The Persuit of Happyness
The Persuit of Happyness
1) This is the first shot in the trailer, this holds significance in the
fact that it automatically displays a sense of credibility. This is
due to the fact that Columbia are an extremely large, global
film institution. From an audience perspective, this evokes a
willingness to watch the trailer as Columbia are an established
name and therefore there is already an association with highquality cinema.
3) This wide shot, in conjunction with the non-diegetic voiceover stating that he does his
best creates a sense of sympathy amongst the audience, which again conforms to the
genre conventions of a drama as well as with the sub-genre of biographies. The
protagonist being dressed in black connotes a sense of fear and mystery. However, it
also connotes strength, which represents the protagonists attitude towards life. The
fact that the protagonist almost gets stuck between the train doors displays the fact
that he struggles and does simply his best as stated by the voiceover. The mise-enscene of the overcrowded train also correlates to the speech of the voiceover as the
protagonist evidently finds it difficult to cope with the every-day struggles of life. This
shot plays on the Uses and Gratifications theory as it allows the audience to identify
with the difficulties that life has. Hence, this makes them more allured to the movie as
they have a sense of empathy towards the protagonist and this essentially makes them
root for him.
4) This mid-shot of the doors of what appears to be a very prestigious looking office and
high-end environment, displayed through the doors having a large company name
printed on them and the high-gloss wood in the background of the scene. This
contrasts the full and busy train in the previous shot. The bright lights in the
background contrast the protagonist who is dressed in dark colours and this creates the
idea that there is hope yet to come despite the closing doors signifying a lost
opportunity. The mid-shot allows for the emphasis to be on the expression of the
protagonist as there is a clear disappointment on his face yet he still appears to be
strong and holding together.
5) This close-up of the wallet and the protagonist counting the money emphasises the
financial dilemmas of the character. The shot being blurred around the edges creates a
sense of primary focus on the money suggesting that this is his prominent concern at
this moment in time. The non-diegetic music is very subtle in this particular shot which
closes in on the emphasis of the silence of the character as you can almost hear his
heart drop as he has no more money, again this creates both sympathy and empathy
amongst the audience, steering towards the genre conventions expected.
7) This low-angle shot displays the height of the building from the
point-of-view of the character. The building clearly looks like a
working environment. This, alongside the blue sky, which
contrasts the dark lighting of the previous shot, connotes a sense
of hope. Alongside the change in non-diegetic music with an
upbeat sound creating optimism amongst the audience. This
again links to the idea of the audience rooting for the
protagonist and also acts as an allure due to this sense of
empathy.
10)
13) The final shot of the trailer is the title of the film, this plays on
the idea of walking off into the sunset, with the bright shot and
the vibrant, wealthy area. This signifies the idea that there is
hope at the end of the movie, nevertheless evoking a sense of
enigma as to what is going to happen at the end of the movie.
The font of the text looks as though the sun has been shining on
it as it is in the sky which relates to the happyness in the title
of the movie.