INTERVIEWTECHNIQUES

Therearemanydifferenttypesofinterviews,interviewtechniques,andinterviewpurposes
whicharecarefullychosenbymediaprofessionalstocreateacertainatmospherewithinafactual
televisionprogrammeandgainaspecificreactionfromtheaudience.Therearesixdifferent
stylesofinterview

HardnewswhichisusuallyusedonprogrammessuchasBBCnews,itisformal,straight
forwardandinformativeastheyareoftenlookingatimportantandserioustopics,thesecanoften
useaspectsfromcombativeinterviews.

Combativeinterviewsaresimilartohardnews,theymaynotfocusonasserioustopicsbutare
usuallyfoundonnewsprogrammes,andareoftenintenseastheinterviewercanoftenberude.
Promotional,usedonprogrammessuchasJonathanRosstopromotenew
acts/programmes/films,thereareusuallylightheartedandentertainmenttechniquesusedwithin
thisstyleofinterviewaswell.

Lightheartedinterviewsarefunandrelaxed,oftenusedonprogrammessuchasLooseWomen,
byrelaxingtheintervieweetheinterviewercandiscovermorepersonalinformation.
EntertainmentinterviewsarefoundinprogrammessuchasAlanCarr,theyareusuallyvery
humorousandfunandarenotreallyusedtogaininformationthroughresearchorenhance
audiencesunderstanding,theyareusedtocreateemotion.

Finally,investigativeinterviewsareoftenfoundinprogrammessuchasdocumentariesthatare
tryingtodiscoverindepthinformationaboutaneventanexampleofaprogrammethatthis
wouldbeusedinisBowlingforColumbine.

Everyinterviewhasdifferentpurposesandusedifferentquestionstyles.Therearefourpurposes
toaninterviewresearch,audienceunderstanding,interpretiveandemotional.Someinterviews,
mayonlyhaveonepurpose,butmostsuccessfulonesusuallyuseamixturetomaketheir
interviewsmoreengagingtoitsaudience.Tosuccessfullypresentthesepurposesinaninterview,
theinterviewermustusecertainquestions,asdifferentquestionswillgaindifferentresponses
andinformationfortheinterviewees.Thesequestiontypesincludeopenandclosed,single,
multiple,directandsuggestivequestions.Soforexample,anlightheartedinterviewsmayusea
mixtureofquestions,butmostlyopenandmultiplequestionsasthesemaketheintervieweefeel
morecomfortableastheycanexpandtheiranswers,thesewouldbeusedastheyoftenprovide
morepersonalinformationshowingthatthepurposesoftheinterviewaretocreateemotionand
enhanceaudienceunderstanding.

PAXMAN

InaninterviewonBBCNewsNightwhereJeremyPaxmaninterviewsChloeSmithitisobvious
fromthestartthatitisahardnewsprogramme.Themiseenscenealsomakesitclearthatthisis
ahardnewsinterviewastheyarebothdressedinformalclothingthewayinwhichtheywould
dresstogotowork,thisshowsthattheinterviewwillnotbelightheartedbecauseifitwouldthey
wouldbedressedincasualclothingtoappearmorefriendlikeandcomfortablewitheachother.
ThebackgrounddigitalimagesshowthechancellorGeorgeOsborne,whohadamainrolein
reversingthepolicy.HeisaBritishConservativepartypoliticianwhoistheChancellorofthe
exchequerandsecondlordofthetreasury,hehasbeenplacedinthebackgroundasheisan
importantfigureinpoliticswhohadabigpartinthechangeofpolicy.Lastlythewaytheyare
positionedaroundthetableshowsthattheirproxemicsisnotcloseastheirisacornerofatable
whichisseparatingthemfrombeingphysicallyclose.Thisindicateshardnewstotheaudience
asthisisnotthewayinwhichyouwouldspeaktosomeonewhoyouwereplanningonhavinga
lightheartedconversationwithastheyarenotfullyfacedtoeachotherandareunabletohave
closecontactwithoneanother.

