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Coca Cola - Group 7

Coca Cola's mission is to refresh the world and inspire optimism and happiness. Their vision guides them to accomplish sustainable growth. Their corporate values include leadership, collaboration, integrity, accountability, passion for quality, diversity, and quality in their work. A SWOT analysis found their strengths are their brand equity, market share, and marketing strategies, while weaknesses include lack of diversification and health products. Opportunities exist in diversifying products and targeting developing nations. Threats include indirect competitors and raw material availability. Porter's Five Forces analysis found low bargaining power for buyers and suppliers due to Coca Cola's scale, but a medium threat of new entrants and medium-high threat of substitutes such as energy drinks

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35 views9 pages

Coca Cola - Group 7

Coca Cola's mission is to refresh the world and inspire optimism and happiness. Their vision guides them to accomplish sustainable growth. Their corporate values include leadership, collaboration, integrity, accountability, passion for quality, diversity, and quality in their work. A SWOT analysis found their strengths are their brand equity, market share, and marketing strategies, while weaknesses include lack of diversification and health products. Opportunities exist in diversifying products and targeting developing nations. Threats include indirect competitors and raw material availability. Porter's Five Forces analysis found low bargaining power for buyers and suppliers due to Coca Cola's scale, but a medium threat of new entrants and medium-high threat of substitutes such as energy drinks

Uploaded by

parthpppp
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Presented By : Group

Company Overview

Company Overview

Mission
To refresh the world
To inspire moments of optimism and happiness
To create value and make a difference

Vision

Coca colas vision guides every aspect of their business by describing


what they need to accomplish in order to continue achieving
sustainable, quality growth.

Corporate Values
Their values serve as a compass for their actions and describe how
they behave in the world.

Leadership: The courage to shape a better future

Collaboration: Leverage collective genius

Integrity: Be real

Accountability: If it is to be, it's up to me

Passion: Committed in heart and mind

Diversity: As inclusive as our brands

Quality: What we do, we do well

SWOT Analysis
S

Brand equity
Large market share
Customer loyalty
Creative marketing
strategy
Distribution network

Lack of diversification
Lack of health oriented
beverages
Poor water management

Diversification
Marketing less popular
products
Target developing nations

Indirect competitors
Raw material availability

Porters 5 Force Model

Bargaining power of Buyers Low


Individual buyer
Institutional buyer
Brand loyalty

Strong brand identity


Economies of scale
Capital requirement
Distributors network

Threat of new entrants Medium

Rivalry among
existing firms Threat of substitute MediumHigh
to High
Coca cola is a largest customers for
any of the suppliers
Suppliers are not concentrated or
differentiated

Bargaining power of suppliers Low

Many kind of energy drinks in


market
In blind taste test, people cant tell
the difference between coca cola
and Pepsi

Thank You

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