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E-Commerce: Other Recources: James O'brien, George Marakas, and Kisielnicki Sroka

E-commerce involves the online processes of developing, marketing, selling, delivering, servicing, and paying for products and services on the internet for global customers with support from business partners around the world. There are three main categories of e-commerce: business-to-consumer, business-to-business, and consumer-to-consumer. Successful e-commerce depends on factors like selection and value, performance and service, security and reliability.

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128 views8 pages

E-Commerce: Other Recources: James O'brien, George Marakas, and Kisielnicki Sroka

E-commerce involves the online processes of developing, marketing, selling, delivering, servicing, and paying for products and services on the internet for global customers with support from business partners around the world. There are three main categories of e-commerce: business-to-consumer, business-to-business, and consumer-to-consumer. Successful e-commerce depends on factors like selection and value, performance and service, security and reliability.

Uploaded by

SandyNugrohoSaputra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Other Recources:

James Obrien, George Marakas,


and Kisielnicki Sroka

E-COMMERCE

Definisi E-Commerce

E-commerce adalah proses online dari


pengembangan, pemasaran, penjualan,
pengiriman, pelayanan, dan
pembayaran untuk produk & jasa yang
ditransaksikan pada internet, pelanggan
pasar global, dengan dukungan dari
mitra bisnis di jaringan seluruh dunia

Cakupan E-Commerce

Pemasaran interaktif, pemesanan, pembayaran, dan


proses dukungan pelanggan di situs e-commerce di
World Wide Web
Akses extranet dari database persediaan oleh
pelanggan dan pemasok
Akses intranet dari sistem manajemen hubungan
pelanggan dengan penjualan dan perwakilan
layanan pelanggan
Kolaborasi pelanggan dalam pengembangan produk
melalui newsgroup internet dan pertukaran e-mail

3 Kategori Dasar E-Commerce

Business-to-Consumer (B2C)
Menjual barang dan jasa ke
konsumen
Business-to-Business (B2B)
pasar bisnis elektronik dan jaringan
pasar langsung antara bisnis
Consumer-to-Consumer (C2C)

Jual beli barang antar konsumen

9 Komponen E-Commerce
Access

control and security


Profiling and personalizing
Search management
Content management
Catalog management
Payment
Workflow management
Event notification
Collaboration and training

Electronic Payment
Processes
Near-anonymous and electronic

nature
of transactions
Many security issues
Wide variety of debit and credit
alternatives
Financial institutions may be part of
the process

Electronic Payment
Processes

Web Payment Processes


Shopping cart
Credit card payment
Debit and other more complex processes

Electronic Funds Transfer (EFT)


Major payment system in banking, retail
Variety of information technologies capture

and process money and credit card transfers


Most point-of-sale terminals in retail stores
are networked to bank EFT systems

Faktor Kesuksesan
dalam E-Commerce
Selection and value
Performance and service
Look and feel
Advertising and incentives
Personal attention (one-to-one

marketing)
Community relationships
Security and reliability

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