ThediscussionthatisabouttooccurisseriousfromthewaythethatJeremyPaxmanintroduces
ChloeSmith,tailingasinglequestion:Thetreasuryministerisherewithus,whenwereyou
toldofthischangeofplan?Thismakesitapparentthattheinterviewisgoingtobebasedonthe
topicofpolitics,itisalsoimmediatelyfollowedbyadirectquestion,settingaseriousandintense
atmospheresuggestingthatthepurposeofthisinterviewistogaininformation.Thelanguage
used,mostlybytheinterviewerstronglydenotesthatthisishardnewsasPaxmanisconstantly
tryingtofindoutandpresentinformationforexampleherepeatedlyasksanothersinglequestion
whenwasthedecisionmade?ThisshowsthatthepurposesofthisinterviewareforJeremy
Paxmantoresearchintothisissueandthereforebeinformational.

Theinterviewstylestartstobecomeincreasinglycombativehoweverfromtheverybeginning,
theaudiencecanalreadyguesswhatmayhappen.ThefirstquestionPaxmanasksinthe
interviewisdirectwhenwereyoutoldofthischangeofplan?ChloeSmithquicklyrespondsto
thisbystating
Well,asaministerintheTreasuryandindeeddealingwithfuelmattersthishas
beenunderconsiderationforsometime.Hethenrepeatsasimilarquestionwhichisslightly
adaptedbyasking,whenwasthedecisiontaken?Notansweringthewayhewants,adirect
response,heasks,whenwereyoutoldthen?Therepetitivenessofthequestionsiscombative
becausetoaskapersonthesamesortofquestionoverandoveragain,particularlyanadult,is
rude.Childrendonothavethecomprehensiontoprocesssomethingaskedfirsttime,butan
adultwould.Paxmanisdeliberatelyusingthisintimidatingtactictotryandachieveinformation
fromher,butthefactthatshedoesntanswerinadirectwayrilesPaxmantokeeppressingher.
Butyoudidn'ttakethedecision,obviously,yousaidthechancellorandtheprimeministerdid,

sowhenwereyoutold?Byhernotanswering,hefeelsthathealreadyknowstheanswer,that
shemusthidethetruththepolicydecisioncamethatday,thatifshewastorevealthetruthshe
wouldloseherjob.ThereforeweseePaxmansnew
purposeappear,ashebeginstotransform

intobeingmoreinterpretiveashestartstoexpressmoreinsultsandpersonalopinions.

Ibelievethatasthepurposeofthisinterviewwastofindoutinformationandenhancethe
audiencesunderstanding,ifhehadperhapsbeenlesscombative,thenhewouldhavediscovered
moreinformationasChloeSmithwouldhavefeltcomfortableandthereforemorelikelytoopen
up.However,asthiswasaseriousmatterandonethatPaxmanwasquitepassionateabout,itis
understandingthathebecameincreasinglyinterpretiveandcombative,thiswasalsoaffectiveas
itperceivedChloeSmithinanegativewayandthereforeherpolicydecisions.AlthoughPaxman
didnotdiscovertheinformationthathewanted,hedidmakeitclearthatwhathadbeendecided
wasnotgoodforthepublic,heusedstatisticsandfactstobackuphisopinionmakingitmore
reliable.

Developmentalandkeyquestionsarealwaysusedininterviews.Developmentalquestionsare
usedsothattheinterviewcandevelopontodifferenttopicsorsothattheinterviewercangaina
rangeofdifferentanswers,thesequestionscanoftenchangethepurposeoftheinterview
throughout.Keyquestionsontheotherhandareusedtodiscoversomethingspecifictofulfillthe
purposeoftheinterview.Paxmanbeginstheinterviewusingkeyquestionssuchasthis
suggestivequestionwhenwereyoutoldofthischangeofplan?Thisisalsoasingleanddirect
questionwhichheusesinattempttogainimmediateinformationfromtheintervieweethat
wouldfulfillthepurposeoftheinterviewtoenhancetheaudiencesunderstandingofthenew
policy.Howeversheisincreasinglyreluctantandthereforehebeginstorepeatthequestion,
becomingmoreimpatientandcombative.

