    The Business Vision and Mission

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    The document discusses the importance of vision and mission statements for businesses. It provides definitions and examples of vision and mission statements. A vision statement describes the desired future state of the organization while a mission statement explains its core purpose and reason for existing. Developing clear vision and mission statements helps guide strategic planning, motivate employees, and align organizational priorities and goals. The document also includes examples of vision and mission statements from companies like Pepsi, Dell, Bellevue Hospital, and John Deere.

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    The Business Vision and Mission

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    smb_146
    1K views18 pages
    The document discusses the importance of vision and mission statements for businesses. It provides definitions and examples of vision and mission statements. A vision statement describes the desired future state of the organization while a mission statement explains its core purpose and reason for existing. Developing clear vision and mission statements helps guide strategic planning, motivate employees, and align organizational priorities and goals. The document also includes examples of vision and mission statements from companies like Pepsi, Dell, Bellevue Hospital, and John Deere.

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    The document discusses the importance of vision and mission statements for businesses. It provides definitions and examples of vision and mission statements. A vision statement describes the desired future state of the organization while a mission statement explains its core purpose and reason for existing. Developing clear vision and mission statements helps guide strategic planning, motivate employees, and align organizational priorities and goals. The document also includes examples of vision and mission statements from companies like Pepsi, Dell, Bellevue Hospital, and John Deere.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    1K views18 pages

    The Business Vision and Mission

    Uploaded by

    smb_146
    The document discusses the importance of vision and mission statements for businesses. It provides definitions and examples of vision and mission statements. A vision statement describes the desired future state of the organization while a mission statement explains its core purpose and reason for existing. Developing clear vision and mission statements helps guide strategic planning, motivate employees, and align organizational priorities and goals. The document also includes examples of vision and mission statements from companies like Pepsi, Dell, Bellevue Hospital, and John Deere.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 18

    The Business Vision

    and Mission
    Chapter-2
    “A business is not defined by its name,
    statutes, or articles of incorporation. It is
    defined by the business mission. Only a
    clear definition of the mission & the
    purpose of the organization make
    possible clear & realistic business
    objectives”
    Peter Drucker
    “A corporate vision can focus, direct,
    motivate, unify, & even excite a business
    into a superior performance. The job of a
    strategist is to identify & project a clear
    vision”
    John Keane
    “The job of a strategist to see the company
    not as it is …. but as it can become.”

    John W. Teets Chairman


    of Greyhounds.Inc.
    The Purpose & Objectives of The
    Chapter
     Tools & Concepts
     Role of Vision & Mission

     The Importance Of Process


    Understanding Vision & Mission
    Statement
    A new business is a collection of ideas
     Management Philosophy

     Is profit the primary corporate motivator

    • These ideas underlie the vision & mission


    statements.
     Living documents

     Part of all important documents


    The Vision Statement
     Desirable future state
     Long term
     framed first

     Be short

     In a global environment
    The Mission Statement (creed,
    purpose, philosophy, beliefs)
     What is the organization’s business
     Reason for being, statement of purpose

     More associated with present & with behavior

     Not designed to express concrete ends but to


    provide motivation, direction, image, tone & a
    philosophy to guide the enterprise
    The Process of developing a Mission
    Statement:- the first step in SM

    Involve as many managers as possible.


    • Reading material

    • Statements

    • Merged & referred back

    • Communication
    Importance of Vision & Mission
    Statements
     Commonality

    A cause for motivation


     Help in formulation & implementation of
    strategies
     Performance

     Sets tone for organizational culture & climate


    • Essential for setting priorities, objectives,
    strategies, plan, allocation of resources.
    Starting point for design of managerial jobs,
    managerial structures etc.(a change in
    mission / vision leads to changes in these)
     Alignment of short term & long term interests
    Mission Statement Components:- A
    Frame Work for writing &Evaluating
    Statements

     Customers
     Product or services
     Markets
     Technology
     Concern for survival, growth, and profitability
     Philosophy
     Self concept
     Concern for public image
     Concern for employees
    Some Further Characteristics
     Broad in scope
    • Define what the organization is & what it aspires to be
    • Distinguish it from others
    • Frame work for evaluating both current & prospective
    activities
    • Be clearly & simply stated
     Reflects the anticipations of customers & identify the
    utility of products
     Recommended length
     Business is being conducted in socially responsible
    way
    • Arouses a positive feeling & motivates readers to
    action.
     Creates impression
     Criteria for selecting among alternate strategies.
    Comparison
    Mission Statement of
    Pepsi:- to increase the value of our shareholders’
    investment. We do this through sales growth, cost
    controls, & wise investment resources. We believe
    our commercial success depends upon offering
    quality & value to our consumers & customers;
    providing products that are safe, wholesome,
    economically efficient, & environmentally sound; &
    providing a fair return to our investors while adhering
    to the highest standards of integrity
     Dell:- to be the most successful computer
    company in the world at delivering the best
    customer experience in markets we serve. In
    doing so, Dell will meet customer
    expectations of highest quality; leading
    technology; competitive pricing; individual &
    company accountability, best in class service
    & support; flexible customization capability;
    superior corporate citizenship[; financial
    stability
    The Bellevue Hospital (BH)
    Vision
     The BH is the leader in providing resources
    necessary to realize the community’s highest level
    of health throughout life
    Mission
     The BH , with respect, compassion, integrity &
    courage, honors the individuality & confidentiality of
    our patients, employees, & community, & is
    progressive in anticipating & providing future health
    care services
    John Deere(JD), Inc
    Vision
     JD is committed to providing genuine value to the Company’s
    stake holders, including our customers, dealers, shareholders,
    employees & communities. In support of that commitment, Deere
    aspires to
     Grow & pursue leadership positions in each of our businesses
     Extend our preeminent leadership position in the agriculture
    equipment market worldwide
     Create new opportunities to leverage the John Deere brand
    globally

    Mission
     JD has grown & prospered through a longstanding partnership
    with the world’s most productive farmers. Today, JD is a global
    company with several equipment operations & complementary
    service businesses. These businesses are closely interrelated,
    providing the company with significant growth opportunities &
    other synergistic benefits.

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