AfterChloeSmithisunwillingtogiveastraightanswertothisquestionhedevelopsthe
questionssothathebeginstoprovideevidenceagainsther,byusingfactsitmakesit
increasinglymoredifficultforhertoanswerthequestionsuntruthfully.Onesuchquestionhe
asks,whichisalsoasummarywhathasbeendiscussedintheinterviewthusfarisyousaidthat
isgoingtocost550millionpoundsincontrastwithyourfigureonthe23rdofMaywhichwas
150millionpounds,whatyoujustgotyoursumswrongdidyou?Thisway,althoughChloe
SmithisnotprovidingPaxmanwithanyinformation,heisstillabletoexposewhatshedidand
portrayhernegativelybyusingfactstoshowthemistakesthatweremade,thiskeyquestionis
thereforeimportantasitstillfulfillsthefirstpurposeoftheinterviewbecauseheisprovidingthe
audiencewithinformationtoenhancetheirunderstandingeventhoughtheintervieweeisnot
respondingproperlytothequestions.Thisisalsowherethepurposeoftheinterviewbeginsto
changeintointerpretive,wecanseethisfromwhereheendsthequestionbyaskingwhatyou

justgotyoursumswrongdidyou?Thissarcasticandpatronisingtoneaddstothecombative
styleoftheinterview.

Towardstheendoftheinterviewhetriestoprovokeherintoaresponsewithdevelopmental
questionshowevertheybecomerudeandcombative,thischangesthepurposeoftheinterviewso
thatitbecamemoreinterpretiveandexampleofthisiswherePaxmansaysisthissomesortof
joke?

Overall,Idonotbelievethatthisinterviewisextremelysuccessfulinfulfillingitsmainpurpose
whichistoenhancetheaudience'sunderstandingandprovidethemwithinformation.Thisis
becausePaxmonisunabletoaskquestionswhichcatchSmithoutsothatshemanagestofind
herwayaroundmostquestions.Paxmonhoweverdoesprovidetheaudiencewithfactstomake
herappearbadonceshebeginstobereluctantwhenansweringquestions.Thisinterpretivestyle
stillmakesusasanaudiencedisagreewithChloe.
Itispossiblehoweverthatthecombativeandinterpretivestyleoftheinterviewmayhavebeen
whatmadeChloeSmithsodefensive,possiblyifhehadstucktoahardnewsinterviewwith
elementsofinvestigative,hemayhavefoundoutmoreinformationlikeMooredoeswhilst
interviewingHeston.

JONATHANROSSESSAY

WecanimmediatelytellthatthisJonathanRossinterviewwithTomHardyispromotionaldueto
thewaythatRossintroducesHardy.BeforeheevenappearsonstagetheinterviewersaysTom
isfamousforchanginghisbodytoplayroles.HereRossispromotingHardyasaprofessional
andpassionateactorbeforeheevenarrivesonstage,thisisdonesothatwhentheybegintotalk
aboutthefilms,theaudiencemaybemoreinterestedknowingtheefforthewentthrough,italso
helpsbuildrapport.HoweverTomHardyactsratherawkwardlytothepraiseheisbeinggiving
throughhisbodylanguage,hiscontinuouslylooksdownatthegroundandnodswithoutsaying
anythingandinsteadjustgivesathumbsup.JonathanRosscontinuestobuildconfidencewhen
Tomarrivesontothestage,tomakehimfeelmorecomfortableRosssaysIamveryexcitedto
haveyouontheshow.Hardyrespondstothisbyimmediatelychangingthesubjecttothe
excellenceofthebandthatsungwhenhearrivedonstage,thereforeinstantlymakingitobvious
thatRossmayhavesomedifficultiestryingtogainindepthanswers.

Thepurposeoftheinterviewatfirstappearstobeemotional,Rossattemptstoasklighthearted
developmentalquestions,possiblytoeaseHardyintotheinterviewsuchasdoyoulike
football?Andwhereisyouraccentfrom?Thisisdonetobuildarelationshipbetweenthe
actorandtheaudiencesothathebecomesmoreengagingandlikeable.Howeverthisthenlinks

toaquestionabouthowheasanactorchangeshisaccentfordifferentfilms,firstlytalkingabout
Bronson.Herethepurposequicklychangestoinformationaltofitinwiththepromotionalstyle
oftheinterview.RossbeginsthistransformationbyaskingwhenyouplayapartlikeBronson
forexample...andcontinuestopromoteHardyasanactorbyannouncingyouwerebrilliantin
it,whataperformanceThisinterpretivestyleistogainbacktheinterestoftheaudiencethat
mayhavebeenlostwhileTomwasnotcooperatingasanintervieweeasRosssfanswillsee
himpraisingHardyandmostlikelyagree.HereRossasksaquestionabouttheviolenceinvolved
intheactsthatheplaysisthissomethingyourecomfortablearoundorwithor?..Andare
youaviolentperson?ThisuseofmultiplequestionsleaveswayforHardytoexpandhowever
hisreplieswithNo.Herethelightheartedtoneoftheinterviewischangedandmademore
combativeashislackofstylecreatesatenseandawkwardatmosphere.Asattemptingtocreate
anemotionalconnectionwithHardydoesnotworkJonathangoesbacktobeingpromotionaland
showsthetrailerofBronson,hereheisaffectiveashereturnsbacktoenhancingtheaudience's
understandingdespitegoingoffonatangentandHardybeingadifficultinterviewee.

HethenbeginstoaskmultiplequestionsabouthowHardywasabletotransformhisbodyfor
thisfilmsuchas:Howdoyoutrainforthat?Andwhenyouwannaloseweighthowdoyoudo
it?Doyouhaveacompanion?Isthissomeonewhoworkswithyou,whotrains?Thisisdone
toresearchandgatherinformationasitisobviousthatHardyisonlycomfortablewithanswering
questionsbasedonhisactingskillsratherthanhispersonallife.

ThenextpartoftheinterviewcontinuestobepromotionalasRossmovesontoMadMaxby
askingwhat'sthenextthingthatyou'redoing?AndisMelGibsonstarring?Hereheagain
strugglestogaininformationasHardyisreluctanttoanswerandclaimsthathedoesnotknow.
HereJonathanRossstruggleshoweversuccessfullymovesontoamorehumouroustopic
mockingHardysaccentandaskinghimquestionsaboutwhereitisfrom,thislightheartedand
interpretivestylekeepstheaudienceengagedandcreatesanemotionalresponseastheyall
laugh.

HoweverassoonasRossbelievesthatHardyiscomfortablethepurposeoftheinterview
switchestoemotionalashetriestobuildapersonalconnectionwiththeaudiencebyasking
you,Ibelievehadaperiodwhereyouwerealittlemoresocialthanperhapsissensible?.
JonathanRossattemptstousemultiplequestionssuchashowcouldthismanifestedonanight
outwithyou,howwouldithavebegun,howwouldithaveprogressedandended?Sothat
Hardyislikelytoanswer,Howeverthisisnotsuccessfulingatheringinformationasthe
intervieweeseemsuncomfortableandreplieswithasimplewowatfirst.Thisattemptagainto
buildanemotionalconnectionisunsuccessfulasTomHardyremainsstubbornaboutanswering
personalquestions,hisanswersareextremelyambiguousasevenwhenhedoesanswerhe
replieswithitdependswhetheryougotmeintheearlierdaysorthedarkerones.Thisdoesnot

providetheinterviewerortheaudiencewithanyinformation.ThereforeRossmovesontotryto
makeitlightheartedasheasksforTomtotellushisfunnestnightandbeginstocreatejokes
aboutthemsuchasweveallhadnightslikethatthoughTomandwhomadethebreakfast?
Whomadethecoffee?ThereforeHardyisabletoanswersothatRosscanbegintowindupthe
interviewwithapositiveandentertainingatmosphere.

Thewindupoftheinterviewincludesamixtureoflighthearted,entertainingandpromotional
style.JonathanbeginstomakeajokeaboutHardysappearancewhichcreateslaughterbetween
thetwoandwiththeaudience,buildinganemotionalconnectionbutonahumourouslevel,
thereforeendingitonahighnote.FinallyhoweverRossreturnsbacktoapromotionalstyleas
theintentionalpurposesoftheinterviewweretobeinformationalandtoenhancetheaudience
understanding.RossasksaboutWarriorswhereTomHardyisverytalkativeofferingthe
audiencewithinformationonthefilm,whilstalsocreatinghumourwithRoss,thiscreatesa
friendly,lightheartedatmospherewherebothinterviewerandintervieweeappeartobevery
comfortable.HereiswhereJonathantakestheopportunitytowrapuptheinterviewbygiving
HardymorepraiseIamveryexcitedtoseeyoudoingsowellbecauseIthinkyoure
tremendouslytalentedandgiftedactorandyoudeservethesuccess.Thisseemstoengagethe
audienceandtheycutoffJonathanRossbycheeringandclappingwhichbuildsconfidenceto
endtheinterviewonahighnote.

Toconclude,IthinkthisinterviewbeingpromotionalissuccessfulasRossbeginsandendswith
praisingHardysacting,healsoshowsclipsthroughoutandasksquestionsabouthisfluctuating
weightandchangingofaccents.However,Tomhardyappearstobemodest,shyandnervous
andthereforemakesitdifficultforRosstopraiseandpromotehimasmuchashewouldwant.
TomHardyalsobeingafamousactorwithapastwhichinvolveddruguseseemstonotbe
comfortablewithbeinginterviewedduetotheworryofquestionsabouthispastbeingasked.
Thisresultsinhimbeingquiteadifficultandawkwardinterviewee,howeverJonathanRoss
managestousehumourandentertainmenttoreengageHardyandtheaudience,becauseofthis,
theinterviewthereforeendsonahighnote.Although,becauseofthis,theinterviewmaynot
haveprovidedtheaudiencewithasmuchinformationaboutHardy'slifeasRosswanted.

NICHOLS
InthedocumentaryBowlingForColumbineMichaelMoorecarriesoutarangeofdifferent
styledinterviewswithindividualstotryandexpressandprovehisownbiasviewthatowning
gunsinAmericashouldbemadeillegal.

MichaelMoorebeginsaninterviewwithamancalledJamesNicholswithalightheartedstyleof
interviewasheaskswhatdoyougrowhere?Thiscasualstyleofquestioningbuilds
confidence,Mooremostlikelydoesthissowhenhebeginstoaskmoreseriousquestionslaterin
theinterview,theintervieweeislikelytoopenupandrespondwell.Theinterviewsoonmoves
intoamoreinvestigativestyleasMooreasksdidTimothyMcbayeverstayhere?Thisisdone
toseeifNicholswasinvolvedwiththeseriouscrimethatTimothyMcVaycommitted,the
purposeofthisistoresearchthetopicsothatheismoreinformational.HoweverMooreis
strategicallyaskingcertainquestionstobeinterpretivesothattheanswersfromtheinterviewee
supportsMooresbiasopinionthatpossessionofgunsshouldbemadeillegalintheUSA.To
furtherbeinformationalavideotapeisshownwhichgivesinformationonthecrimethattook
placeandJamesNicholsinvolvementwithmakingbombs.Thisenhancestheaudiences
understandingandagainmakesthemagreewithhispointofviewbyimplyingNicholsisguilty
ashesaysthecopsdidnthavethegoods.

FollowingthisMooreasksdoyouhaveanybombmakingmaterials?Astheinterviewee
respondshisbodylanguageisstrangeandhebeginstolaughloudly,thisissuspiciousasit
makesNicholsappearcrazyanduncivilisedwhichinfluencestheaudiencetobelieveheisguilty
evenfurther.

Thenextpartiftheinterviewiseditedandsoundbitesareuseddeliberatelysothatyouonlyhear
theresponseofaquestionbutnotthequestionasked.ThismeansitispossiblethatMooreedited
onlycertainpartsoftheinterviewtogethersothattheylinktoMooresbiaspointofviewthat
rightstoarmsiswrongandemphasizethisandthecrazyrepresentationofNichols.Towardsthe
endoftheoftheinterviewMooreasksWhynotuseGandisway,hedidnthaveanygunsand
hebeattheBritishempireHereheisbeinginterpretiveandsuggestivethatJamesNicholsis
violentasGandiispeacefulactivist,thisshowsthecontrastandemphasizesNicholsviolent
behaviouronceagain.MooredoesthistocreateareactionandargumentfromJamesNichols
howeverhedoesnotknowwhoheis,thisstupidityandignorancemayleadtheaudienceagainto
agreewithMichaelMoore.

Ibelievetheoverallpurposeofthisinterviewistobeinterpretive,muchoftheinterviewismade
upofNicholsinawaywhichmakeshimappearcrazysothatweastheaudiencebelievethathe
isguiltyandsupportsMichaelMooresviewthatpossessionofgunsshouldbemadeillegal.The
useofeditingincludingcutsandsoundbitesiseffectiveinmakingthissoasMoorewasableto
pickandchoosewhathewantedtoincludesothatitsuccessfullysupportedhisargument.

MANSON
ThesecondinterviewIanalysedfromBowlingforColumbineagainhadaninvestigativestyle.
MoorecarriedoutaninterviewtryingtofindoutMarilynManson'sopiniononwhatpeoplehave
saidabouthisinfluenceonindividualsthroughhismusicandhisopinionabouthowpeopleview
himandhismusicasaninfluenceofpeopletobeviolentandviolenceinthemediaingeneral.

ThisinterviewsimilartotheNicholsone,containsavideoclipwhichshowsapoliticiantalking
aboutMarilynMansonandtheapparentnegativeinfluencethathismusichadontheyoungboys
whocommittedthecrimeclaimingthathepromoteshate,violence,suicide,death,druguseand
Columbinelikebehaviour.TherearearangeofclipsshowingMansoninanegativelight,then
thereisaseriesofsoundbitesusedtoshowtheopposingviewsofManson.Forexample,thereis
aclipshownofchurchgoersprotestingagainstMansonandthenasoundbiteofManson
explaininghisloveformusicandhowithelpedhimtofeelasthoughhewasapartofsomething,
thisjuxtapositionmakesussympathisewithManson.Mansonthenbeginstopresenthisideas
abouthowthemediaiscontrolledandcertainviolentaspectsofAmerica,includingthefactthat
thepresidentwasshootingbombsoverseas.

LaterMooreasksdoyouknowthatthedaycolumbinehappenedthegovernmentdroppedmore
bombsonKosovothentheyhadeverbefore?.Marilynagreestothis,exemplifyingboththeir
opinionstosuggestthatthegovernmenthasabiginfluenceonviolence.Thisisdonetoprovide
theaudiencewithinformationbyshowingadifferentpointofviewthatmaynotbeshownin
mainstreammedia.

Inthisshortinterview,Mooreonlyaskstwoquestions,thelastonebeingIfyouweretotalk
directlytothekidsatcolumbineorthepeopleinthatcommunitywhatwouldyousaytothem?
InwhichMansonrepliesIwouldjustlistenthiscreatesanemotionalpurposeoftheinterview,
buildingaconnectingwithMansonandtheaudiencesothattheylikehimandthereforesupport
hisviewsaboutgunviolence.

HESTON
ThelastinterviewIanalysedfromtheBowlingforColumbinedocumentarywasonewiththe
founderoftheNRA.ItbeginswithMoorevisitingHestonshouseandaskingpolitelyforan
interview,withthemusicthiscreatesamisleadinglightheartedtoneandbuildsrapport.Moore
doesthisasHestonisanimportantandfamousfigureandmaynotbewillingtotalkifhestarted
offwithacombativestyle,thissetsalightheartedatmosphereandthereforemakesthe
intervieweefeelcomfortable.HebeginstheactualinterviewwithinformingHestonthatheisa
lifetimememberoftheNRA,thisbuildsHestonsconfidenceastheyfindacommoninterest.


ImmediatelyafterthisMooreasks,Iassumeyouhavegunsinthehouse?...forprotection?
AndHaveyoueverbeenavictimofcrime?...everbeenassaulted?...noviolencetowardsyou?
Here,theinterviewchangestoamoreinvestigativestylewiththeuseofmultiplequestions.
Moorebeginstobeinterpretiveasheisaskingquestionsalreadyknowingtheanswerhewill
receivetomakeHestonlookbad,forexampleheknowsthathehasnotbeenavictimofcrime
andthereforehasnojustificationforhavinggunsinhishouse.Hecontinuestobeinterpretiveby
usingsuggestivequestionsandaskingitgivesyoucomforthavingaloadedgun?...notworry,
notbeafraid?AsHestonhasnothingtobeafraidaboutduetohishighsecurityhouseasheisa
celebritythismakesitcleartotheaudiencethatitisunnecessaryforhimtohavealoadedgun.

Mooregoesontoaskitstrikesmethatcanadahasover7millionguns,whyisAmericaso
violent?Whilsttryingtofullyexplainthisquestion,Hestoncutshimoff,whichMoorerejects
ashesaysHearmeoutJustlisten.HestonrepliesbyclaimingthatAmericahasaviolent
history,MoorerepliesinapatronisingtoneasheaskstheobviousquestionohandGerman
historydoesnt?Englishhistorydoesnt?Thischangestheinterviewtoacombativestyleas
MoorebeginstobecomeimpatientandrudebecauseofHestonsignorance.Howevertokeep
Mooresargumentgoinghechangesbacktoaninvestigativestyleashegivesinformationongun
ralliesanditstiming.Hethenasksdidyoufeelyouwerebeingatallinsensitivecomingafter
thistragedyhadhappenedThissuggestivequestionisusedtobeinterpretiveandenhancethe
audience'sunderstandingofwhytheNRAhadgonetotownswheretragedieshavehappened.
Thismakestheinterviewmoreemotionalastheaudiencewillbegintofeelsadforthetragedy
thathappenedandalsofeelangrytowardsHeston.

Atthispointtheintervieweefeelsuncomfortablesoattemptstoendtheinterviewbyrisingand
shakingMooreshand.Thiscutstheinterviewshortsotheinterviewerhastowindupquicklyby
askingdoyouthinkyoudliketojustmaybeapologisetothepeopleforcominganddoingthat
atthistime...Whydoyougototheseplacesaftertheyhavethesehorribletragedies?Thisisto
lastlyprovehispoint.

Hestonbeginstowalkaway,Mooretakesthisopportunitytoenhancetheaudience'shate
towardsHestonasheshowshimanimageoftheyounggirlwhowaskilled,asHestondoesnot
responditemphasizesMoorespointthatheisnotsorryforwhathedidandfurthermorethe
dangerofgunsandtheignoranceofgunusers.Thepurposeofthewindupistocreatean
emotionalresponsewhichmakestheaudiencesad.